Strategy Centre
Strategies for Success in Ecommerce
Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.
Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.
The Chinese Ecommerce Landscape
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The Chinese ecommerce market is a really complex and interesting landscape which is very different to that of the Western World.

This article describes the IRP features you can use to appeal to the Chinese market and offers advice on your marketing strategy for China.

Promotions Campaigns
Selected Article 2
Customer Service
Selected Article 3
IRP Payment Methods
Selected Article 4
Analytics & Reporting
In digital commerce you need to know what to measure, how often and what tools to use.
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Promotions have a positive affect on consumers and increase the probability that they will make a purchase. In this article we are going to look at the impact of using a specific promotion: 'Free Gift with Purchase'.
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
This article outlines how using the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach will increase brand awareness and revenue.
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Here are some tips on how you can use the IRP to keep your customers satisfied.
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously. There are a number of ways in which you can use the IRP to fully appeal to the Chinese market.
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