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Use Word of Mouth Marketing to Get More Sales
Word-of-mouth marketing is a unique skill and very powerful. Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. This guide shows you how to import campaigns directly from Google into Bing.
Marketing & Acquisition
Published: 25 Jul 2016
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Multiplying Sales by a Factor of 10
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Inspiration & Opinion
Published: 01 Jul 2016
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Top Tips When Writing An Online Press Release
Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media. Here are essential tips from a PR expert.
Marketing & Acquisition
Published: 30 Jun 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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The Importance of a Multichannel Communications Strategy
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Marketing & Acquisition
Published: 01 Jun 2016
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The Social Commerce Revolution
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Are you ready for the Social Commerce Revolution?
Marketing & Acquisition
Published: 01 Sep 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
Fashion ecommerce remains one of the most lucrative markets. In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Conversion & Retention
Published: 28 Jul 2015
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Direct Traffic
Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.
Marketing & Acquisition
Published: 23 Mar 2015
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Multichannel Optimisation
The word "multichannel", and even bolder terms such as "omnichannel" and "total retail" are key statements about where retail is going.
Marketing & Acquisition
Published: 14 Jan 2014
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