A NEW ERA OF INTELLIGENT QUANTITATIVE ECOMMERCE - THAT WORKS FOR YOU ECOMMERCE - THAT WORKS FOR YOU
 
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.
IRP Research
Published: 17 Apr 2017
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Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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What IRP Commerce Believes
IRP Commerce has developed a set of fundamental beliefs about online business, digital marketing, the nature of success and the optimal means of achieving growth.
Ecommerce Fundamentals
Published: 27 Jul 2016
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Third-Party Validation & the Impact of Trustpilot on Conversion
Third-party affirmations such as Trustpilot have a fantastic return on investment. They help to generate trust. And trust improves your conversion rate.
Conversion & Retention
Published: 26 Jan 2015
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IRP Ecommerce Calculator
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Ecommerce Fundamentals
Published: 26 Nov 2014
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The Pros and Cons of Online Customer Reviews
Ecommerce is often — and incorrectly — viewed as an easy way to make money.
Conversion & Retention
Published: 15 Oct 2014
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Defining Your A/B Testing Goals
Do you ever make a small change or update to your website and wonder what impact it will have on your visitors?
Conversion & Retention
Published: 13 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Email Marketing
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Marketing & Acquisition
Published: 14 Jan 2014
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Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Ecommerce Fundamentals
Published: 24 Oct 2013
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IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company six times: 2010, 2011, 2012, 2013, 2014 & 2018   Deloitte.