A merchant can look at the cost of “buying revenue”. How much is it to buy £1m of ecommerce sales? Is a merchant willing to spend £50K to £150K of Traffic Spend for that revenue?
Merchants and their IRP Ecosystem must share the same core objective - to maximise sales at a target traffic spend. This means increasing “Ecommerce Gross Profit”.
IRP delivers eCommerce Gross Profit with Real Time data to:
- Driving down the traffic spend through service competition
- Tracking eCommerce Gross Profit
- Measuring service providers performance
- Providing a competitive Marketplace for services
Companies must act fast and trade ahead of the market and seize their opportunity in the now.