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How the IRP Platform Transacted More Than £1 Billion in Online Sales
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Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
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Inspiration & Opinion
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Published: 21 Jun 2017
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Use Word of Mouth Marketing to Get More Sales
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Word-of-mouth marketing is a unique skill and very powerful. Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
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Marketing & Acquisition
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Published: 22 Feb 2017
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How Click & Collect Can Impact Sales
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The number of UK shoppers using Click & Collect is poised to more than double by 2017. Read about the benefits for both shoppers and retailers.
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Conversion & Retention
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Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
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To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
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Conversion & Retention
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Published: 28 Jul 2015
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Effective Marketing for Father’s Day
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In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
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Marketing & Acquisition
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Published: 10 Jun 2015
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The Danger of Unknown Unknowns in Ecommerce
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Many businesses “don’t know what they don’t know”. IRP Insights will pull information from the “unknown” into the “known”.
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Inspiration & Opinion
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Published: 12 May 2015
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10 Steps To Optimise Your Trustpilot Account
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Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos. In this article you will find hints and tips to make the most of your Trustpilot account.
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Conversion & Retention
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Published: 09 Apr 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
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You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
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Marketing & Acquisition
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Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
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Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
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IRP Research
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Published: 11 Dec 2014
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Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
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Marketing & Acquisition
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Published: 07 Nov 2014
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Desktop Still Responsible for the Majority of Online Revenue
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From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop is still king – accounting for nearly 70% of ecommerce revenue.
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IRP Research
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Published: 06 Nov 2014
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The Pros and Cons of Online Customer Reviews
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Ecommerce is often — and incorrectly — viewed as an easy way to make money.
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Conversion & Retention
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Published: 15 Oct 2014
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Defining Your A/B Testing Goals
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Do you ever make a small change or update to your website and wonder what impact it will have on your visitors?
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Conversion & Retention
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Published: 13 Oct 2014
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Patch your tyre before riding on
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Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
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Inspiration & Opinion
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Published: 13 Oct 2014
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Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
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Inspiration & Opinion
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Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
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We launched the “CR25” project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our International Retail Platform (IRP).
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IRP Research
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Published: 09 Oct 2014
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Ecommerce Analytics Overview
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Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
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Analytics & Reporting
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Published: 14 Jan 2014
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Multichannel Optimisation
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The word "multichannel", and even bolder terms such as "omnichannel" and "total retail" are key statements about where retail is going.
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Marketing & Acquisition
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Published: 14 Jan 2014
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