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IRP Strategy Centre Home - Insight Driven Digital Commerce...
Strategy Centre
Knowledge Base
IRP World Resource Centre
Strategy Centre
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Ecommerce Fundamentals
Ecommerce Fundamentals
Ecommerce Strategy & Planning
Building an Ecommerce Team
The Role of an IRP Ecommerce Manager
Has your Ecommerce Manager the Right Skills to Drive Sales?
Ecommerce Resources on the Web
IRP Ecommerce Calculator
The Ecommerce Profit and Loss Account
Multiplying Sales by a Factor of 10
Online Marketing Fees are a Cost of Sale and Not an Overhead
The Fundamental Importance of Team Alignment in Ecommerce
What IRP Commerce Believes
The Implications of a Cost of Sale Accounting Model in Ecommerce
Why Most Retailers Fail to Cross the Ecommerce Chasm
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IRP Fundamentals
IRP Fundamentals
IRP Features List
IRP Admin
IRP Setup Wizard
IRP Design Guidelines
Import, Export & Integrations
IRP Summary Features List for Ecommerce Managers
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IRP Licences & Services
IRP Licences
IRP Interventions
IRP B2B Platform
IRP Advanced Pricing
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IRP World
IRP World Overview
Lost Revenue Analysis by IRP DeepAgent
The DeepAgent Project Explained
Key Benefits of Being an IRP Service Provider
Contribute to the IRP Road Map
Being IRP Accredited and What It Can Do For You!
Make IRP Feature Suggestions work for you...
How Search Works in the IRP World
The New IRP App – Key Ecommerce Data At Your Fingertips
Key Features of the IRP App
Recruitment Drive for Ecommerce Partners
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IRP Processes
The IRP Deployment Process
The IRP Design Process
IRP Product Data Guide
IRP Integration Guide
IRP Procedure for Testing Site Speed
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Build, Manage & Grow
Ecommerce Legals
Translations as a Way of Increasing Sales
International Expansion
Ecommerce Competitor Research
9 Easy Steps to Americanise Your Website
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Online Marketing & Acquisition
Multichannel Optimisation
Email Marketing
Paid Search Marketing
Affiliate Marketing
Remarketing and Display Advertising
Content Marketing
Organic Search Marketing
Organic Search — Using Rich Snippets
Social Media Marketing
Paid Offline Advertising — Making the Most of PR
How to Generate Direct Traffic for your Website by Sharing Relevant Content
Direct Traffic
Referral Traffic
How to Optimise a Facebook Campaign
Instagram for Business
Promote Your Brand Using Video
Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Effective Marketing for Father’s Day
Create Effective Email Marketing Campaigns
Graduating from Email Marketing to Engaging Marketing
The Importance of a Multichannel Communications Strategy
Top Tips When Writing An Online Press Release
Top 3 Tips for Ecommerce Social Media
The Social Commerce Revolution
Use Word of Mouth Marketing to Get More Sales
How To Get Social In 2016
Facebook Reactions For Ecommerce
The Pros & Cons of Doing Your Own PR
The Importance of Influence in Ecommerce Revenue Generation
The Revolution in Digital Communications
How to Import Google Campaigns into Bing
Survive The Black Friday Madness
How to Create a Successful Product Launch
An Overview of Facebook Ads
IRP Campaign Checklist
How To Get The Most From Your Google Map Listings
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Conversion & Retention
Traffic, Conversion & Retention
Customer Service
Defining Your A/B Testing Goals
The Pros and Cons of Online Customer Reviews
Third-Party Validation & the Impact of Trustpilot on Conversion
10 Steps To Optimise Your Trustpilot Account
Your ‘About Us’ Page – It’s Not About You
Reasons Why Customers Abandon Their Baskets
12 Ways to Measure the Popularity of Your Business
5 Tips for Online Retailers This Summer
Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
Have You Cracked The Customer Journey?
How Click & Collect Can Impact Sales
It's August — Start Your Christmas Ecommerce Campaign Now
Successful Sales and Promotions on the IRP
The Essence of Conversion in Ecommerce
Guidelines for Great Customer Service
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Analytics & Reporting
Ecommerce Analytics Overview
IRP Statistic Definitions
Getting Started with Google Analytics
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Research
18% Increase in Consumers Using Mobile Devices for Ecommerce
Simple Adjustments to your Website can Improve Conversion Rates by 25%
Desktop Still Responsible for the Majority of Online Revenue
IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Optimising Your Mobile Site can Increase Revenue by Over 150%
Replatforming to the IRP: Best Practice and Mitigation of Risk
A Comparison of Magento and IRP
A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
From £0 to £200K in 8 Months on the IRP
Offering Alternative Payment Methods on the IRP
The Chinese Ecommerce Landscape
The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
The Impact on Revenue of a Promotions Campaign
IRP Interventions - Strategies for Revenue Growth
Brexit - Friend or Foe for Ecommerce Companies?
Credit And Debit Card Issue Number – Do I Need To Accept It?
Google Shopping Capabilities of the IRP
IRP Commerce Trade Mission to China
IRP CDN – Why It Is Key To International Sales On The IRP & How To Operate It Effectively
The Evil Domino Effect of Raising Shipping Prices
Updates to USA Tax Regulations for Ecommerce Sales
Festive Trends On The IRP
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Inspiration & Opinion
Irasshaimase
Patch your tyre before riding on
Ecommerce – The End of the Era of Luck
The Role of Technology in the Retail Landscape
The Danger of Unknown Unknowns in Ecommerce
Is Google An Effective Sales Channel?
Ecommerce As Chess
The Role of Artificial Intelligence in the Future of Commerce
How Businesses on the IRP can Navigate Internationally
AI – Nature vs Nurture
Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The Future of IRP Technology and IRP World
ATIFM as a Credible Personal Performance Based Metric in the IRP World of Ecommerce
Looking Forward to Ecommerce in 2017
Ecommerce – The End Game
Jewellery Sales Are Shining Despite Brexit
How the IRP Platform Transacted More Than £1 Billion in Online Sales
Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland
Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results
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News
IRP Commerce at The Big Data Conference
IRP Commerce Celebrates Winning Top Technology Award
Ecommerce Partnership Opportunity Based in Northern Ireland
Iconic Brand Belleek Is Now Using IRP Technology
IRP V5 Release Confirmed For Q3 2017
IRP V5 Overview
IRP Version 6 - The Next Phase of Development
Smart Insights from Smart Retail Conference
IRP Commerce In 10 Day UK-China Trade Mission
IRP Signals Move Onto The Microsoft Azure Cloud
IRP v6 Interface Project
IRP V6 Interface Project - Mobile Listings
Global Sales Are The Focus In IRP Event
GDPR and the IRP – Getting Ready for May 25th
GDPR And Email - Answers To The Core Issue For IRP Customers
IRP Commerce Enjoys Award Success
Some Observations On GDPR Preparations
Looking Forward To 2018 On The IRP
IRP Commerce and P2V Systems Partnering for AccelerateNI Event
New Deal In Style For Fashion Retailer
Inbuilt IRP Shipping Integration For Royal Mail And Other Carriers Coming Soon
IRP Insights Terminal Set To Completely Deskill Ecommerce
GDPR - Templates and Tips for Communicating with your Customers
Demonstration of the IRP Insights Terminal in July 2018
Christies Direct Wins Prestigious Direct Commerce Awards
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Events
Digital Transformation Event
IRP DeepAgent AI Official Launch
IRP Commerce Hosts an Ecommerce Digital Breakfast
Success for DeepAgent™ at Ecommerce Expo Ireland
IRP Commerce Enjoys Success at Digital DNA Event
Expo Event on the Pulse of Ecommerce Industry
IRP Commerce Hosts Institute of Accountancy Event
IRP Commerce Recruits Future Talent
Irish Ecommerce Landscape 2018 Event
IRP Commerce and P2V Systems Team Up for AccelerateNI Event
Ecommerce Expo Takes Place in Style
Strategies for Success in Ecommerce
Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.
Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.
IRP Insights Terminal Demo in July 2018
The IRP Insights Terminal (IIT) has been under research and development by IRP Commerce since January 2017, with an investment of over £500K to date and is scheduled to be released as a licensed module in late Q3 / early Q4, 2018.
SIGN UP NOW for the IIT demo in July 2018.
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Reward Your Sales Team
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Product Launches
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Payment Methods
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IRP Fundamentals
IRP Admin features an amazingly rich, comprehensive set of tools that help you to build and maintain a world-class ecommerce website. Setting up your IRP is straightforward and intuitive.
IRP Fundamentals
IRP Features List
IRP Admin
IRP Setup Wizard
IRP Design Guidelines
Import, Export & Integrations
IRP Summary Features List for Ecommerce Managers
IRP Licences & Services
There are a range of licenses and services available to IRP customers that have the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success.
IRP Licences
IRP Interventions
IRP B2B Platform
IRP Advanced Pricing
News
A regular roundup of news about IRP Commerce, including product launches, press releases and ecommerce news from IRP Customers and Partners.
IRP Commerce at The Big Data Conference
IRP Commerce Celebrates Winning Top Technology Award
Ecommerce Partnership Opportunity Based in Northern Ireland
Iconic Brand Belleek Is Now Using IRP Technology
IRP V5 Release Confirmed For Q3 2017
IRP V5 Overview
IRP Version 6 - The Next Phase of Development
Smart Insights from Smart Retail Conference
IRP Commerce In 10 Day UK-China Trade Mission
IRP Signals Move Onto The Microsoft Azure Cloud
IRP v6 Interface Project
IRP V6 Interface Project - Mobile Listings
Global Sales Are The Focus In IRP Event
GDPR and the IRP – Getting Ready for May 25th
GDPR And Email - Answers To The Core Issue For IRP Customers
IRP Commerce Enjoys Award Success
Some Observations On GDPR Preparations
Looking Forward To 2018 On The IRP
IRP Commerce and P2V Systems Partnering for AccelerateNI Event
New Deal In Style For Fashion Retailer
Inbuilt IRP Shipping Integration For Royal Mail And Other Carriers Coming Soon
IRP Insights Terminal Set To Completely Deskill Ecommerce
GDPR - Templates and Tips for Communicating with your Customers
Demonstration of the IRP Insights Terminal in July 2018
Christies Direct Wins Prestigious Direct Commerce Awards
Popular Reads
IRP Training Process
This document provides an outline of both self-service and instructor-led training for IRP customers.
By:
IRP Commerce
The Pros and Cons of Online Customer Reviews
Ecommerce is often — and incorrectly — viewed as an easy way to make money.
By:
Andrew Thompson
The Role of Artificial Intelligence in the Future of Commerce
Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.
By:
Daniel Loughlin
Ecommerce Fundamentals
More products are bought and sold online every day. It started with books in the 1990s and it has moved to almost every market and sector of industry.
By:
IRP Commerce
IRP Features List
The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.
By:
IRP Commerce
Who’s Sharing
The Importance of Influence in Ecommerce Revenue Generation
The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; the influencers of today are ordinary people who are dedicating their time to sharing with others on the web.
By:
Violaine Malié
Survive The Black Friday Madness
Last November, the IRP saw a YOY increase of 92.79% in sales growth and transacted over £1Million on Black Friday 2015. Here's how to make the most of IRP features and tackle the Black Friday Madness.
By:
Karen McMinnis
The Revolution in Digital Communications
Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.
By:
Javi Gutierrez
The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.
By:
Sarah Lee
How To Get The Most From Your Google Map Listings
Google Posts is a completely free service to allow clients to get maximum brand exposure of the offers they are running. Follow these steps to make the most of this service.
By:
Andrew Nesbitt
Latest Articles...
Christies Direct Wins Prestigious Direct Commerce Awards
IRP Commerce is pleased to announce that Christies Direct, who use the IRP ecommerce platform to grow their online sales, won two awards at the prestigious ECMOD Direct Commerce award ceremony in London.
Read More
>>
Clarification of the Contract Model and Entitlement for IRP Customers
This clarification document sets out the principles to be applied to determine entitlement to licences and services and to new licences and services as they become available.
Read More
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New Deal In Style For Fashion Retailer
IRP Commerce is celebrating after leading fashion retailer DV8 migrated its online operation, DV8fashion.com, onto its IRP platform.
Read More
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IRP V6 Interface Project - Mobile Product Detail Pages
IRP Commerce is excited to publish a progress report on current research and development of enhanced IRP Mobile Product Detail Pages or PDPs.
Read More
>>
Demonstration of the IRP Insights Terminal in July 2018
The IRP Insights Terminal (IIT) has been under research and development by IRP Commerce since January 2017, with an investment of over £500K to date and is scheduled to be released as a licensed module in late Q3 / early Q4, 2018.
Read More
>>
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Ecommerce Fundamentals
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