Strategy Centre

How to Generate Direct Traffic for your Website by Sharing Relevant Content

  
02 February 2015 14:43
  

How to generate direct traffic for your website by sharing relevant content

Perhaps you spend some of your time during the week reading great articles that are posted daily.

You may even share these on your social media pages such as Facebook, Twitter, LinkedIn or Google .

Have you ever thought ‘How could I boost my website traffic by sharing this great content?’

We’ll explore here one of the options that is available to you — using Sniply.

Content Marketing — Necessary but Time-Consuming

In digital marketing and ecommerce, one of the latest trends that everyone is talking about is content marketing. You have probably been researching this and looking to implement a plan to introduce this to your company and website.

After you have you set your goals, developed several buyer personas, decided on communication channels and documented your content marketing strategy, you are ready to put your plan in action.

But unless you have plenty of spare time, or hire a content team, you’ll begin to realise how time-consuming it is to create relevant, personalised content for your customers on a regular basis.

Using Sniply

What if you could drive traffic from the useful content that you are already sharing through your communication channels?

Sniply is a Software as a Service (SAAS) company that allows you to do this as well as track all clicks and conversions generated by sharing content from other companies.

Sniply allows you to:

  • Attach a call to action to any link
  • Customise your Sniply message
  • Track clicks and conversions
  • Integrate over 30 different apps

You could implement the software in a variety of ways for your ecommerce store. Here are some ideas to get you started:

  • Share a press release from one of your manufacturers
  • Share an article about a new range of clothes just released
  • Share an article about one of your team riders

With each of these ideas, you could use the call to action to direct the reader to the relevant products on your website.

This is the Sniply dashboard:

Sniply Dashboard

The dashboard allows you to very quickly see an overview of how the content you share is viewed by your customers and if it is driving traffic to your site.

Over time you will get a feel for what works and what doesn’t. This will allow you to share more relevant content with your customers.

Could Using Sniply Help You to Drive Traffic to your Website?

Sniply is not designed to replace your content marketing strategy but you could use it to supplement the content that you are creating on a weekly or monthly basis and at the same time create value for your business.

If you need any more information on Sniply check out their website or leave a comment below and we can help you get set up.

Additional Reading

Comments

Anonymous - Great Article!
08 Apr 2015 13:59
You must be logged in to comment on this article.


Copyright © 2017 IRP Commerce. Use of this website constitutes acceptance of the IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy
IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company five times: 2010, 2011, 2012, 2013 & 2014   Deloitte.