Online Commerce - 20 results in All
 
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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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How the IRP Platform Transacted More Than £1 Billion in Online Sales
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Inspiration & Opinion
Published: 21 Jun 2017
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Use Word of Mouth Marketing to Get More Sales
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Financial Secrets
Published: 05 Oct 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Inspiration & Opinion
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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Multiplying Sales by a Factor of 10
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Inspiration & Opinion
Published: 01 Jul 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Ecommerce Financial Secrets
Published: 09 Mar 2016
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The Social Commerce Revolution
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.
Marketing & Acquisition
Published: 01 Sep 2015
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How Click & Collect Can Impact Sales
The number of UK shoppers using Click & Collect is poised to more than double by 2017.
Conversion & Retention
Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Conversion & Retention
Published: 28 Jul 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Conversion & Retention
Published: 28 Jul 2015
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5 Tips for Online Retailers This Summer
Ecommerce activity has been known to decrease by anything up to 30% during the summer months. Follow our tips to make sure your site doesn't suffer from the holiday blues.
Conversion & Retention
Published: 10 Jul 2015
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Desktop Still Responsible for the Majority of Online Revenue
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
IRP Research
Published: 06 Nov 2014
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The Pros and Cons of Online Customer Reviews
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Conversion & Retention
Published: 15 Oct 2014
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Irasshaimase
Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
Inspiration & Opinion
Published: 10 Oct 2014
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Translations as a Way of Increasing Sales
Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.
Build, Manage & Grow
Published: 14 Jan 2014
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Customer Service
Good customer service is key to converting customers, retaining customers and reducing costs.
Conversion & Retention
Published: 14 Jan 2014
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Multichannel Optimisation
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Marketing & Acquisition
Published: 14 Jan 2014
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International Expansion
Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.
Build, Manage & Grow
Published: 24 Oct 2013
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