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IRP Strategy Centre Home - Insight Driven Digital Commerce...
Strategy Centre
Knowledge Base
IRP World Resource Centre
Strategy Centre
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Ecommerce Fundamentals
Ecommerce Fundamentals
Ecommerce Strategy & Planning
Building an Ecommerce Team
The Role of an IRP Ecommerce Manager
Has your Ecommerce Manager the Right Skills to Drive Sales?
Ecommerce Resources on the Web
IRP Ecommerce Calculator
The Ecommerce Profit and Loss Account
Multiplying Sales by a Factor of 10
Online Marketing Fees are a Cost of Sale and Not an Overhead
The Fundamental Importance of Team Alignment in Ecommerce
What IRP Commerce Believes
The Implications of a Cost of Sale Accounting Model in Ecommerce
Why Most Retailers Fail to Cross the Ecommerce Chasm
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IRP Fundamentals
IRP Fundamentals
IRP Features List
IRP Admin
IRP Setup Wizard
IRP Design Guidelines
Import, Export & Integrations
IRP Summary Features List for Ecommerce Managers
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IRP Licences
IRP Licences
IRP B2B Platform
IRP Advanced Pricing
IRP Interventions
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IRP World
IRP World Overview
Lost Revenue Analysis by IRP DeepAgent
The DeepAgent Project Explained
IRP Referral Program
Key Benefits of Being an IRP Service Provider
Help Shape the Future of the IRP with the IRP Road Map
Being IRP Accredited and What It Can Do For You!
Make the IRP Road Map Work For You
How Search Works in the IRP World
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IRP Processes
The IRP Deployment Process
The IRP Design Process
IRP Product Data Guide
IRP Integration Guide
IRP Procedure for Testing Site Speed
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Build, Manage & Grow
Ecommerce Legals
Translations as a Way of Increasing Sales
International Expansion
Ecommerce Competitor Research
9 Easy Steps to Americanise Your Website
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Online Marketing & Acquisition
Multichannel Optimisation
Email Marketing
Paid Search Marketing
Affiliate Marketing
Remarketing and Display Advertising
Content Marketing
Organic Search Marketing
Organic Search — Using Rich Snippets
Social Media Marketing
Paid Offline Advertising — Making the Most of PR
How to Generate Direct Traffic for your Website by Sharing Relevant Content
Direct Traffic
Referral Traffic
How to Optimise a Facebook Campaign
Instagram for Business
Promote Your Brand Using Video
Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Effective Marketing for Father’s Day
Create Effective Email Marketing Campaigns
Six Ways To Expand Your Video Views Beyond YouTube
Graduating from Email Marketing to Engaging Marketing
The Importance of a Multichannel Communications Strategy
Top Tips When Writing An Online Press Release
Top 3 Tips for Ecommerce Social Media
The Social Commerce Revolution
Use Word of Mouth Marketing to Get More Sales
How To Get Social In 2016
Facebook Reactions For Ecommerce
The Pros & Cons of Doing Your Own PR
The Importance of Influence in Ecommerce Revenue Generation
The Revolution in Digital Communications
How to Import Google Campaigns into Bing
Survive The Black Friday Madness
How to Create a Successful Product Launch
Shoppable Video: Where the Smart Money is Going
Five Top Tips for Video Marketing
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Conversion & Retention
Traffic, Conversion & Retention
Customer Service
Defining Your A/B Testing Goals
The Pros and Cons of Online Customer Reviews
Third-Party Validation & the Impact of Trustpilot on Conversion
10 Steps To Optimise Your Trustpilot Account
Your ‘About Us’ Page – It’s Not About You
Reasons Why Customers Abandon Their Baskets
12 Ways to Measure the Popularity of Your Business
5 Tips for Online Retailers This Summer
Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
Have You Cracked The Customer Journey?
How Click & Collect Can Impact Sales
It's August — Start Your Christmas Ecommerce Campaign Now
Successful Sales and Promotions on the IRP
The Essence of Conversion in Ecommerce
Guidelines for Great Customer Service
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Analytics & Reporting
Ecommerce Analytics Overview
IRP Statistic Definitions
Getting Started with Google Analytics
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Research
18% Increase in Consumers Using Mobile Devices for Ecommerce
Simple Adjustments to your Website can Improve Conversion Rates by 25%
Desktop Still Responsible for the Majority of Online Revenue
IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Optimising Your Mobile Site can Increase Revenue by Over 150%
Replatforming to the IRP: Best Practice and Mitigation of Risk
A Comparison of Magento and IRP
A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
From £0 to £200K in 8 Months on the IRP
Offering Alternative Payment Methods on the IRP
The Chinese Ecommerce Landscape
The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
The Impact on Revenue of a Promotions Campaign
The Evil Domino Effect of Raising Shipping Prices
Brexit - Friend or Foe for Ecommerce Companies?
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Inspiration & Opinion
Irasshaimase
Patch your tyre before riding on
Ecommerce – The End of the Era of Luck
The Role of Technology in the Retail Landscape
The Danger of Unknown Unknowns in Ecommerce
Is Google An Effective Sales Channel?
Ecommerce As Chess
Amazon: The Biggest Competitor of All Ecommerce Companies
The Role of Artificial Intelligence in the Future of Commerce
How Businesses on the IRP can Navigate Internationally
AI – Nature vs Nurture
Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The Future of IRP Technology and IRP World
The Importance of IRP Stock Control & the New IRP Stock Control Road Map
ATIFM as a Credible Personal Performance Based Metric in the IRP World of Ecommerce
Looking Forward to Ecommerce in 2017
Ecommerce – The End Game
Jewellery Sales Are Shining Despite Brexit
How the IRP Platform Transacted More Than £1 Billion in Online Sales
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News & Events
Digital Transformation Event
IRP Commerce at The Big Data Conference
IRP DeepAgent AI Official Launch
IRP Commerce Hosts an Ecommerce Digital Breakfast
Success for DeepAgent™ at Ecommerce Expo Ireland
IRP Commerce Enjoys Success at Digital DNA Event
IRP Commerce Celebrates Winning Top Technology Award
Expo Event on the Pulse of Ecommerce Industry
Northern Ireland’s Biggest Opportunity Right Now in Ecommerce
IRP Commerce Hosts Institute of Accountancy Event
IRP Commerce Recruits Future Talent
Iconic Brand Belleek Is Now Using IRP Technology
Strategies for Success in Ecommerce
Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.
Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.
IRP Interventions
IRP Interventions radically outperform any 3
rd
party software. The IRP’s knowledge of all visitor information means that you can achieve vastly superior results.
Find out how IRP Interventions can turbo-charge your sales in any language, country and currency.
Read More
>>
Video Marketing
Read More
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IRP Payment Methods
Read More
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Brexit – Friend or Foe?
Read More
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Online Marketing & Acquisition
You need to maximise every touch point with a customer. This is fundamental to the growth and profitability of your business.
Multichannel Optimisation
Email Marketing
Paid Search Marketing
Affiliate Marketing
Remarketing and Display Advertising
Content Marketing
Organic Search Marketing
Organic Search — Using Rich Snippets
Social Media Marketing
Paid Offline Advertising — Making the Most of PR
How to Generate Direct Traffic for your Website by Sharing Relevant Content
Direct Traffic
Referral Traffic
How to Optimise a Facebook Campaign
Instagram for Business
Promote Your Brand Using Video
Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Effective Marketing for Father’s Day
Create Effective Email Marketing Campaigns
Six Ways To Expand Your Video Views Beyond YouTube
Graduating from Email Marketing to Engaging Marketing
The Importance of a Multichannel Communications Strategy
Top Tips When Writing An Online Press Release
Top 3 Tips for Ecommerce Social Media
The Social Commerce Revolution
Use Word of Mouth Marketing to Get More Sales
How To Get Social In 2016
Facebook Reactions For Ecommerce
The Pros & Cons of Doing Your Own PR
The Importance of Influence in Ecommerce Revenue Generation
The Revolution in Digital Communications
How to Import Google Campaigns into Bing
Survive The Black Friday Madness
How to Create a Successful Product Launch
Shoppable Video: Where the Smart Money is Going
Five Top Tips for Video Marketing
IRP Licences
There is a range of additional licenses available to IRP customers for features that have the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success.
IRP Licences
IRP B2B Platform
IRP Advanced Pricing
IRP Interventions
IRP World
IRP World is an ecosystem. Here are the services, expert connections and insights to make your business more profitable.
IRP World Overview
Lost Revenue Analysis by IRP DeepAgent
The DeepAgent Project Explained
IRP Referral Program
Key Benefits of Being an IRP Service Provider
Help Shape the Future of the IRP with the IRP Road Map
Being IRP Accredited and What It Can Do For You!
Make the IRP Road Map Work For You
How Search Works in the IRP World
Popular Reads
Ecommerce Resources on the Web
We’ve assembled a short list of some popular websites and blogs. These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.
By:
IRP Commerce
The Pros and Cons of Online Customer Reviews
Ecommerce is often — and incorrectly — viewed as an easy way to make money.
By:
Andrew Thompson
Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
By:
Alistair Mitchell
IRP Training Process
This document provides an outline of training for clients during the IRP deployment process .
By:
IRP Commerce
IRP Design Guidelines
Visual design is a huge area of ecommerce and is a deciding factor in the success or failure of a business.
By:
IRP Commerce
Who’s Sharing
The Importance of Influence in Ecommerce Revenue Generation
The influencers of today are bloggers, YouTubers, Instagrammers. Forget about celebrities; the influencers of today are ordinary people who are dedicating their time to sharing with others on the web.
By:
Violaine Malié
The Revolution in Digital Communications
Digital technology has revolutionised communications and has permitted access to a vast amount of information. Customer behaviour is changing because of the impact of technology.
By:
Javi Gutierrez
Survive The Black Friday Madness
Last November, the IRP saw a YOY increase of 92.79% in sales growth and transacted over £1Million on Black Friday 2015. Here's how to make the most of IRP features and tackle the Black Friday Madness.
By:
Karen McMinnis
The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.
By:
Sarah Lee
Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
By:
Alistair Mitchell
Latest Articles...
IRP Interventions
IRP Interventions radically outperform any 3rd party software. This is because the IRP's knowledge of all visitor information — not a part picture — means that you can precisely target individuals and achieve vastly superior results.
Read More
>>
How the IRP Platform Transacted More Than £1 Billion in Online Sales
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Read More
>>
IRP Commerce Hosts Business Owners Event
On 15/06/17, IRP Commerce & Export Technologies welcomed business owners from more than 20 ecommerce companies from across the UK and Ireland to a special evening in Deane’s, Belfast.
Read More
>>
Brexit - Friend or Foe for Ecommerce Companies?
Online retailers are trying to understand what the decision to leave the EU will mean for their economic future. Here we look at the experience of an IRP Systems Integrator, Export Technologies.
Read More
>>
Five Top Tips for Video Marketing
It's a fact that more businesses than ever are creating video content and seeing the value that it can bring. Use these tips from an IRP Partner to make sure that you are making the most of this important channel.
Read More
>>
+ See More
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Ecommerce Fundamentals
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Ecommerce Team
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IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company five times: 2010, 2011, 2012, 2013 & 2014
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