Ecommerce Fundamentals

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Strategies for Success in Ecommerce

Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.

Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.

Remarketing and Display Advertising

The digital remarketing channel is a powerful way to stay engaged with your target audience and should form a key part of strategy for online marketers.

The method of remarketing that you choose will greatly impact both the cost and the conversion rates of your remarketing activity.

Customer Reviews

Ecommerce As Chess

Ecommerce Calculator

Research

Ongoing, relevant reports that provide you with up-to-date, insightful material to help you succeed.

18% Increase in Consumers Using Mobile Devices for Ecommerce

Simple Adjustments to your Website can Improve Conversion Rates by 25%

Desktop Still Responsible for the Majority of Online Revenue

IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue

Optimising Your Mobile Site can Increase Revenue by Over 150%

Replatforming to the IRP: Best Practice and Mitigation of Risk

A Comparison of Magento and IRP

A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch

From £0 to £200K in 8 Months on the IRP

Jackson Sports Blitz Service Case Study

Offering Alternative Payment Methods on the IRP

The Chinese Ecommerce Landscape

The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service

The Impact on Revenue of a Promotions Campaign

IRP Interventions - Strategies for Revenue Growth

Brexit - Friend or Foe for Ecommerce Companies?

Credit And Debit Card Issue Number – Do I Need To Accept It?

Google Shopping Capabilities of the IRP

IRP Commerce Trade Mission to China

IRP CDN – Why It Is Key To International Sales On The IRP & How To Operate It Effectively

The Evil Domino Effect of Raising Shipping Prices

Updates to USA Tax Regulations for Ecommerce Sales

Standard Practices for the Timing of Taking Payment on Ecommerce Sites

Festive Trends On The IRP

Online Marketing & Acquisition

You need to maximise every touch point with a customer. This is fundamental to the growth and profitability of your business.

Multichannel Optimisation

Email Marketing

Paid Search Marketing

Affiliate Marketing

Remarketing and Display Advertising

Content Marketing

Organic Search Marketing

Organic Search — Using Rich Snippets

Social Media Marketing

Paid Offline Advertising — Making the Most of PR

How to Generate Direct Traffic for your Website by Sharing Relevant Content

Direct Traffic

Referral Traffic

How to Optimise a Facebook Campaign

Instagram for Business

Promote Your Brand Using Video

Omnichannel Retailing — Inspiration from 3 Top High Street Stores

Effective Marketing for Father’s Day

Create Effective Email Marketing Campaigns

Graduating from Email Marketing to Engaging Marketing

The Importance of a Multichannel Communications Strategy

Top Tips When Writing An Online Press Release

Top 3 Tips for Ecommerce Social Media

The Social Commerce Revolution

Use Word of Mouth Marketing to Get More Sales

How To Get Social In 2016

Facebook Reactions For Ecommerce

The Pros & Cons of Doing Your Own PR

The Importance of Influence in Ecommerce Revenue Generation

The Revolution in Digital Communications

How to Import Google Campaigns into Bing

Survive The Black Friday Madness

How to Create a Successful Product Launch

An Overview of Facebook Ads

IRP Campaign Checklist

How To Get The Most From Your Google Map Listings

IRP Fundamentals

IRP Admin features an amazingly rich, comprehensive set of tools that help you to build and maintain a world-class ecommerce website. Setting up your IRP is straightforward and intuitive.

IRP Fundamentals

IRP Features List

IRP Admin

IRP Design Guidelines

Import, Export & Integrations

IRP Setup Wizard

IRP Summary Features List for Ecommerce Managers

Popular Reads

The Pros and Cons of Online Customer Reviews

Ecommerce is often — and incorrectly — viewed as an easy way to make money.

By: Andrew Thompson

10 Steps To Optimise Your Trustpilot Account

Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos. In this article you will find hints and tips to make the most of your Trustpilot account.

By: David Dickson

The Role of Artificial Intelligence in the Future of Commerce

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

By: Daniel Loughlin

Ecommerce Resources on the Web

We’ve assembled a short list of some popular websites and blogs. These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.

By: IRP Commerce

IRP Features List

The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.

By: IRP Commerce

Who’s Sharing

The Importance of Influence in Ecommerce Revenue Generation

The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; the influencers of today are ordinary people who are dedicating their time to sharing with others on the web.

By: Violaine Malié

Survive The Black Friday Madness

Last November, the IRP saw a YOY increase of 92.79% in sales growth and transacted over £1Million on Black Friday 2015. Here's how to make the most of IRP features and tackle the Black Friday Madness.

By: Karen McMinnis

The Revolution in Digital Communications

Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.

By: Javi Gutierrez

The Impact on Revenue of a Promotions Campaign

Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.

By: Sarah Lee

How To Get The Most From Your Google Map Listings

Google Posts is a completely free service to allow clients to get maximum brand exposure of the offers they are running. Follow these steps to make the most of this service.

By: Andrew Nesbitt

New Deal In Style For Fashion Retailer

IRP Commerce is celebrating after leading fashion retailer DV8 migrated its online operation, DV8fashion.com, onto its IRP platform.

Demonstration of the IRP Insights Terminal on 20th July 2018

The IRP Insights Terminal (IIT) has been under research and development by IRP Commerce since January 2017, with an investment of over £500K to date and is scheduled to be released as a licensed module in late Q3 / early Q4, 2018.

Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results

If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.

Ecommerce Expo Takes Place in Style

IRP Commerce and Export Technologies were busy at the Ecommerce Expo Ireland event in Croke Park, meeting retailers, vendors and consultants from the world of commerce.

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