Search Results "Online Marketing"

	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Use Word of Mouth Marketing to Get More Sales Marketing & Acquisition Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing. Published: 22 Feb 2017	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	How to Import Google Campaigns into Bing Marketing & Acquisition Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. Published: 25 Jul 2016	View
	Multiplying Sales by a Factor of 10 Inspiration & Opinion The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results. Published: 01 Jul 2016	View
	Top Tips When Writing An Online Press Release Marketing & Acquisition Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media. Published: 30 Jun 2016	View
	Is Google An Effective Sales Channel? Inspiration & Opinion Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered. Published: 23 Jun 2016	View
	The Importance of a Multichannel Communications Strategy Marketing & Acquisition In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach. Published: 01 Jun 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	The Social Commerce Revolution Marketing & Acquisition Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Published: 01 Sep 2015	View
	Have You Cracked The Customer Journey? Conversion & Retention To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer. Published: 28 Jul 2015	View
	Direct Traffic Marketing & Acquisition Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic. Published: 23 Mar 2015	View
	Multichannel Optimisation Marketing & Acquisition The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going. Published: 14 Jan 2014	View

Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

Use Word of Mouth Marketing to Get More Sales

Marketing & Acquisition

Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.

Published: 22 Feb 2017

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

How to Import Google Campaigns into Bing

Marketing & Acquisition

Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.

Published: 25 Jul 2016

View

Multiplying Sales by a Factor of 10

Inspiration & Opinion

The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.

Published: 01 Jul 2016

View

Top Tips When Writing An Online Press Release

Marketing & Acquisition

Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media.

Published: 30 Jun 2016

View

Is Google An Effective Sales Channel?

Inspiration & Opinion

Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.

Published: 23 Jun 2016

View

The Importance of a Multichannel Communications Strategy

Marketing & Acquisition

In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.

Published: 01 Jun 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

The Social Commerce Revolution

Marketing & Acquisition

Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.

Published: 01 Sep 2015

View

Have You Cracked The Customer Journey?

Conversion & Retention

To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.

Published: 28 Jul 2015

View

Direct Traffic

Marketing & Acquisition

Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.

Published: 23 Mar 2015

View

Multichannel Optimisation

Marketing & Acquisition

The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.

Published: 14 Jan 2014

View

Online Marketing - 15 results in Strategy Centre