Search Results "CR"

	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	Black Friday traffic surge handled seamlessly by IRP Commerce Cloud IRP Research William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly. Published: 09 Dec 2020	View
	Next Generation Image Formats – Yes or No? IRP Research There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you. Published: 14 Oct 2019	View
	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	Creating a Budget for Digital Marketing Costs in Ecommerce IRP Ecommerce Financial Secrets By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost. Published: 26 Sep 2018	View
	IRP Commerce Trade Mission to China IRP Research In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip. Published: 20 Dec 2017	View
	Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland Inspiration & Opinion Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology Published: 12 Dec 2017	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Ecommerce – The End Game Inspiration & Opinion The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now. Published: 14 Apr 2017	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment Inspiration & Opinion The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment. Published: 07 Sep 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	The Importance Of Your ‘About Us’ Page Conversion & Retention As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be. Published: 15 Jun 2015	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	The Role of an IRP Ecommerce Manager IRP Ecommerce Fundamentals To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make. Published: 27 Oct 2014	View
	Traffic, Conversion & Retention Conversion & Retention Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention. Published: 24 Oct 2013	View

Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

View

Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

View

Next Generation Image Formats – Yes or No?

IRP Research

There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you.

Published: 14 Oct 2019

View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

Creating a Budget for Digital Marketing Costs in Ecommerce

IRP Ecommerce Financial Secrets

By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.

Published: 26 Sep 2018

View

IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

View

Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland

Inspiration & Opinion

Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology

Published: 12 Dec 2017

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

View

How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

View

Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

Inspiration & Opinion

The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.

Published: 07 Sep 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

The Importance Of Your ‘About Us’ Page

Conversion & Retention

As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be.

Published: 15 Jun 2015

View

Create Effective Email Marketing Campaigns

Marketing & Acquisition

The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.

Published: 10 Jun 2015

View

The Role of an IRP Ecommerce Manager

IRP Ecommerce Fundamentals

To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.

Published: 27 Oct 2014

View

Traffic, Conversion & Retention

Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.

Published: 24 Oct 2013

View

How can we help you?

CR - 20 results in Strategy Centre