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Exporting Data from the IRP - 25 results in Strategy Centre

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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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GDPR Cookie Consent Updates that Require Immediate Attention
IRP Research
Important information for IRP Merchants about the rollout of cookie consent mechanisms.
Published: 02 Jul 2021
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Making the Most of Klarna on Your IRP Platform
Conversion & Retention
When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there?
Published: 18 Feb 2020
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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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How IRP Commerce Runs an Efficient Replatforming Project
IRP Research
Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.
Published: 06 Nov 2019
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Ecommerce Basics For Entering Hong Kong
Conversion & Retention
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Published: 02 Sep 2019
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Accelerate Your International Revenues Using Local Payment Methods on the IRP
Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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IRP White Paper on Sales Expectations for the First Three Months after Replatforming
IRP White Papers
The most important question about replatforming is: how will it affect your sales? For companies of all turnovers, the four-stage sales pattern is the same: possible dip, recovery, stability and then growth.
Published: 28 Feb 2019
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Optimising Email Deliverability Using the IRP and SendGrid
Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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The Future Of Ecommerce Will Be Fought Out On Intelligent Systems
Inspiration & Opinion
Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.
Published: 06 Feb 2019
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Alipay on the IRP and the Implications of Currency Conversions on Accounting
IRP Research
Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.
Published: 25 Jan 2019
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Ecommerce – The End Game
Inspiration & Opinion
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Published: 14 Apr 2017
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The Chinese Ecommerce Landscape
IRP Research
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.
Published: 06 Apr 2017
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Offering Local Payment Methods on the IRP
IRP Research
The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.
Published: 14 Mar 2017
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Successful Sales and Promotions on the IRP
Conversion & Retention
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.
Published: 01 Dec 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
Inspiration & Opinion
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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IRP White Paper on Replatforming to the IRP
IRP White Papers
An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.
Published: 20 Jan 2016
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The Role of Artificial Intelligence in the Future of Commerce
Inspiration & Opinion
Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.
Published: 12 Jan 2016
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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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The Role of an IRP Ecommerce Manager
IRP Ecommerce Fundamentals
To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.
Published: 27 Oct 2014
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IRP Fundamentals
The IRP Platform
The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.
Published: 24 Oct 2013
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NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
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