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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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An Overview of Facebook Ads
Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business.
Marketing & Acquisition
Published: 30 Aug 2017
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Use Word of Mouth Marketing to Get More Sales
Word-of-mouth marketing is a unique skill and very powerful. Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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How to Create a Successful Product Launch
The key to a successful launch is an integrated strategy. The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Inspiration & Opinion
Published: 01 Sep 2016
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What IRP Commerce Believes
IRP Commerce has developed a set of fundamental beliefs about online business, digital marketing, the nature of success and the optimal means of achieving growth.
Ecommerce Fundamentals
Published: 27 Jul 2016
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How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. This guide shows you how to import campaigns directly from Google into Bing.
Marketing & Acquisition
Published: 25 Jul 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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The Importance of a Multichannel Communications Strategy
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Marketing & Acquisition
Published: 01 Jun 2016
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The Social Commerce Revolution
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Are you ready for the Social Commerce Revolution?
Marketing & Acquisition
Published: 01 Sep 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
Fashion ecommerce remains one of the most lucrative markets. In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Conversion & Retention
Published: 28 Jul 2015
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Effective Marketing for Father’s Day
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Marketing & Acquisition
Published: 10 Jun 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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Getting Started with Google Analytics
Data analysis is going to be ever more important. By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Analytics & Reporting
Published: 07 Jan 2015
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Ecommerce Analytics Overview
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Analytics & Reporting
Published: 14 Jan 2014
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Email Marketing
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Marketing & Acquisition
Published: 14 Jan 2014
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