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9 results in Strategy Centre
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What IRP Commerce Believes
IRP Commerce has developed a set of fundamental beliefs about online business, digital marketing, the nature of success and the optimal means of achieving growth.
Ecommerce Fundamentals
Published: 27 Jul 2016
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The Fundamental Importance of Team Alignment in Ecommerce
The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.
Ecommerce Fundamentals
Published: 04 Jul 2016
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How Businesses on the IRP can Navigate Internationally
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Inspiration & Opinion
Published: 04 Jul 2016
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Multiplying Sales by a Factor of 10
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Inspiration & Opinion
Published: 01 Jul 2016
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Ecommerce As Chess
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Inspiration & Opinion
Published: 23 Jun 2015
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The Role of an IRP Ecommerce Manager
To identify, appoint and confirm an ecommerce manager is one of the most important steps that a pure play or multichannel online business can make.
Ecommerce Fundamentals
Published: 27 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Customer Service
Good customer service is key to converting customers, retaining customers and reducing costs.
Conversion & Retention
Published: 14 Jan 2014
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Ecommerce Strategy & Planning
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Ecommerce Fundamentals
Published: 14 Jan 2014
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