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The Evil Domino Effect of Raising Shipping Prices

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

IRP Research

Published: 09 May 2017

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IRP Interventions - Strategies for Revenue Growth

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

IRP Research

Published: 17 Apr 2017

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The Impact on Revenue of a Promotions Campaign

Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.

IRP Research

Published: 17 Apr 2017

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What IRP Commerce Believes

IRP Commerce has developed a set of fundamental beliefs about online business, digital marketing, the nature of success and the optimal means of achieving growth.

Ecommerce Fundamentals

Published: 27 Jul 2016

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IRP Ecommerce Calculator

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Ecommerce Fundamentals

Published: 26 Nov 2014

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Patch your tyre before riding on

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Inspiration & Opinion

Published: 13 Oct 2014

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Traffic, Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention (TCR).

Conversion & Retention

Published: 24 Oct 2013

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