Ecommerce Fundamentals

IRP Fundamentals

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Build, Manage & Grow

Online Marketing & Acquisition

Conversion & Retention

Analytics & Reporting

Research

Inspiration & Opinion

News

Events

Strategies for Success in Ecommerce

Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.

Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.

Getting Ready for GDPR on the IRP

This article summarises the principles of GDPR, outlines the work we have implemented to assist you in adhering to GDPR, and shares some key insights that we have picked up within the ecommerce industry for how your ecommerce team should prepare in the run-up to the implementation of GDPR on May 25^th of this year.

Press Releases

Customer Service

Content Marketing

Research

Ongoing, relevant reports that provide you with up-to-date, insightful material to help you succeed.

18% Increase in Consumers Using Mobile Devices for Ecommerce

Simple Adjustments to your Website can Improve Conversion Rates by 25%

Desktop Still Responsible for the Majority of Online Revenue

IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue

Optimising Your Mobile Site can Increase Revenue by Over 150%

Replatforming to the IRP: Best Practice and Mitigation of Risk

A Comparison of Magento and IRP

A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch

From £0 to £200K in 8 Months on the IRP

Offering Alternative Payment Methods on the IRP

The Chinese Ecommerce Landscape

The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service

The Impact on Revenue of a Promotions Campaign

IRP Interventions - Strategies for Revenue Growth

The Evil Domino Effect of Raising Shipping Prices

Brexit - Friend or Foe for Ecommerce Companies?

Updates to USA Tax Regulations for Ecommerce Sales

Credit And Debit Card Issue Number – Do I Need To Accept It?

Festive Trends On The IRP

Google Shopping Capabilities of the IRP

IRP Commerce Trade Mission to China

IRP CDN – Why It Is Key To International Sales On The IRP & How To Operate It Effectively

Analytics & Reporting

In digital commerce you need to know what to measure, how often and what tools to use.

Ecommerce Analytics Overview

IRP Statistic Definitions

Getting Started with Google Analytics

Conversion & Retention

Converting visitors into customers and ensuring that you develop loyal, advocatory customers is essential.

Traffic, Conversion & Retention

Customer Service

Defining Your A/B Testing Goals

The Pros and Cons of Online Customer Reviews

Third-Party Validation & the Impact of Trustpilot on Conversion

10 Steps To Optimise Your Trustpilot Account

Your ‘About Us’ Page – It’s Not About You

Reasons Why Customers Abandon Their Baskets

12 Ways to Measure the Popularity of Your Business

5 Tips for Online Retailers This Summer

Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites

Have You Cracked The Customer Journey?

How Click & Collect Can Impact Sales

It's August — Start Your Christmas Ecommerce Campaign Now

Successful Sales and Promotions on the IRP

The Essence of Conversion in Ecommerce

Guidelines for Great Customer Service

Popular Reads

IRP Training Process

This document provides an outline of both self-service and instructor-led training for IRP customers.

By: IRP Commerce

The Pros and Cons of Online Customer Reviews

Ecommerce is often — and incorrectly — viewed as an easy way to make money.

By: Andrew Thompson

The Role of Artificial Intelligence in the Future of Commerce

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

By: Daniel Loughlin

Ecommerce Fundamentals

More products are bought and sold online every day. It started with books in the 1990s and it has moved to almost every market and sector of industry.

By: IRP Commerce

IRP Features List

The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.

By: IRP Commerce

Who’s Sharing

The Importance of Influence in Ecommerce Revenue Generation

The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; the influencers of today are ordinary people who are dedicating their time to sharing with others on the web.

By: Violaine Malié

Survive The Black Friday Madness

Last November, the IRP saw a YOY increase of 92.79% in sales growth and transacted over £1Million on Black Friday 2015. Here's how to make the most of IRP features and tackle the Black Friday Madness.

By: Karen McMinnis

The Revolution in Digital Communications

Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.

By: Javi Gutierrez

The Impact on Revenue of a Promotions Campaign

Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.

By: Sarah Lee

How To Get The Most From Your Google Map Listings

Google Posts is a completely free service to allow clients to get maximum brand exposure of the offers they are running. Follow these steps to make the most of this service.

By: Andrew Nesbitt

GDPR And Email - Answers To The Core Issue For IRP Customers

This article addresses the core GDPR email-related question that IRP Customers need answered – how to handle their mailing lists.

Ecommerce Expo Takes Place in Style

IRP Commerce and Export Technologies were busy at the Ecommerce Expo Ireland event in Croke Park, meeting retailers, vendors and consultants from the world of commerce.

IRP Insights Terminal Set To Completely Deskill Ecommerce

The IRP Insights Terminal is the result of nearly £1M of R&D by IRP Commerce and will be something truly revolutionary within ecommerce. The future of ecommerce is all about 'Ecommerce Intelligence' and the IRP Insights Terminal will be an incredible tool for those looking to expand their operation and outperform their competition.

Inbuilt IRP Shipping Integration For Royal Mail And Other Carriers Coming Soon

IRP Commerce is delighted to announce that a full, multi-carrier shipping integration solution, including Royal Mail, will be launched by early Q3, 2018.

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