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Google Consent Mode

IRP Research

Important information for IRP Merchants about the rollout of Google Consent coming March 2024

Published: 12 Feb 2024

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Going Global with IRP Feeds on Marketing Cloud

IRP Ecommerce Fundamentals

Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.

Published: 05 Dec 2023

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Google Analytics 4 Operating Seamlessly on IRP

IRP Analytics & Reporting

IRP Commerce Cloud is now fully integrated with Google Analytics 4

Published: 26 Jun 2023

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Solving Ecommerce with a Service Marketplace

IRP White Papers

Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team

Published: 15 Feb 2023

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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

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Real Time Calculation of Ecommerce Sales, Margins & Net Profit - Whitepaper

IRP White Papers

WHITEPAPER - IRP effectively solves eCommerce by demonstrating novel technology that calculates merchant net profit in real time.

Published: 15 Aug 2022

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Unlock Conversion by Optimising IRP Search

IRP Ecommerce Fundamentals

IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want.

Published: 14 Aug 2022

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Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

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IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

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GDPR Cookie Consent Updates that Require Immediate Attention

IRP Research

Important information for IRP Merchants about the rollout of cookie consent mechanisms.

Published: 02 Jul 2021

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GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers

IRP Research

With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.

Published: 02 Jul 2021

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Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

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Making the Most of Klarna on Your IRP Platform

Conversion & Retention

When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there?

Published: 18 Feb 2020

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Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

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How IRP Commerce Runs an Efficient Replatforming Project

IRP Research

Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.

Published: 06 Nov 2019

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Next Generation Image Formats – Yes or No?

IRP Research

There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you.

Published: 14 Oct 2019

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Ecommerce Basics For Entering Hong Kong

Conversion & Retention

It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.

Published: 02 Sep 2019

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Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

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Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

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IRP White Paper on Sales Expectations for the First Three Months after Replatforming

IRP White Papers

The most important question about replatforming is: how will it affect your sales? For companies of all turnovers, the four-stage sales pattern is the same: possible dip, recovery, stability and then growth.

Published: 28 Feb 2019

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Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

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The Future Of Ecommerce Will Be Fought Out On Intelligent Systems

Inspiration & Opinion

Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.

Published: 06 Feb 2019

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Alipay on the IRP and the Implications of Currency Conversions on Accounting

IRP Research

Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.

Published: 25 Jan 2019

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Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

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Creating a Budget for Digital Marketing Costs in Ecommerce

IRP Ecommerce Financial Secrets

By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.

Published: 26 Sep 2018

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Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results

Inspiration & Opinion

If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.

Published: 10 May 2018

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IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

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Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland

Inspiration & Opinion

Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology

Published: 12 Dec 2017

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IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

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The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

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IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

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The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

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Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

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Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

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The Chinese Ecommerce Landscape

IRP Research

The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.

Published: 06 Apr 2017

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Offering Local Payment Methods on the IRP

IRP Research

The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.

Published: 14 Mar 2017

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The Essence of Conversion in Ecommerce

Conversion & Retention

It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.

Published: 09 Jan 2017

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Successful Sales and Promotions on the IRP

Conversion & Retention

Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.

Published: 01 Dec 2016

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How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

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The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

Inspiration & Opinion

The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.

Published: 07 Sep 2016

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Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

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9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

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The Fundamental Importance of Team Alignment in Ecommerce

IRP Ecommerce Fundamentals

The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.

Published: 04 Jul 2016

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AI – Nature vs Nurture

Inspiration & Opinion

Can we control the nature of AI to an extent that anything that subsequently nurtures it does not affect it in a way we don't want it to?

Published: 04 Jul 2016

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The Ecommerce Profit and Loss Management Accounts

IRP Ecommerce Financial Secrets

This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.

Published: 01 Jul 2016

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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

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IRP White Paper on Replatforming to the IRP

IRP White Papers

An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.

Published: 20 Jan 2016

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The Role of Artificial Intelligence in the Future of Commerce

Inspiration & Opinion

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

Published: 12 Jan 2016

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72 results in Strategy Centre