ECOMMERCE MARKET DATA
  • May 2018 Sales Growth: 44.22%
  • May 2018 Conversion: 1.47%
  • May 2018 AOV: £87.99
  • May 2018 Average Sale Price of Item: £41.75
  • May 2018 CPA: 7.71%
Time Frame:  v

1. Select a market:

2. Select a market segment:

Summary data for all markets and segments - May 2017 v May 2018

Measure May 2017 May 2018 Difference Growth
Sales Growth Withheld Withheld Withheld 44.22%
Average Order Value £110.55 £87.99 £-22.56 -20.41%
Cost Per Acquisition 8.23% 7.71% -0.52% -6.35%
Conversion Rate 1.56% 1.47% -0.10% -6.10%
Average Sale Price of Item £45.23 £41.75 £-3.48 -7.70%

Traffic Source Summary Data - May 2017 v May 2018

  Traffic Source May 2017 May 2018 Growth % Participating % CPA %
Google PPC Withheld Withheld 31.64% Withheld 8.94%
Affiliate Window Withheld Withheld 78.03% Withheld 6.79%
Facebook Paid Withheld Withheld -8.04% Withheld 10.51%
IRP Email Marketing Withheld Withheld 60.63% Withheld 0.00%
Bing & Yahoo PPC Withheld Withheld 65.11% Withheld 7.65%
Commission Junction Withheld Withheld -60.64% Withheld 36.71%
IRP Visitor Value Index:
£1.03
IRP Visitor Cost:
£0.07

Historical comparison data for all markets and segments - May 2017 v May 2018

Sales Growth - Historical

Total Sales (Dec 2017) Total Sales (Nov 2017) Total Sales (Oct 2017) Total Sales (Sep 2017) Total Sales (Aug 2017) Total Sales (Jul 2017) Total Sales (Jun 2017) Total Sales (May 2017) Total Sales (Apr 2017) Total Sales (Mar 2017) Total Sales (Feb 2017) Total Sales (Jan 2017) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Jan 2018) Total Sales (Dec 2017) Total Sales (Dec 2017) Total Sales (Nov 2017) Total Sales (Nov 2017) Total Sales (Oct 2017) Total Sales (Oct 2017) Total Sales (Sep 2017) Total Sales (Sep 2017) Total Sales (Aug 2017) Total Sales (Aug 2017) Total Sales (Jul 2017) Total Sales (Jul 2017) Total Sales (Jun 2017) Total Sales (Jun 2017) Total Sales (May 2017) Total Sales (May 2017) Total Sales (Apr 2017) Total Sales (Apr 2017) Total Sales (Mar 2017) Total Sales (Mar 2017) Total Sales (Feb 2017) Total Sales (Feb 2017) Total Sales (May 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Feb 2018)

Summary

Sales in all segments of all ecommerce markets increased by an average of 44.22% in May 2018 compared to May 2017.

Cost Per Acquisition (CPA) - Historical

Average CPA (Dec 2017)
6.99% Average CPA (Nov 2017)
6.72% Average CPA (Oct 2017)
8.95% Average CPA (Sep 2017)
8.76% Average CPA (Aug 2017)
7.85% Average CPA (Jul 2017)
8.15% Average CPA (Jun 2017)
8.22% Average CPA (May 2017)
8.23% Average CPA (Apr 2017)
7.98% Average CPA (Mar 2017)
8.28% Average CPA (Feb 2017)
8.31% Average CPA (Jan 2017)
8.91% Average CPA (May 2018)
7.71% Average CPA (Apr 2018)
7.22% Average CPA (Mar 2018)
7.28% Average CPA (Feb 2018)
8.53% Average CPA (Jan 2018)
7.77% Average CPA (Dec 2017)
6.99% Average CPA (Dec 2017)
6.99% Average CPA (Nov 2017)
6.72% Average CPA (Nov 2017)
6.72% Average CPA (Oct 2017)
8.95% Average CPA (Oct 2017)
8.95% Average CPA (Sep 2017)
8.76% Average CPA (Sep 2017)
8.76% Average CPA (Aug 2017)
7.85% Average CPA (Aug 2017)
7.85% Average CPA (Jul 2017)
8.15% Average CPA (Jul 2017)
8.15% Average CPA (Jun 2017)
8.22% Average CPA (Jun 2017)
8.22% Average CPA (May 2017)
8.23% Average CPA (May 2017)
8.23% Average CPA (Apr 2017)
7.98% Average CPA (Apr 2017)
7.98% Average CPA (Mar 2017)
8.28% Average CPA (Mar 2017)
8.28% Average CPA (Feb 2017)
8.31% Average CPA (Feb 2017)
8.31% Average CPA (May 2018)
7.71% Average CPA (May 2018)
7.71% Average CPA (Apr 2018)
7.22% Average CPA (Apr 2018)
7.22% Average CPA (Mar 2018)
7.28% Average CPA (Mar 2018)
7.28% Average CPA (Feb 2018)
8.53% Average CPA (Feb 2018)
8.53%

Summary

The average CPA in all segments of all ecommerce markets decreased by -6.35% to 7.71% in May 2018 compared to May 2017.

Conversion Rate - Historical

Average Conversion Rate (Dec 2017)
1.89% Average Conversion Rate (Nov 2017)
1.87% Average Conversion Rate (Oct 2017)
1.57% Average Conversion Rate (Sep 2017)
1.59% Average Conversion Rate (Aug 2017)
1.60% Average Conversion Rate (Jul 2017)
1.54% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (May 2017)
1.56% Average Conversion Rate (Apr 2017)
1.54% Average Conversion Rate (Mar 2017)
1.54% Average Conversion Rate (Feb 2017)
1.57% Average Conversion Rate (Jan 2017)
1.68% Average Conversion Rate (May 2018)
1.47% Average Conversion Rate (Apr 2018)
1.45% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Feb 2018)
1.47% Average Conversion Rate (Jan 2018)
1.54% Average Conversion Rate (Dec 2017)
1.89% Average Conversion Rate (Dec 2017)
1.89% Average Conversion Rate (Nov 2017)
1.87% Average Conversion Rate (Nov 2017)
1.87% Average Conversion Rate (Oct 2017)
1.57% Average Conversion Rate (Oct 2017)
1.57% Average Conversion Rate (Sep 2017)
1.59% Average Conversion Rate (Sep 2017)
1.59% Average Conversion Rate (Aug 2017)
1.60% Average Conversion Rate (Aug 2017)
1.60% Average Conversion Rate (Jul 2017)
1.54% Average Conversion Rate (Jul 2017)
1.54% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (May 2017)
1.56% Average Conversion Rate (May 2017)
1.56% Average Conversion Rate (Apr 2017)
1.54% Average Conversion Rate (Apr 2017)
1.54% Average Conversion Rate (Mar 2017)
1.54% Average Conversion Rate (Mar 2017)
1.54% Average Conversion Rate (Feb 2017)
1.57% Average Conversion Rate (Feb 2017)
1.57% Average Conversion Rate (May 2018)
1.47% Average Conversion Rate (May 2018)
1.47% Average Conversion Rate (Apr 2018)
1.45% Average Conversion Rate (Apr 2018)
1.45% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Feb 2018)
1.47% Average Conversion Rate (Feb 2018)
1.47%

Summary

The average conversion rate in all segments of all ecommerce markets decreased by -6.10% to 1.47% in May 2018 compared to May 2017.

Traffic Channels

Email Marketing
(8.2 %) Paid Social Media Marketing
(9.7 %) Affiliate Marketing
(10.4 %) Direct
(21.9 %) Paid Search Marketing
(49.9 %)

Summary

Paid Search Marketing was the best-performing Traffic Channel in terms of sales in May 2018. Email Marketing was the worst-performing Traffic Channel in terms of sales in May 2018.

Average Order Value - Historical

Average Order Value (Dec 2017)
£187.45 Average Order Value (Nov 2017)
£139.17 Average Order Value (Oct 2017)
£125.54 Average Order Value (Sep 2017)
£134.53 Average Order Value (Aug 2017)
£148.30 Average Order Value (Jul 2017)
£132.68 Average Order Value (Jun 2017)
£115.92 Average Order Value (May 2017)
£110.55 Average Order Value (Apr 2017)
£136.66 Average Order Value (Mar 2017)
£115.51 Average Order Value (Feb 2017)
£119.51 Average Order Value (Jan 2017)
£123.88 Average Order Value (May 2018)
£87.99 Average Order Value (Apr 2018)
£119.98 Average Order Value (Mar 2018)
£194.29 Average Order Value (Feb 2018)
£122.33 Average Order Value (Jan 2018)
£140.82 Average Order Value (Dec 2017)
£187.45 Average Order Value (Dec 2017)
£187.45 Average Order Value (Nov 2017)
£139.17 Average Order Value (Nov 2017)
£139.17 Average Order Value (Oct 2017)
£125.54 Average Order Value (Oct 2017)
£125.54 Average Order Value (Sep 2017)
£134.53 Average Order Value (Sep 2017)
£134.53 Average Order Value (Aug 2017)
£148.30 Average Order Value (Aug 2017)
£148.30 Average Order Value (Jul 2017)
£132.68 Average Order Value (Jul 2017)
£132.68 Average Order Value (Jun 2017)
£115.92 Average Order Value (Jun 2017)
£115.92 Average Order Value (May 2017)
£110.55 Average Order Value (May 2017)
£110.55 Average Order Value (Apr 2017)
£136.66 Average Order Value (Apr 2017)
£136.66 Average Order Value (Mar 2017)
£115.51 Average Order Value (Mar 2017)
£115.51 Average Order Value (Feb 2017)
£119.51 Average Order Value (Feb 2017)
£119.51 Average Order Value (May 2018)
£87.99 Average Order Value (May 2018)
£87.99 Average Order Value (Apr 2018)
£119.98 Average Order Value (Apr 2018)
£119.98 Average Order Value (Mar 2018)
£194.29 Average Order Value (Mar 2018)
£194.29 Average Order Value (Feb 2018)
£122.33 Average Order Value (Feb 2018)
£122.33

Summary

Average Order Values in all segments of all ecommerce markets decreased by -20.41% in May 2018 compared to May 2017.

Average Sale Price of Item - Historical

Average Sale Price of Item (Dec 2017)
£43.38 Average Sale Price of Item (Nov 2017)
£43.61 Average Sale Price of Item (Oct 2017)
£44.09 Average Sale Price of Item (Sep 2017)
£45.41 Average Sale Price of Item (Aug 2017)
£44.38 Average Sale Price of Item (Jul 2017)
£42.35 Average Sale Price of Item (Jun 2017)
£43.95 Average Sale Price of Item (May 2017)
£45.23 Average Sale Price of Item (Apr 2017)
£42.73 Average Sale Price of Item (Mar 2017)
£43.40 Average Sale Price of Item (Feb 2017)
£39.94 Average Sale Price of Item (Jan 2017)
£42.17 Average Sale Price of Item (May 2018)
£41.75 Average Sale Price of Item (Apr 2018)
£42.48 Average Sale Price of Item (Mar 2018)
£41.97 Average Sale Price of Item (Feb 2018)
£43.18 Average Sale Price of Item (Jan 2018)
£43.29 Average Sale Price of Item (Dec 2017)
£43.38 Average Sale Price of Item (Dec 2017)
£43.38 Average Sale Price of Item (Nov 2017)
£43.61 Average Sale Price of Item (Nov 2017)
£43.61 Average Sale Price of Item (Oct 2017)
£44.09 Average Sale Price of Item (Oct 2017)
£44.09 Average Sale Price of Item (Sep 2017)
£45.41 Average Sale Price of Item (Sep 2017)
£45.41 Average Sale Price of Item (Aug 2017)
£44.38 Average Sale Price of Item (Aug 2017)
£44.38 Average Sale Price of Item (Jul 2017)
£42.35 Average Sale Price of Item (Jul 2017)
£42.35 Average Sale Price of Item (Jun 2017)
£43.95 Average Sale Price of Item (Jun 2017)
£43.95 Average Sale Price of Item (May 2017)
£45.23 Average Sale Price of Item (May 2017)
£45.23 Average Sale Price of Item (Apr 2017)
£42.73 Average Sale Price of Item (Apr 2017)
£42.73 Average Sale Price of Item (Mar 2017)
£43.40 Average Sale Price of Item (Mar 2017)
£43.40 Average Sale Price of Item (Feb 2017)
£39.94 Average Sale Price of Item (Feb 2017)
£39.94 Average Sale Price of Item (May 2018)
£41.75 Average Sale Price of Item (May 2018)
£41.75 Average Sale Price of Item (Apr 2018)
£42.48 Average Sale Price of Item (Apr 2018)
£42.48 Average Sale Price of Item (Mar 2018)
£41.97 Average Sale Price of Item (Mar 2018)
£41.97 Average Sale Price of Item (Feb 2018)
£43.18 Average Sale Price of Item (Feb 2018)
£43.18

Summary

Average Sale Price of Item sales in all segments of all ecommerce markets decreased by an average of -7.70% in May 2018 compared to May 2017.

Revenue by Location

International
(46.7 %) Domestic
(53.3 %)

Summary

Domestic was the best-performing Location in terms of sales in May 2018. International was the worst-performing Location in terms of sales in May 2018.

Revenue by Device

Tablet
(8.8 %) Mobile
(37.5 %) Desktop
(53.7 %)

Summary

Desktop was the best-performing Device in terms of sales in May 2018. Tablet was the worst-performing Device in terms of sales in May 2018.

Visitors

Visitor Total - Dec 2017
4,109,546 Visitor Total - Nov 2017
4,702,648 Visitor Total - Oct 2017
3,413,180 Visitor Total - Sep 2017
3,385,291 Visitor Total - Aug 2017
3,492,478 Visitor Total - Jul 2017
3,748,477 Visitor Total - Jun 2017
3,093,704 Visitor Total - May 2017
2,926,966 Visitor Total - Apr 2017
2,833,564 Visitor Total - Mar 2017
3,049,908 Visitor Total - Feb 2017
2,768,892 Visitor Total - Jan 2017
2,896,589 Visitor Total - May 2018
4,552,483 Visitor Total - Apr 2018
4,305,635 Visitor Total - Mar 2018
4,153,338 Visitor Total - Feb 2018
3,535,073 Visitor Total - Jan 2018
3,745,754 Visitor Total - Dec 2017
4,109,546 Visitor Total - Dec 2017
4,109,546 Visitor Total - Nov 2017
4,702,648 Visitor Total - Nov 2017
4,702,648 Visitor Total - Oct 2017
3,413,180 Visitor Total - Oct 2017
3,413,180 Visitor Total - Sep 2017
3,385,291 Visitor Total - Sep 2017
3,385,291 Visitor Total - Aug 2017
3,492,478 Visitor Total - Aug 2017
3,492,478 Visitor Total - Jul 2017
3,748,477 Visitor Total - Jul 2017
3,748,477 Visitor Total - Jun 2017
3,093,704 Visitor Total - Jun 2017
3,093,704 Visitor Total - May 2017
2,926,966 Visitor Total - May 2017
2,926,966 Visitor Total - Apr 2017
2,833,564 Visitor Total - Apr 2017
2,833,564 Visitor Total - Mar 2017
3,049,908 Visitor Total - Mar 2017
3,049,908 Visitor Total - Feb 2017
2,768,892 Visitor Total - Feb 2017
2,768,892 Visitor Total - May 2018
4,552,483 Visitor Total - May 2018
4,552,483 Visitor Total - Apr 2018
4,305,635 Visitor Total - Apr 2018
4,305,635 Visitor Total - Mar 2018
4,153,338 Visitor Total - Mar 2018
4,153,338 Visitor Total - Feb 2018
3,535,073 Visitor Total - Feb 2018
3,535,073

Summary

Visitors in all segments of all ecommerce markets increased by an average of 55.54% in May 2018 compared to May 2017.

Bounce

Average Bounce (Dec 2017) Average Bounce (Nov 2017) Average Bounce (Oct 2017) Average Bounce (Sep 2017) Average Bounce (Aug 2017) Average Bounce (Jul 2017) Average Bounce (Jun 2017) Average Bounce (May 2017) Average Bounce (Apr 2017) Average Bounce (Mar 2017) Average Bounce (Feb 2017) Average Bounce (Jan 2017) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Jan 2018) Average Bounce (Dec 2017) Average Bounce (Dec 2017) Average Bounce (Nov 2017) Average Bounce (Nov 2017) Average Bounce (Oct 2017) Average Bounce (Oct 2017) Average Bounce (Sep 2017) Average Bounce (Sep 2017) Average Bounce (Aug 2017) Average Bounce (Aug 2017) Average Bounce (Jul 2017) Average Bounce (Jul 2017) Average Bounce (Jun 2017) Average Bounce (Jun 2017) Average Bounce (May 2017) Average Bounce (May 2017) Average Bounce (Apr 2017) Average Bounce (Apr 2017) Average Bounce (Mar 2017) Average Bounce (Mar 2017) Average Bounce (Feb 2017) Average Bounce (Feb 2017) Average Bounce (May 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Feb 2018)

Summary

The bounce rate in all segments of all ecommerce markets increased by 7.45% to 55.22% in May 2018 compared to May 2017.

Markets Risers & Fallers - May 2017 v May 2018

Sales

RankNameMay 2017May 2018DifferenceGrowth
1Home Accessories and GiftwareWithheldWithheldWithheld266.26%
2Health and WellbeingWithheldWithheldWithheld147.42%
3Food & DrinkWithheldWithheldWithheld74.91%
4Fashion Clothing & AccessoriesWithheldWithheldWithheld54.18%
5Baby & ChildWithheldWithheldWithheld49.11%
6Pet CareWithheldWithheldWithheld37.31%
7Arts and CraftsWithheldWithheldWithheld35.33%
8Cars and MotorcyclingWithheldWithheldWithheld29.81%
9Electrical & Commercial EquipmentWithheldWithheldWithheld22.41%
10Kitchen & Home AppliancesWithheldWithheldWithheld19.72%
11Sports and RecreationWithheldWithheldWithheld15.20%
12Agricultural SuppliesWithheldWithheldWithheld-3.23%

Cost Per Acquisition (CPA)

RankNameMay 2017May 2018DifferenceGrowth
1Food & Drink4.35%5.29%0.95%21.76%
2Pet Care6.19%6.44%0.26%4.18%
3Fashion Clothing & Accessories12.11%12.23%0.12%0.97%
4Arts and Crafts1.71%1.70%-0.01%-0.73%
5Agricultural Supplies6.16%6.07%-0.09%-1.48%
6Baby & Child8.25%7.61%-0.63%-7.66%
7Electrical & Commercial Equipment8.48%7.63%-0.85%-9.99%
8Sports and Recreation6.69%5.54%-1.16%-17.30%
9Health and Wellbeing8.23%6.29%-1.94%-23.57%
10Cars and Motorcycling5.41%3.65%-1.76%-32.56%
11Kitchen & Home Appliances10.93%4.97%-5.95%-54.49%
12Home Accessories and Giftware13.62%4.18%-9.44%-69.32%

Conversion Rate

RankNameMay 2017May 2018DifferenceGrowth
1Home Accessories and Giftware0.38%1.55%1.17%307.81%
2Baby & Child0.67%0.87%0.19%28.89%
3Cars and Motorcycling1.10%1.35%0.26%23.43%
4Pet Care2.19%2.53%0.33%15.13%
5Fashion Clothing & Accessories0.91%1.01%0.10%11.54%
6Arts and Crafts3.60%3.84%0.25%6.91%
7Health and Wellbeing1.86%1.87%0.01%0.55%
8Food & Drink1.11%1.00%-0.10%-9.27%
9Electrical & Commercial Equipment2.75%2.49%-0.26%-9.39%
10Agricultural Supplies0.69%0.62%-0.07%-10.07%
11Kitchen & Home Appliances2.00%1.72%-0.29%-14.27%
12Sports and Recreation1.50%1.18%-0.32%-21.46%

Average Order Value (AOV)

RankNameMay 2017May 2018DifferenceGrowth
1Health and Wellbeing£38.00£45.437.43%19.55%
2Arts and Crafts£69.24£77.398.15%11.77%
3Agricultural Supplies£74.55£79.735.18%6.95%
4Home Accessories and Giftware£89.66£95.786.12%6.83%
5Pet Care£71.85£76.084.23%5.88%
6Kitchen & Home Appliances£48.21£47.35-0.86%-1.78%
7Baby & Child£203.44£198.21-5.23%-2.57%
8Cars and Motorcycling£126.46£122.53-3.93%-3.11%
9Food & Drink£116.38£110.31-6.07%-5.22%
10Electrical & Commercial Equipment£64.21£60.55-3.66%-5.70%
11Fashion Clothing & Accessories£134.95£115.05-19.90%-14.74%
12Sports and Recreation£135.71£88.86-46.85%-34.52%

Segments Risers & Fallers - May 2017 v May 2018

Sales

RankNameMay 2017May 2018DifferenceGrowth
1Pottery, Crystal, Ceramic & Porcelain GoodsWithheldWithheldWithheld266.26%
2Hair & Beauty ProductsWithheldWithheldWithheld187.37%
3Men's & Women's ClothingWithheldWithheldWithheld135.78%
4Wine and Spirit MerchantsWithheldWithheldWithheld74.91%
5Baby Pram & Nursery SuppliesWithheldWithheldWithheld49.11%
6Pet SuppliesWithheldWithheldWithheld44.38%
7JewelleryWithheldWithheldWithheld40.25%
8Health ProductsWithheldWithheldWithheld39.00%
9Dog & Pet GroomingWithheldWithheldWithheld37.05%
10Pottery & Art SuppliesWithheldWithheldWithheld35.33%
11FishingWithheldWithheldWithheld31.10%
12Motorcycle SuppliesWithheldWithheldWithheld29.81%
13Home Security ItemsWithheldWithheldWithheld29.08%
14CyclingWithheldWithheldWithheld27.38%
15Racking, Cabling & LightingWithheldWithheldWithheld27.03%
16Gaelic SportsWithheldWithheldWithheld26.83%
17HockeyWithheldWithheldWithheld21.09%
18Coffee Machine SuppliesWithheldWithheldWithheld19.17%
19GolfWithheldWithheldWithheld16.94%
20Electrical & Security SuppliesWithheldWithheldWithheld16.14%
21Sailing & Marine ChandleryWithheldWithheldWithheld15.08%
22CampingWithheldWithheldWithheld7.70%
23Physio SuppliesWithheldWithheldWithheld3.27%
24FootwearWithheldWithheldWithheldN/A
25Farm & Tractor PartsWithheldWithheldWithheld-3.23%
26Mountain & OutdoorWithheldWithheldWithheld-11.27%
27RugbyWithheldWithheldWithheld-42.43%
28Sporting GoodsWithheldWithheldWithheld-48.26%

Cost Per Acquisition (CPA)

RankNameMay 2017May 2018DifferenceGrowth
1Home Security Items6.40%15.11%8.71%136.05%
2Sporting Goods7.57%15.14%7.58%100.13%
3Pet Supplies16.98%23.57%6.59%38.81%
4Camping3.83%5.08%1.25%32.65%
5Racking, Cabling & Lighting5.35%7.08%1.74%32.44%
6Mountain & Outdoor8.38%10.53%2.15%25.62%
7Wine and Spirit Merchants4.35%5.29%0.95%21.76%
8Hockey5.72%6.54%0.81%14.23%
9Jewellery11.17%12.65%1.47%13.19%
10Physio Supplies11.56%12.47%0.90%7.82%
11FootwearN/A5.60%5.60%N/A
12Dog & Pet Grooming5.79%5.78%-0.01%-0.11%
13Pottery & Art Supplies1.71%1.70%-0.01%-0.73%
14Farm & Tractor Parts6.16%6.07%-0.09%-1.48%
15Rugby21.57%20.65%-0.93%-4.30%
16Baby Pram & Nursery Supplies8.25%7.61%-0.63%-7.66%
17Golf6.71%5.81%-0.90%-13.39%
18Sailing & Marine Chandlery5.95%5.08%-0.87%-14.65%
19Gaelic Sports10.59%8.94%-1.65%-15.60%
20Hair & Beauty Products7.31%5.80%-1.51%-20.64%
21Motorcycle Supplies5.41%3.65%-1.76%-32.56%
22Electrical & Security Supplies12.72%8.44%-4.28%-33.65%
23Cycling7.05%4.34%-2.71%-38.42%
24Men's & Women's Clothing20.32%11.18%-9.13%-44.96%
25Coffee Machine Supplies11.19%4.33%-6.87%-61.33%
26Health Products10.49%3.71%-6.78%-64.64%
27Pottery, Crystal, Ceramic & Porcelain Goods13.62%4.18%-9.44%-69.32%
28Fishing15.80%3.04%-12.76%-80.75%

Conversion Rate

RankNameMay 2017May 2018DifferenceGrowth
1Pottery, Crystal, Ceramic & Porcelain Goods0.38%1.55%1.17%307.81%
2Men's & Women's Clothing0.36%0.63%0.26%72.83%
3Fishing0.61%0.96%0.35%57.50%
4Health Products1.73%2.51%0.78%45.41%
5Baby Pram & Nursery Supplies0.67%0.87%0.19%28.89%
6Dog & Pet Grooming2.66%3.39%0.73%27.53%
7Motorcycle Supplies1.10%1.35%0.26%23.43%
8Gaelic Sports1.75%2.03%0.28%15.98%
9Jewellery2.00%2.24%0.24%11.87%
10Golf0.47%0.52%0.04%9.06%
11Pottery & Art Supplies3.60%3.84%0.25%6.91%
12Camping0.62%0.65%0.04%5.76%
13Racking, Cabling & Lighting2.39%2.53%0.14%5.71%
14FootwearN/A0.95%0.95%N/A
15Sailing & Marine Chandlery1.58%1.57%-0.01%-0.82%
16Coffee Machine Supplies2.76%2.68%-0.07%-2.58%
17Pet Supplies1.73%1.67%-0.07%-3.86%
18Physio Supplies2.15%2.04%-0.11%-5.06%
19Mountain & Outdoor1.65%1.57%-0.09%-5.26%
20Hair & Beauty Products1.79%1.67%-0.11%-6.43%
21Wine and Spirit Merchants1.11%1.00%-0.10%-9.27%
22Farm & Tractor Parts0.69%0.62%-0.07%-10.07%
23Hockey1.56%1.31%-0.25%-16.02%
24Electrical & Security Supplies3.11%2.45%-0.65%-21.01%
25Rugby1.17%0.91%-0.26%-22.27%
26Sporting Goods1.33%0.83%-0.50%-37.77%
27Home Security Items1.25%0.75%-0.50%-40.12%
28Cycling2.12%1.02%-1.10%-51.90%

Average Order Value (AOV)

RankNameMay 2017May 2018DifferenceGrowth
1Hair & Beauty Products£34.74£45.2110.47%30.14%
2Health Products£37.20£43.266.06%16.29%
3Pottery & Art Supplies£69.24£77.398.15%11.77%
4Farm & Tractor Parts£74.55£79.735.18%6.95%
5Physio Supplies£45.31£48.453.14%6.93%
6Pottery, Crystal, Ceramic & Porcelain Goods£89.66£95.786.12%6.83%
7Dog & Pet Grooming£101.02£107.676.65%6.58%
8Golf£146.89£153.476.58%4.48%
9Pet Supplies£42.68£44.481.80%4.22%
10Hockey£59.44£60.310.87%1.46%
11Coffee Machine Supplies£42.30£42.680.38%0.90%
12Sailing & Marine Chandlery£69.25£69.680.44%0.63%
13Jewellery£49.36£49.540.18%0.36%
14FootwearN/A£115.11115.11%N/A
15Camping£217.73£217.67-0.06%-0.03%
16Gaelic Sports£50.71£49.49-1.22%-2.41%
17Baby Pram & Nursery Supplies£203.44£198.21-5.23%-2.57%
18Motorcycle Supplies£126.46£122.53-3.93%-3.11%
19Racking, Cabling & Lighting£87.43£84.64-2.79%-3.19%
20Home Security Items£54.12£52.02-2.10%-3.88%
21Wine and Spirit Merchants£116.38£110.31-6.07%-5.22%
22Mountain & Outdoor£67.30£60.14-7.16%-10.63%
23Rugby£49.51£44.13-5.38%-10.87%
24Electrical & Security Supplies£40.98£36.45-4.53%-11.05%
25Sporting Goods£69.47£60.35-9.12%-13.13%
26Men's & Women's Clothing£177.75£136.87-40.87%-22.99%
27Cycling£287.32£123.88-163.44%-56.88%
28Fishing£95.87£20.92-74.95%-78.18%

IRP Definitions & Calculations

All figures shown include VAT (Tax). Growth figures, if positive, are coloured green; if negative they are coloured red. For consistency, this convention applies also to Cost Per Acquisition figures. Growth figures are calculated using the formula: (Difference between Most Recent Month & Earlier Month / Earlier Month) * 100. The formulae are applied to the underlying data and then rounded off; thus re-applying the formulae to the rounded off figures may produce very slightly different figures. Sales Growth This is the percentage difference (positive or negative) between the Total Revenue (£) for the selected months. Monthly monetary values are not shown. Cost Per Acquisition This indicates how much it costs in terms of marketing spend to acquire a customer, expressed as a percentage. For each month, the CPA% is calculated using the formula: Total Marketing Cost / Total Revenue (£) * 100. Conversion Rate This is defined as the percentage of visitors who become customers or, more precisely, the percentage of sessions that result in a sale. For each month, the Conversion Rate is calculated using the formula: Total Transactions / Total Sessions * 100. Note that sessions are used in this calculation and not visitors. Average Order Value This is defined as the average monetary value of all orders in a single month. For each month, the AOV is calculated using the formula: Total Revenue (£) / Number of Orders. Average Sale Price of Item This is defined as the average price that products are sold for within a particular market or across all markets. For each month, the Average Sale Price is calculated using the formula: Total Revenue (£) / Number of Units Sold. Traffic Channels The pie chart shows the percentage contribution made by individual traffic channels to overall sales. The figures are calculated using the formula: Revenue from Traffic Channel (£) / Total Revenue (£) * 100.




Copyright © 2018 IRP Commerce. Use of this website constitutes acceptance of the IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy
IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company five times: 2010, 2011, 2012, 2013 & 2014   Deloitte.