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Digital Marketing Costs - 3 results

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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Creating a Budget for Digital Marketing Costs in Ecommerce
IRP Ecommerce Financial Secrets
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Published: 26 Sep 2018
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The Ecommerce Profit and Loss Management Accounts
IRP Ecommerce Financial Secrets
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Published: 01 Jul 2016
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Today v Yesterday 0.22%
April 2024 v April 2023 11.31%
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Baby & Child 0.70%
Cars and Motorcycling 0.42%
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Fashion Clothing & Accessories 0.21%
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Health and Wellbeing 0.18%
Kitchen & Home Appliances 0.10%
Pet Care 0.27%
Sports and Recreation 0.05%
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