United Kingdom
IRP COMMERCE PLATFORM
CUSTOMERS
PARTNERS
CONTACT US
> Log In
TALK TO US
All
Knowledge Base
Strategy Centre
People
Companies
Accreditations
IRP World
My IRP World
Knowledge Base
Strategy Centre
Loading page...
IRP Commerce
>
IRP Strategy Centre
>
IRP Strategy Centre Home - Insight Driven Digital Commerce...
Strategy Centre
Knowledge Base
IRP World Resource Centre
Strategy Centre
+
Ecommerce Fundamentals
Ecommerce Fundamentals
Ecommerce Strategy & Planning
Building an Ecommerce Team
The Role of an IRP Ecommerce Manager
Has your Ecommerce Manager the Right Skills to Drive Sales?
Ecommerce Resources on the Web
IRP Ecommerce Calculator
The Ecommerce Profit and Loss Account
Multiplying Sales by a Factor of 10
Online Marketing Fees are a Cost of Sale and Not an Overhead
The Fundamental Importance of Team Alignment in Ecommerce
What IRP Commerce Believes
The Implications of a Cost of Sale Accounting Model in Ecommerce
Why Most Retailers Fail to Cross the Ecommerce Chasm
+
IRP Fundamentals
IRP Fundamentals
IRP Features List
IRP Admin
IRP Setup Wizard
IRP Design Guidelines
Import, Export & Integrations
IRP Summary Features List for Ecommerce Managers
+
IRP Licences
IRP Licences
IRP B2B Platform
IRP Advanced Pricing
IRP Interventions
+
IRP World
IRP World Overview
Lost Revenue Analysis by IRP DeepAgent
The DeepAgent Project Explained
IRP Referral Program
Key Benefits of Being an IRP Service Provider
Help Shape the Future of the IRP with the IRP Road Map
Being IRP Accredited and What It Can Do For You!
Make the IRP Road Map Work For You
How Search Works in the IRP World
The New IRP App – Key Ecommerce Data At Your Fingertips
Key Features of the IRP App
+
IRP Processes
The IRP Deployment Process
The IRP Design Process
IRP Product Data Guide
IRP Integration Guide
IRP Procedure for Testing Site Speed
+
Build, Manage & Grow
Ecommerce Legals
Translations as a Way of Increasing Sales
International Expansion
Ecommerce Competitor Research
9 Easy Steps to Americanise Your Website
+
Online Marketing & Acquisition
Multichannel Optimisation
Email Marketing
Paid Search Marketing
Affiliate Marketing
Remarketing and Display Advertising
Content Marketing
Organic Search Marketing
Organic Search — Using Rich Snippets
Social Media Marketing
Paid Offline Advertising — Making the Most of PR
How to Generate Direct Traffic for your Website by Sharing Relevant Content
Direct Traffic
Referral Traffic
How to Optimise a Facebook Campaign
Instagram for Business
Promote Your Brand Using Video
Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Effective Marketing for Father’s Day
Create Effective Email Marketing Campaigns
Six Ways To Expand Your Video Views Beyond YouTube
Graduating from Email Marketing to Engaging Marketing
The Importance of a Multichannel Communications Strategy
Top Tips When Writing An Online Press Release
Top 3 Tips for Ecommerce Social Media
The Social Commerce Revolution
Use Word of Mouth Marketing to Get More Sales
How To Get Social In 2016
Facebook Reactions For Ecommerce
The Pros & Cons of Doing Your Own PR
The Importance of Influence in Ecommerce Revenue Generation
The Revolution in Digital Communications
How to Import Google Campaigns into Bing
Survive The Black Friday Madness
How to Create a Successful Product Launch
Shoppable Video: Where the Smart Money is Going
Five Top Tips for Video Marketing
An Overview of Facebook Ads
+
Conversion & Retention
Traffic, Conversion & Retention
Customer Service
Defining Your A/B Testing Goals
The Pros and Cons of Online Customer Reviews
Third-Party Validation & the Impact of Trustpilot on Conversion
10 Steps To Optimise Your Trustpilot Account
Your ‘About Us’ Page – It’s Not About You
Reasons Why Customers Abandon Their Baskets
12 Ways to Measure the Popularity of Your Business
5 Tips for Online Retailers This Summer
Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
Have You Cracked The Customer Journey?
How Click & Collect Can Impact Sales
It's August — Start Your Christmas Ecommerce Campaign Now
Successful Sales and Promotions on the IRP
The Essence of Conversion in Ecommerce
Guidelines for Great Customer Service
+
Analytics & Reporting
Ecommerce Analytics Overview
IRP Statistic Definitions
Getting Started with Google Analytics
+
Research
18% Increase in Consumers Using Mobile Devices for Ecommerce
Simple Adjustments to your Website can Improve Conversion Rates by 25%
Desktop Still Responsible for the Majority of Online Revenue
IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Optimising Your Mobile Site can Increase Revenue by Over 150%
Replatforming to the IRP: Best Practice and Mitigation of Risk
A Comparison of Magento and IRP
A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
From £0 to £200K in 8 Months on the IRP
Offering Alternative Payment Methods on the IRP
The Chinese Ecommerce Landscape
The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
The Impact on Revenue of a Promotions Campaign
The Evil Domino Effect of Raising Shipping Prices
Brexit - Friend or Foe for Ecommerce Companies?
Updates to USA Tax Regulations for Ecommerce Sales
+
Inspiration & Opinion
Irasshaimase
Patch your tyre before riding on
Ecommerce – The End of the Era of Luck
The Role of Technology in the Retail Landscape
The Danger of Unknown Unknowns in Ecommerce
Is Google An Effective Sales Channel?
Ecommerce As Chess
Amazon: The Biggest Competitor of All Ecommerce Companies
The Role of Artificial Intelligence in the Future of Commerce
How Businesses on the IRP can Navigate Internationally
AI – Nature vs Nurture
Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The Future of IRP Technology and IRP World
The Importance of IRP Stock Control & the New IRP Stock Control Road Map
ATIFM as a Credible Personal Performance Based Metric in the IRP World of Ecommerce
Looking Forward to Ecommerce in 2017
Ecommerce – The End Game
Jewellery Sales Are Shining Despite Brexit
How the IRP Platform Transacted More Than £1 Billion in Online Sales
Solving the Mid-Market Ecommerce Problem
+
News & Events
Digital Transformation Event
IRP Commerce at The Big Data Conference
IRP DeepAgent AI Official Launch
IRP Commerce Hosts an Ecommerce Digital Breakfast
Success for DeepAgent™ at Ecommerce Expo Ireland
IRP Commerce Enjoys Success at Digital DNA Event
IRP Commerce Celebrates Winning Top Technology Award
Expo Event on the Pulse of Ecommerce Industry
Northern Ireland’s Biggest Opportunity Right Now in Ecommerce
IRP Commerce Hosts Institute of Accountancy Event
IRP Commerce Recruits Future Talent
Iconic Brand Belleek Is Now Using IRP Technology
IRP V5 Release Confirmed For Q3 2017
Strategies for Success in Ecommerce
Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.
Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.
The IRP App – Key Data At Your Fingertips
Ecommerce is 24/7, global and changing all the time. The new IRP App is about putting business owners and key ecommerce staff in control.
The App shows core metrics and performance figures in a very clear way. It reveals what is working and who is effective — and it keeps everyone in the picture.
Read More
>>
Online Marketing Fees
Read More
>>
Facebook Ads
Read More
>>
Great Customer Service
Read More
>>
Research
Ongoing, relevant reports that provide you with up-to-date, insightful material to help you succeed.
18% Increase in Consumers Using Mobile Devices for Ecommerce
Simple Adjustments to your Website can Improve Conversion Rates by 25%
Desktop Still Responsible for the Majority of Online Revenue
IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Optimising Your Mobile Site can Increase Revenue by Over 150%
Replatforming to the IRP: Best Practice and Mitigation of Risk
A Comparison of Magento and IRP
A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
From £0 to £200K in 8 Months on the IRP
Offering Alternative Payment Methods on the IRP
The Chinese Ecommerce Landscape
The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
The Impact on Revenue of a Promotions Campaign
The Evil Domino Effect of Raising Shipping Prices
Brexit - Friend or Foe for Ecommerce Companies?
Updates to USA Tax Regulations for Ecommerce Sales
Online Marketing & Acquisition
You need to maximise every touch point with a customer. This is fundamental to the growth and profitability of your business.
Multichannel Optimisation
Email Marketing
Paid Search Marketing
Affiliate Marketing
Remarketing and Display Advertising
Content Marketing
Organic Search Marketing
Organic Search — Using Rich Snippets
Social Media Marketing
Paid Offline Advertising — Making the Most of PR
How to Generate Direct Traffic for your Website by Sharing Relevant Content
Direct Traffic
Referral Traffic
How to Optimise a Facebook Campaign
Instagram for Business
Promote Your Brand Using Video
Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Effective Marketing for Father’s Day
Create Effective Email Marketing Campaigns
Six Ways To Expand Your Video Views Beyond YouTube
Graduating from Email Marketing to Engaging Marketing
The Importance of a Multichannel Communications Strategy
Top Tips When Writing An Online Press Release
Top 3 Tips for Ecommerce Social Media
The Social Commerce Revolution
Use Word of Mouth Marketing to Get More Sales
How To Get Social In 2016
Facebook Reactions For Ecommerce
The Pros & Cons of Doing Your Own PR
The Importance of Influence in Ecommerce Revenue Generation
The Revolution in Digital Communications
How to Import Google Campaigns into Bing
Survive The Black Friday Madness
How to Create a Successful Product Launch
Shoppable Video: Where the Smart Money is Going
Five Top Tips for Video Marketing
An Overview of Facebook Ads
Ecommerce Fundamentals
Focus on the guiding principles of digital commerce. If you align your business with these concepts you are well on your way to creating a successful online business.
Ecommerce Fundamentals
Ecommerce Strategy & Planning
Building an Ecommerce Team
The Role of an IRP Ecommerce Manager
Has your Ecommerce Manager the Right Skills to Drive Sales?
Ecommerce Resources on the Web
IRP Ecommerce Calculator
The Ecommerce Profit and Loss Account
Multiplying Sales by a Factor of 10
Online Marketing Fees are a Cost of Sale and Not an Overhead
The Fundamental Importance of Team Alignment in Ecommerce
What IRP Commerce Believes
The Implications of a Cost of Sale Accounting Model in Ecommerce
Why Most Retailers Fail to Cross the Ecommerce Chasm
Popular Reads
The Pros and Cons of Online Customer Reviews
Ecommerce is often — and incorrectly — viewed as an easy way to make money.
By:
Andrew Thompson
The Role of Artificial Intelligence in the Future of Commerce
Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.
By:
Daniel Loughlin
IRP Training Process
This document provides an outline of training for clients during the IRP deployment process .
By:
IRP Commerce
Ecommerce Resources on the Web
We’ve assembled a short list of some popular websites and blogs. These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.
By:
IRP Commerce
Ecommerce Fundamentals
More products are bought and sold online every day. It started with books in the 1990s and it has moved to almost every market and sector of industry.
By:
IRP Commerce
Who’s Sharing
The Importance of Influence in Ecommerce Revenue Generation
The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; the influencers of today are ordinary people who are dedicating their time to sharing with others on the web.
By:
Violaine Malié
Survive The Black Friday Madness
Last November, the IRP saw a YOY increase of 92.79% in sales growth and transacted over £1Million on Black Friday 2015. Here's how to make the most of IRP features and tackle the Black Friday Madness.
By:
Karen McMinnis
The Revolution in Digital Communications
Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.
By:
Javi Gutierrez
The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.
By:
Sarah Lee
Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
By:
Alistair Mitchell
Latest Articles...
Key Features of the IRP App
The IRP App allows IRP business owners and ecommerce managers to access their key business metrics in the palm of their hand, 24/7.
Read More
>>
The New IRP App – Key Ecommerce Data At Your Fingertips
The new IRP App is about putting business owners and key ecommerce staff in control. The App reveals what is working and who is effective and it keeps everyone in the picture.
Read More
>>
An Overview of Facebook Ads
Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business.
Read More
>>
Solving the Mid-Market Ecommerce Problem
Mid-market companies can succeed in ecommerce with a pivot in how they operate. With the IRP World, the mid-market ecommerce problem can be solved.
Read More
>>
Updates to USA Tax Regulations for Ecommerce Sales
This article summarises some recent US bills and sales tax laws that have implications for ecommerce businesses.
Read More
>>
+ See More
Popular Tags
Ecommerce
IRP Commerce
Digital Marketing
Conversion Rate
online marketing
Ecommerce Fundamentals
Average Order Value
Ecommerce Team
Export Technologies
International ecommerce
IRP World
Ecommerce Marketing
Ecommerce Strategy
IRP
Conversion Optimisation
LEARN MORE
SUPPORT
CONNECT
About IRP Commerce
IRP Knowledge Base
STAY CONNECTED WITH IRP COMMERCE
Get regular updates delivered directly to your inbox
Sign Up Now
Sign Up Now
Maximise Your Investment
IRP Strategy Centre
PCI Compliance
My IRP World
IRP DeepAgent AI
IRP World Video
Case Studies
Re-platform to the IRP
Ecommerce Market Data
Careers at IRP Commerce
Copyright © 2017 IRP Commerce. Use of this website constitutes acceptance of the
IRP World Terms of Use
,
IRP Privacy Policy
and
IRP Cookie Policy
IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company five times: 2010, 2011, 2012, 2013 & 2014
Deloitte.
