IRP Strategy Centre Home - Insight Driven Digital Commerce Advice

Strategies for Success in Ecommerce

Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.

Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.

Attribution and Alignment in Ecommerce

Technical attribution models are always a source of debate in ecommerce. The most important thing is to agree the model and stick to it over the course of time.

The combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Promotions Campaigns

Customer Service

Payment Methods

Inspiration & Opinion

Original ideas and unusual perspectives. Opinion and comment on developments and trends in the world of ecommerce. Guaranteed to inspire and motivate you.

Attribution and Alignment in Ecommerce Teams

Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results

Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland

How the IRP Platform Transacted More Than £1 Billion in Online Sales

Jewellery Sales Are Shining Despite Brexit

Ecommerce – The End Game

ATIFM as a Credible Personal Performance Based Metric in the IRP World of Ecommerce

The Future of IRP Technology and IRP World

Why Most Retailers Fail to Cross the Ecommerce Chasm

Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

AI – Nature vs Nurture

How Businesses on the IRP can Navigate Internationally

The Role of Artificial Intelligence in the Future of Commerce

Multiplying Sales by a Factor of 10

Ecommerce As Chess

Is Google An Effective Sales Channel?

The Danger of Unknown Unknowns in Ecommerce

The Role of Technology in the Retail Landscape

Patch your tyre before riding on

Irasshaimase

IRP Research

Ongoing, relevant reports that provide you with up-to-date, insightful material to help you succeed.

IRP Commerce Trade Mission to China

Google Shopping Capabilities of the IRP

Festive Trends On The IRP

Credit And Debit Card Issue Number – Do I Need To Accept It?

Updates to USA Tax Regulations for Ecommerce Sales

Brexit - Friend or Foe for Ecommerce Companies?

The Evil Domino Effect of Raising Shipping Prices

IRP Interventions - Strategies for Revenue Growth

The Impact on Revenue of a Promotions Campaign

The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service

The Chinese Ecommerce Landscape

Offering Alternative Payment Methods on the IRP

From £0 to £200K in 8 Months on the IRP

A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch

A Comparison of Magento and IRP

Replatforming to the IRP: Best Practice and Mitigation of Risk

Optimising Your Mobile Site can Increase Revenue by Over 150%

IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue

Desktop Still Responsible for the Majority of Online Revenue

Simple Adjustments to your Website can Improve Conversion Rates by 25%

18% Increase in Consumers Using Mobile Devices for Ecommerce

Ecommerce Accounting

By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.

Creating a Budget for Digital Marketing Costs in Ecommerce

The Implications of a Cost of Revenue Accounting Model in Ecommerce

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

The Ecommerce Profit and Loss Management Accounts

Popular Reads

10 Steps To Optimise Your Trustpilot Account

Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos. In this article you will find hints and tips to make the most of your Trustpilot account.

By: David Dickson

The Pros and Cons of Online Customer Reviews

Ecommerce is often — and incorrectly — viewed as an easy way to make money.

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IRP Features List

The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.

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The Role of Artificial Intelligence in the Future of Commerce

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

By: Daniel Loughlin

Ecommerce Resources on the Web

These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.

By: IRP Commerce

Who’s Sharing

Black Friday Ecommerce Strategy

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

By: Karen McMinnis

The Impact on Revenue of a Promotions Campaign

Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.

By: Sarah Lee

The Importance of Influence in Ecommerce Revenue Generation

The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; the influencers of today are ordinary people who are dedicating their time to sharing with others on the web.

By: Violaine Malié

The Revolution in Digital Communications

Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.

By: Javi Gutierrez

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

By: James Cave

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Black Friday Ecommerce Strategy

Creating a Budget for Digital Marketing Costs in Ecommerce

Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results

If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.

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Popular Tags

Ecommerce Fundamentals

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IRP

conversion optimisation

Cost per Acquisition

Ecommerce Marketing

Ecommerce Strategy