Notifications
You currently have no notifications!
Search
Menu
Close Menu

How can we help you?

Tell us more about your query, we'd be happy to help.
Reference:
 *
 *
 *
IRP Shopper
Common Tasks (1)
Open
Interventions (1)
Open
Languages (1)
Open
Questions & Answers (1)
Open
Reviews (1)
Open
Site Scripts (1)
Open
Subscriptions (1)
Open
Web Services (1)
Open
IRP Freshdesk
Training Videos
Peer Support

Custom Campaigns

You can find this section under PPC & SEO > Custom Campaigns in the IRP Admin left navigation menu.

Custom campaigns exist for you to create as many custom campaigns and Ad Groups as you wish. This can be used if you want to set up and use Keywords and Ad Groups in a way that does not fit the Brand & Category structures. This also gives the opportunity to create an Ad Group that focuses on specific Keywords or Products that would normally exist within the full Brand or Category Ad Groups.

The Custom Settings section is where you can add and update Custom Ad Groups. The Custom Ad Groups can be included in whichever campaigns you specify.

The main overview page will provide a breakdown of all Custom Campaigns you have created within the IRP along with information relating to the number of Active, Paused, Excluded and New custom Ad Groups within each specific campaign. If IRP Sales Tracking is implemented and attached to the Campaign, a Partner ID will also be displayed.

The following Custom Campaign Upload Files are generated in this area:

  • Keyword Upload Files
  • Ad Group Upload Files
  • Negative Keyword Upload Files

For more information, see theHow To topics below.

How To Guides (4)

Close
Open
How To Add or Edit a Custom Campaign
Open
How To Generate & Upload a Custom Keyword File
Close
How To Generate & Upload a Custom Negatives File

Once you have set up or made changes to the negative keywords for custom ad groups you can upload your negative keyword changes in the required file format through the Google AdWords Editor. There are two options within the IRP – you can generate the negative file(s) for a full campaign(s) or you can specify a selection of custom ad groups for a selection of campaigns.

To generate a negative file for a full campaign, select using the checkbox to the left side of the campaigns. You can now click the Update Negatives button.

Depending on the number of keywords involved you can select to generate and open the tabbed file ready for upload or you will be presented with a list of links to the files and a count of the number of keywords.

Note: Google’s current limit for keyword uploads is 50,000 at a time through the Google AdWords Editor. This is stored in the IRP Application Settings and can be changed if and when required.

Once you have your tabbed negative keyword file open you can copy and paste into the Google AdWords Editor ready for upload. This will involve the following:

  1. Open the AdWords Editor and enter your account details.
  2. Go to Data > Keywords > Add Multiple Negative Keywords.
  3. Select My Keyword Information Includes Columns for Campaign and Ad Group Names.
  4. Paste your negative keywords into the text box.
  5. Select Replace the entire contents of the destination ad groups with these keywords.
  6. Click the Process button.
  7. You will see information about any errors and will be asked to confirm your changes.
  8. Finish by clicking the Post Selected Campaigns tab when you are happy with your changes.
Open
How To Generate & Upload a Custom Ad Group File
Live Market Data
Today v Yesterday 0.05%
March 2024 v March 2023 7.33%
YTD 2024 v 2023 14.53%
Arts and Crafts 0.05%
Baby & Child 0.33%
Cars and Motorcycling 0.88%
Electrical & Commercial Equipment 0.20%
Fashion Clothing & Accessories 0.44%
Food & Drink 0.39%
Health and Wellbeing 0.16%
Kitchen & Home Appliances 0.21%
Pet Care 0.11%
Sports and Recreation 0.22%
Toys, Games & Collectables 1.34%
NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
Download

Copyright © 2023 IRP Commerce. Use of this website constitutes acceptance of the IRP World Acceptable Use Policy, IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy

IRP Commerce Limited, Concourse 3, Catalyst, BT3 9DT, UK. Company Number: NI 041856. VAT Number: GB 888249658
A Deloitte Fast 50 Company eight times: 2010, 2011, 2012, 2013, 2014, 2018, 2019 & 2020