A merchant can look at the cost of “buying revenue”. How much is it to buy £1m of ecommerce sales? Is a merchant willing to spend £50K to £150K of Traffic Spend for that revenue?
Merchants and their Service Providers must share the same core objective - to maximise sales at a target traffic spend. This means increasing “Ecommerce Gross Profit”.
IRP delivers Profit with the Trading Terminal and Service Marketplace:
- Provides a competitive Service Marketplace for service selection
- Tracks "eCommerce Gross Profit"
- Controls traffic spend and increases ROI through Service Marketplace competition
Companies must act fast and trade ahead of the market and seize their opportunity in the now.