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How the IRP Platform Transacted More Than £1 Billion in Online Sales
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Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
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Inspiration & Opinion
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Published: 21 Jun 2017
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Use Word of Mouth Marketing to Get More Sales
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Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
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Marketing & Acquisition
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Published: 22 Feb 2017
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How Click & Collect Can Impact Sales
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The number of UK shoppers using Click & Collect is poised to more than double by 2017.
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Conversion & Retention
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Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
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To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
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Conversion & Retention
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Published: 28 Jul 2015
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Effective Marketing for Father’s Day
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In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
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Marketing & Acquisition
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Published: 10 Jun 2015
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The Danger of Unknown Unknowns in Ecommerce
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Many businesses “don’t know what they don’t know”. IRP Insights will pull information from the “unknown” into the “known”.
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Inspiration & Opinion
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Published: 12 May 2015
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10 Steps To Optimise Your Trustpilot Account
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Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos.
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Conversion & Retention
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Published: 09 Apr 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
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You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
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Marketing & Acquisition
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Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
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Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
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IRP Research
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Published: 11 Dec 2014
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Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
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Marketing & Acquisition
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Published: 07 Nov 2014
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Desktop Still Responsible for the Majority of Online Revenue
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From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
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IRP Research
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Published: 06 Nov 2014
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The Pros and Cons of Online Customer Reviews
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One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
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Conversion & Retention
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Published: 15 Oct 2014
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Defining Your A/B Testing Goals
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By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.
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Conversion & Retention
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Published: 13 Oct 2014
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Patch your tyre before riding on
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Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
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Inspiration & Opinion
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Published: 13 Oct 2014
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Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
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Inspiration & Opinion
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Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
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We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
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IRP Research
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Published: 09 Oct 2014
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Ecommerce Analytics Overview
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Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
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Analytics & Reporting
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Published: 14 Jan 2014
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Multichannel Optimisation
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The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
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Marketing & Acquisition
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Published: 14 Jan 2014
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