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How the IRP Platform Transacted More Than £1 Billion in Online Sales
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Inspiration & Opinion
Published: 21 Jun 2017
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Use Word of Mouth Marketing to Get More Sales
Word-of-mouth marketing is a unique skill and very powerful. Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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How Click & Collect Can Impact Sales
The number of UK shoppers using Click & Collect is poised to more than double by 2017. Read about the benefits for both shoppers and retailers.
Conversion & Retention
Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Conversion & Retention
Published: 28 Jul 2015
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Effective Marketing for Father’s Day
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Marketing & Acquisition
Published: 10 Jun 2015
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The Danger of Unknown Unknowns in Ecommerce
Many businesses “don’t know what they don’t know”. IRP Insights will pull information from the “unknown” into the “known”.
Inspiration & Opinion
Published: 12 May 2015
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10 Steps To Optimise Your Trustpilot Account
Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos. In this article you will find hints and tips to make the most of your Trustpilot account.
Conversion & Retention
Published: 09 Apr 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
IRP Research
Published: 11 Dec 2014
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Social Media Marketing
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Marketing & Acquisition
Published: 07 Nov 2014
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Desktop Still Responsible for the Majority of Online Revenue
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop is still king – accounting for nearly 70% of ecommerce revenue.
IRP Research
Published: 06 Nov 2014
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The Pros and Cons of Online Customer Reviews
Ecommerce is often — and incorrectly — viewed as an easy way to make money.
Conversion & Retention
Published: 15 Oct 2014
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Defining Your A/B Testing Goals
Do you ever make a small change or update to your website and wonder what impact it will have on your visitors?
Conversion & Retention
Published: 13 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Irasshaimase
Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
Inspiration & Opinion
Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
We launched the “CR25” project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our International Retail Platform (IRP).
IRP Research
Published: 09 Oct 2014
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Ecommerce Analytics Overview
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Analytics & Reporting
Published: 14 Jan 2014
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Multichannel Optimisation
The word "multichannel", and even bolder terms such as "omnichannel" and "total retail" are key statements about where retail is going.
Marketing & Acquisition
Published: 14 Jan 2014
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