Strategy Centre

IRP Summary Features List for Ecommerce Managers

  
10 July 2015 10:02
  

IRP Summary Features List for Ecommerce Managers

The IRP is a fully-integrated, multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured tool set.

The IRP allows for desktop site, mobile site, telesales, EPOS, stock control and B2B.

The IRP comes fully-packed with a comprehensive set of features for successful ecommerce. This article summarises a few of the key features for the benefit of ecommerce managers in your organisation. For more detailed overviews on all of the features, plus ‘how to’ guides, please refer to the IRP Knowledge Base.

Internationalisation

The IRP allows for country-specific and language-specific banners, site logos, custom content pages and home pages.

You can find more information in the following Knowledge Base help topics:

For an overview of the international capabilities of the IRP, see the following Strategy Centre article:

Promotions Engine

The IRP Promotions Engine contains all the necessary features to maximise your sales using promotional offers, discounts and vouchers. For example, ‘Buy 3 for 2’, ‘Buy one, get one free’ and so forth. You can to do this by brand or category only. You can configure promotions in multiple ways, including by shipping country and by the contents of a customer’s basket.

You can find more information in the following Knowledge Base help topic:

Click & Collect

Click & Collect has become an extremely popular choice used by consumers in many different retail sectors. If you enable the Click & Collect feature in the IRP, you give your customers the opportunity to pick up their items at a collection location rather than having them delivered to their home. This has the potential to improve your sales with customers who want items quickly and conveniently. This is a great method to develop your multichannel strategy.

You can find more information in the following Knowledge Base help topic:

Email Marketing

The IRP has an in-built email marketing system that you use to create emails, send them out and monitor results. The IRP uses an opt-in email marketing system. This means that customers need to approve or request to receive information about that type of product or service. This also means that you cannot be accused of spamming customers.

The IRP also allows for other automatic remarketing emails to be set up such as dropped basket emails and inactive customer emails.

You can find more information in the following Knowledge Base help topics:

Banners

You use the Banners section to add banners, graphics and images to your IRP. There are several parts of the IRP website that can incorporate banners, with each area potentially serving its own unique purpose, depending on your online marketing strategy.

You can find more information in the following Knowledge Base help topic:

Private Sales

You can use private sales to create focused sales, targeted at specific customer demographics. They are invite-only and so customers must be added to the sale before they can access it.

You can find more information in the following Knowledge Base help topic:

Product Discounts

You can apply price discounts to products in bulk for specific brands, categories and countries. This section is under ‘Price Adjustments’ in the IRP Admin left navigation menu.

You can find more information in the following Knowledge Base help topic:

Site Alerts

You can see the Alerts menu along the top navigation of IRP Admin. This is an important area to pay attention to. You can see a summary of what actions that you need to take.

For example you can see alerts for new Click & Collect orders, new questions about products asked by customers, reviews that are awaiting approval, stock notifications, models that are missing attributes, configured feeds, dropped baskets, unmatched search terms and many more.

You can find an overview of the items in the Alerts menu included in the Knowledge Base help topic called Getting Started with IRP Admin.

Insights

This feature in the IRP allows you to gain a deeper understanding of how visitors interact with your website. You can find the feature in the left-side navigation of IRP Admin under ‘Insights’. There are several levels and subsections involved in the Insights section, providing you with multiple options. For quick access to this section you can also click on ‘Insight’ to the right of the Quick Find bar at the top of the IRP Admin screen.

If you want a greater understanding of how to use this section, be sure to talk to your IRP Consultant.

Integrations

The IRP is integrated with many third parties. These include, for example:

  • Amazon
  • Trustpilot
  • Affiliate Window
  • V12 Finance
  • Social Media
  • Search Engines
  • Parcelforce and Royal Mail
  • Realex, Worldpay and PayPal

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