A NEW ERA OF INTELLIGENT QUANTITATIVE ECOMMERCE - THAT WORKS FOR YOU ECOMMERCE - THAT WORKS FOR YOU
 
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
To be successful in ecommerce, it is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Accounting
Published: 05 Oct 2016
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What IRP Commerce Believes
IRP Commerce has developed a set of fundamental beliefs about online business, digital marketing, the nature of success and the optimal means of achieving growth.
Ecommerce Fundamentals
Published: 27 Jul 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Ecommerce Accounting
Published: 09 Mar 2016
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IRP Ecommerce Calculator
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Ecommerce Fundamentals
Published: 26 Nov 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising (also known as ‘paid search’).
Marketing & Acquisition
Published: 10 Oct 2014
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