ECOMMERCE MARKET DATA
  • Mar 2018 Sales Growth: 40.85%
  • Mar 2018 Conversion: 1.52%
  • Mar 2018 AOV: £190.81
  • Mar 2018 Average Sale Price of Item: £41.44
  • Mar 2018 CPA: 7.50%
Time Frame:  v

1. Select a market:

2. Select a market segment:

Summary data for all markets and segments - March 2017 v March 2018

Measure Mar 2017 Mar 2018 Difference Growth
Sales Growth Withheld Withheld Withheld 40.85%
Average Order Value £114.31 £190.81 £76.50 66.93%
Cost Per Acquisition 8.39% 7.50% -0.90% -10.70%
Conversion Rate 1.55% 1.52% -0.04% -2.31%
Average Sale Price of Item £43.13 £41.44 £-1.69 -3.92%

Traffic Source Summary Data - March 2017 v March 2018

  Traffic Source March 2017 March 2018 Growth % Participating % CPA %
Google PPC Withheld Withheld 24.28% Withheld 8.86%
Facebook Paid Withheld Withheld 35.32% Withheld 10.25%
Affiliate Window Withheld Withheld 53.04% Withheld 6.96%
IRP Email Marketing Withheld Withheld 94.58% Withheld 0.00%
Bing & Yahoo PPC Withheld Withheld -15.83% Withheld 9.82%
Commission Junction Withheld Withheld 73.99% Withheld 19.00%
IRP Visitor Value Index:
£1.03
IRP Visitor Cost:
£0.07

Historical comparison data for all markets and segments - March 2017 v March 2018

Sales Growth - Historical

Total Sales (Dec 2017) Total Sales (Nov 2017) Total Sales (Oct 2017) Total Sales (Sep 2017) Total Sales (Aug 2017) Total Sales (Jul 2017) Total Sales (Jun 2017) Total Sales (May 2017) Total Sales (Apr 2017) Total Sales (Mar 2017) Total Sales (Feb 2017) Total Sales (Jan 2017) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Jan 2018) Total Sales (Dec 2017) Total Sales (Dec 2017) Total Sales (Nov 2017) Total Sales (Nov 2017) Total Sales (Oct 2017) Total Sales (Oct 2017) Total Sales (Sep 2017) Total Sales (Sep 2017) Total Sales (Aug 2017) Total Sales (Aug 2017) Total Sales (Jul 2017) Total Sales (Jul 2017) Total Sales (Jun 2017) Total Sales (Jun 2017) Total Sales (May 2017) Total Sales (May 2017) Total Sales (Apr 2017) Total Sales (Apr 2017) Total Sales (Mar 2017) Total Sales (Mar 2017) Total Sales (Feb 2017) Total Sales (Feb 2017) Total Sales (Mar 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Feb 2018)

Summary

Sales in all segments of all ecommerce markets increased by an average of 40.85% in March 2018 compared to March 2017.

Cost Per Acquisition (CPA) - Historical

Average CPA (Dec 2017)
7.15% Average CPA (Nov 2017)
6.96% Average CPA (Oct 2017)
9.27% Average CPA (Sep 2017)
9.02% Average CPA (Aug 2017)
8.12% Average CPA (Jul 2017)
8.47% Average CPA (Jun 2017)
8.52% Average CPA (May 2017)
8.51% Average CPA (Apr 2017)
8.38% Average CPA (Mar 2017)
8.39% Average CPA (Feb 2017)
8.45% Average CPA (Jan 2017)
9.14% Average CPA (Mar 2018)
7.50% Average CPA (Feb 2018)
8.78% Average CPA (Jan 2018)
8.04% Average CPA (Dec 2017)
7.15% Average CPA (Dec 2017)
7.15% Average CPA (Nov 2017)
6.96% Average CPA (Nov 2017)
6.96% Average CPA (Oct 2017)
9.27% Average CPA (Oct 2017)
9.27% Average CPA (Sep 2017)
9.02% Average CPA (Sep 2017)
9.02% Average CPA (Aug 2017)
8.12% Average CPA (Aug 2017)
8.12% Average CPA (Jul 2017)
8.47% Average CPA (Jul 2017)
8.47% Average CPA (Jun 2017)
8.52% Average CPA (Jun 2017)
8.52% Average CPA (May 2017)
8.51% Average CPA (May 2017)
8.51% Average CPA (Apr 2017)
8.38% Average CPA (Apr 2017)
8.38% Average CPA (Mar 2017)
8.39% Average CPA (Mar 2017)
8.39% Average CPA (Feb 2017)
8.45% Average CPA (Feb 2017)
8.45% Average CPA (Mar 2018)
7.50% Average CPA (Mar 2018)
7.50% Average CPA (Feb 2018)
8.78% Average CPA (Feb 2018)
8.78%

Summary

The average CPA in all segments of all ecommerce markets decreased by -10.70% to 7.50% in March 2018 compared to March 2017.

Conversion Rate - Historical

Average Conversion Rate (Dec 2017)
1.92% Average Conversion Rate (Nov 2017)
1.88% Average Conversion Rate (Oct 2017)
1.58% Average Conversion Rate (Sep 2017)
1.60% Average Conversion Rate (Aug 2017)
1.61% Average Conversion Rate (Jul 2017)
1.54% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (May 2017)
1.57% Average Conversion Rate (Apr 2017)
1.54% Average Conversion Rate (Mar 2017)
1.55% Average Conversion Rate (Feb 2017)
1.58% Average Conversion Rate (Jan 2017)
1.70% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Feb 2018)
1.48% Average Conversion Rate (Jan 2018)
1.55% Average Conversion Rate (Dec 2017)
1.92% Average Conversion Rate (Dec 2017)
1.92% Average Conversion Rate (Nov 2017)
1.88% Average Conversion Rate (Nov 2017)
1.88% Average Conversion Rate (Oct 2017)
1.58% Average Conversion Rate (Oct 2017)
1.58% Average Conversion Rate (Sep 2017)
1.60% Average Conversion Rate (Sep 2017)
1.60% Average Conversion Rate (Aug 2017)
1.61% Average Conversion Rate (Aug 2017)
1.61% Average Conversion Rate (Jul 2017)
1.54% Average Conversion Rate (Jul 2017)
1.54% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (May 2017)
1.57% Average Conversion Rate (May 2017)
1.57% Average Conversion Rate (Apr 2017)
1.54% Average Conversion Rate (Apr 2017)
1.54% Average Conversion Rate (Mar 2017)
1.55% Average Conversion Rate (Mar 2017)
1.55% Average Conversion Rate (Feb 2017)
1.58% Average Conversion Rate (Feb 2017)
1.58% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Feb 2018)
1.48% Average Conversion Rate (Feb 2018)
1.48%

Summary

The average conversion rate in all segments of all ecommerce markets decreased by -2.31% to 1.52% in March 2018 compared to March 2017.

Traffic Channels

Email Marketing
(6.2 %) Affiliate Marketing
(10.3 %) Paid Social Media Marketing
(12.4 %) Direct
(23.2 %) Paid Search Marketing
(47.9 %)

Summary

Paid Search Marketing was the best-performing Traffic Channel in terms of sales in March 2018. Email Marketing was the worst-performing Traffic Channel in terms of sales in March 2018.

Average Order Value - Historical

Average Order Value (Dec 2017)
£183.87 Average Order Value (Nov 2017)
£136.94 Average Order Value (Oct 2017)
£123.65 Average Order Value (Sep 2017)
£132.43 Average Order Value (Aug 2017)
£145.81 Average Order Value (Jul 2017)
£130.48 Average Order Value (Jun 2017)
£114.17 Average Order Value (May 2017)
£108.88 Average Order Value (Apr 2017)
£134.28 Average Order Value (Mar 2017)
£114.31 Average Order Value (Feb 2017)
£118.19 Average Order Value (Jan 2017)
£121.99 Average Order Value (Mar 2018)
£190.81 Average Order Value (Feb 2018)
£120.44 Average Order Value (Jan 2018)
£138.54 Average Order Value (Dec 2017)
£183.87 Average Order Value (Dec 2017)
£183.87 Average Order Value (Nov 2017)
£136.94 Average Order Value (Nov 2017)
£136.94 Average Order Value (Oct 2017)
£123.65 Average Order Value (Oct 2017)
£123.65 Average Order Value (Sep 2017)
£132.43 Average Order Value (Sep 2017)
£132.43 Average Order Value (Aug 2017)
£145.81 Average Order Value (Aug 2017)
£145.81 Average Order Value (Jul 2017)
£130.48 Average Order Value (Jul 2017)
£130.48 Average Order Value (Jun 2017)
£114.17 Average Order Value (Jun 2017)
£114.17 Average Order Value (May 2017)
£108.88 Average Order Value (May 2017)
£108.88 Average Order Value (Apr 2017)
£134.28 Average Order Value (Apr 2017)
£134.28 Average Order Value (Mar 2017)
£114.31 Average Order Value (Mar 2017)
£114.31 Average Order Value (Feb 2017)
£118.19 Average Order Value (Feb 2017)
£118.19 Average Order Value (Mar 2018)
£190.81 Average Order Value (Mar 2018)
£190.81 Average Order Value (Feb 2018)
£120.44 Average Order Value (Feb 2018)
£120.44

Summary

Average Order Values in all segments of all ecommerce markets increased by 66.93% in March 2018 compared to March 2017.

Average Sale Price of Item - Historical

Average Sale Price of Item (Dec 2017)
£43.03 Average Sale Price of Item (Nov 2017)
£43.24 Average Sale Price of Item (Oct 2017)
£43.66 Average Sale Price of Item (Sep 2017)
£44.94 Average Sale Price of Item (Aug 2017)
£43.78 Average Sale Price of Item (Jul 2017)
£41.75 Average Sale Price of Item (Jun 2017)
£43.30 Average Sale Price of Item (May 2017)
£44.46 Average Sale Price of Item (Apr 2017)
£41.97 Average Sale Price of Item (Mar 2017)
£43.13 Average Sale Price of Item (Feb 2017)
£39.76 Average Sale Price of Item (Jan 2017)
£41.97 Average Sale Price of Item (Mar 2018)
£41.44 Average Sale Price of Item (Feb 2018)
£42.62 Average Sale Price of Item (Jan 2018)
£42.87 Average Sale Price of Item (Dec 2017)
£43.03 Average Sale Price of Item (Dec 2017)
£43.03 Average Sale Price of Item (Nov 2017)
£43.24 Average Sale Price of Item (Nov 2017)
£43.24 Average Sale Price of Item (Oct 2017)
£43.66 Average Sale Price of Item (Oct 2017)
£43.66 Average Sale Price of Item (Sep 2017)
£44.94 Average Sale Price of Item (Sep 2017)
£44.94 Average Sale Price of Item (Aug 2017)
£43.78 Average Sale Price of Item (Aug 2017)
£43.78 Average Sale Price of Item (Jul 2017)
£41.75 Average Sale Price of Item (Jul 2017)
£41.75 Average Sale Price of Item (Jun 2017)
£43.30 Average Sale Price of Item (Jun 2017)
£43.30 Average Sale Price of Item (May 2017)
£44.46 Average Sale Price of Item (May 2017)
£44.46 Average Sale Price of Item (Apr 2017)
£41.97 Average Sale Price of Item (Apr 2017)
£41.97 Average Sale Price of Item (Mar 2017)
£43.13 Average Sale Price of Item (Mar 2017)
£43.13 Average Sale Price of Item (Feb 2017)
£39.76 Average Sale Price of Item (Feb 2017)
£39.76 Average Sale Price of Item (Mar 2018)
£41.44 Average Sale Price of Item (Mar 2018)
£41.44 Average Sale Price of Item (Feb 2018)
£42.62 Average Sale Price of Item (Feb 2018)
£42.62

Summary

Average Sale Price of Item sales in all segments of all ecommerce markets decreased by an average of -3.92% in March 2018 compared to March 2017.

Revenue by Location

International
(45.5 %) Domestic
(54.5 %)

Summary

Domestic was the best-performing Location in terms of sales in March 2018. International was the worst-performing Location in terms of sales in March 2018.

Revenue by Device

Tablet
(9.3 %) Mobile
(37.9 %) Desktop
(52.8 %)

Summary

Desktop was the best-performing Device in terms of sales in March 2018. Tablet was the worst-performing Device in terms of sales in March 2018.

Visitors

Visitor Total - Dec 2017
4,152,380 Visitor Total - Nov 2017
4,746,270 Visitor Total - Oct 2017
3,454,700 Visitor Total - Sep 2017
3,417,314 Visitor Total - Aug 2017
3,518,781 Visitor Total - Jul 2017
3,773,931 Visitor Total - Jun 2017
3,114,663 Visitor Total - May 2017
2,949,411 Visitor Total - Apr 2017
2,857,424 Visitor Total - Mar 2017
3,074,698 Visitor Total - Feb 2017
2,791,302 Visitor Total - Jan 2017
2,927,839 Visitor Total - Mar 2018
4,189,593 Visitor Total - Feb 2018
3,566,657 Visitor Total - Jan 2018
3,784,216 Visitor Total - Dec 2017
4,152,380 Visitor Total - Dec 2017
4,152,380 Visitor Total - Nov 2017
4,746,270 Visitor Total - Nov 2017
4,746,270 Visitor Total - Oct 2017
3,454,700 Visitor Total - Oct 2017
3,454,700 Visitor Total - Sep 2017
3,417,314 Visitor Total - Sep 2017
3,417,314 Visitor Total - Aug 2017
3,518,781 Visitor Total - Aug 2017
3,518,781 Visitor Total - Jul 2017
3,773,931 Visitor Total - Jul 2017
3,773,931 Visitor Total - Jun 2017
3,114,663 Visitor Total - Jun 2017
3,114,663 Visitor Total - May 2017
2,949,411 Visitor Total - May 2017
2,949,411 Visitor Total - Apr 2017
2,857,424 Visitor Total - Apr 2017
2,857,424 Visitor Total - Mar 2017
3,074,698 Visitor Total - Mar 2017
3,074,698 Visitor Total - Feb 2017
2,791,302 Visitor Total - Feb 2017
2,791,302 Visitor Total - Mar 2018
4,189,593 Visitor Total - Mar 2018
4,189,593 Visitor Total - Feb 2018
3,566,657 Visitor Total - Feb 2018
3,566,657

Summary

Visitors in all segments of all ecommerce markets increased by an average of 36.26% in March 2018 compared to March 2017.

Bounce

Average Bounce (Dec 2017) Average Bounce (Nov 2017) Average Bounce (Oct 2017) Average Bounce (Sep 2017) Average Bounce (Aug 2017) Average Bounce (Jul 2017) Average Bounce (Jun 2017) Average Bounce (May 2017) Average Bounce (Apr 2017) Average Bounce (Mar 2017) Average Bounce (Feb 2017) Average Bounce (Jan 2017) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Jan 2018) Average Bounce (Dec 2017) Average Bounce (Dec 2017) Average Bounce (Nov 2017) Average Bounce (Nov 2017) Average Bounce (Oct 2017) Average Bounce (Oct 2017) Average Bounce (Sep 2017) Average Bounce (Sep 2017) Average Bounce (Aug 2017) Average Bounce (Aug 2017) Average Bounce (Jul 2017) Average Bounce (Jul 2017) Average Bounce (Jun 2017) Average Bounce (Jun 2017) Average Bounce (May 2017) Average Bounce (May 2017) Average Bounce (Apr 2017) Average Bounce (Apr 2017) Average Bounce (Mar 2017) Average Bounce (Mar 2017) Average Bounce (Feb 2017) Average Bounce (Feb 2017) Average Bounce (Mar 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Feb 2018)

Summary

The bounce rate in all segments of all ecommerce markets decreased by -0.56% to 54.68% in March 2018 compared to March 2017.

Markets Risers & Fallers - March 2017 v March 2018

Sales

RankNameMar 2017Mar 2018DifferenceGrowth
1Health and WellbeingWithheldWithheldWithheld176.17%
2Food & DrinkWithheldWithheldWithheld101.00%
3Baby & ChildWithheldWithheldWithheld66.48%
4Kitchen & Home AppliancesWithheldWithheldWithheld33.77%
5Pet CareWithheldWithheldWithheld24.77%
6Arts and CraftsWithheldWithheldWithheld16.69%
7Sports and RecreationWithheldWithheldWithheld14.63%
8Electrical & Commercial EquipmentWithheldWithheldWithheld12.83%
9Cars and MotorcyclingWithheldWithheldWithheld8.78%
10Fashion Clothing & AccessoriesWithheldWithheldWithheld6.04%
11Home Accessories and GiftwareWithheldWithheldWithheldN/A
12Agricultural SuppliesWithheldWithheldWithheld-14.85%

Cost Per Acquisition (CPA)

RankNameMar 2017Mar 2018DifferenceGrowth
1Arts and Crafts1.76%2.29%0.53%29.96%
2Electrical & Commercial Equipment6.93%7.63%0.70%10.13%
3Agricultural Supplies6.24%6.48%0.25%3.98%
4Baby & Child7.49%7.56%0.07%0.95%
5Pet Care6.41%6.44%0.03%0.48%
6Cars and Motorcycling5.21%5.22%0.01%0.24%
7Home Accessories and GiftwareN/A5.97%5.97%N/A
8Health and Wellbeing7.38%7.22%-0.16%-2.18%
9Food & Drink6.04%5.27%-0.77%-12.75%
10Sports and Recreation6.87%5.22%-1.65%-24.08%
11Fashion Clothing & Accessories10.61%7.90%-2.71%-25.52%
12Kitchen & Home Appliances8.90%5.76%-3.14%-35.27%

Conversion Rate

RankNameMar 2017Mar 2018DifferenceGrowth
1Baby & Child0.49%0.70%0.20%41.41%
2Fashion Clothing & Accessories1.17%1.37%0.20%17.16%
3Pet Care2.02%2.26%0.24%12.03%
4Arts and Crafts3.20%3.56%0.36%11.35%
5Health and Wellbeing1.92%2.05%0.13%6.80%
6Kitchen & Home Appliances2.03%2.10%0.07%3.30%
7Home Accessories and GiftwareN/A1.06%1.06%N/A
8Agricultural Supplies0.67%0.66%-0.02%-2.54%
9Food & Drink1.08%0.96%-0.12%-11.29%
10Sports and Recreation1.40%1.21%-0.18%-13.00%
11Cars and Motorcycling1.10%0.94%-0.16%-14.56%
12Electrical & Commercial Equipment2.91%2.47%-0.44%-15.20%

Average Order Value (AOV)

RankNameMar 2017Mar 2018DifferenceGrowth
1Sports and Recreation£137.61£330.24192.62%139.98%
2Health and Wellbeing£40.37£45.525.15%12.75%
3Pet Care£68.60£74.916.31%9.20%
4Cars and Motorcycling£119.80£128.118.31%6.94%
5Kitchen & Home Appliances£44.29£47.343.06%6.90%
6Food & Drink£110.02£116.106.08%5.53%
7Arts and Crafts£72.98£75.472.49%3.41%
8Home Accessories and GiftwareN/A£80.2680.26%N/A
9Electrical & Commercial Equipment£61.35£60.91-0.44%-0.71%
10Baby & Child£199.90£194.89-5.01%-2.51%
11Agricultural Supplies£74.82£72.50-2.32%-3.10%
12Fashion Clothing & Accessories£162.76£129.17-33.58%-20.63%

Segments Risers & Fallers - March 2017 v March 2018

Sales

RankNameMar 2017Mar 2018DifferenceGrowth
1Home Security ItemsWithheldWithheldWithheld351.95%
2Hair & Beauty ProductsWithheldWithheldWithheld230.07%
3Pet SuppliesWithheldWithheldWithheld142.63%
4Wine and Spirit MerchantsWithheldWithheldWithheld101.00%
5FishingWithheldWithheldWithheld69.19%
6Baby Pram & Nursery SuppliesWithheldWithheldWithheld66.48%
7Racking, Cabling & LightingWithheldWithheldWithheld45.84%
8Men's & Women's ClothingWithheldWithheldWithheld42.03%
9Mountain & OutdoorWithheldWithheldWithheld36.61%
10CyclingWithheldWithheldWithheld33.66%
11GolfWithheldWithheldWithheld29.55%
12HockeyWithheldWithheldWithheld28.63%
13Coffee Machine SuppliesWithheldWithheldWithheld20.07%
14Dog & Pet GroomingWithheldWithheldWithheld19.92%
15Pottery & Art SuppliesWithheldWithheldWithheld16.69%
16CampingWithheldWithheldWithheld11.26%
17Motorcycle SuppliesWithheldWithheldWithheld8.78%
18Physio SuppliesWithheldWithheldWithheld4.52%
19FootwearWithheldWithheldWithheldN/A
20Pottery, Crystal, Ceramic & Porcelain GoodsWithheldWithheldWithheldN/A
21Health ProductsWithheldWithheldWithheld-1.11%
22JewelleryWithheldWithheldWithheld-1.94%
23Gaelic SportsWithheldWithheldWithheld-12.19%
24Farm & Tractor PartsWithheldWithheldWithheld-14.85%
25RugbyWithheldWithheldWithheld-17.23%
26Sporting GoodsWithheldWithheldWithheld-18.58%
27Sailing & Marine ChandleryWithheldWithheldWithheld-19.01%
28Electrical & Security SuppliesWithheldWithheldWithheld-29.06%

Cost Per Acquisition (CPA)

RankNameMar 2017Mar 2018DifferenceGrowth
1Racking, Cabling & Lighting2.99%7.51%4.52%151.42%
2Sporting Goods12.00%17.17%5.17%43.08%
3Home Security Items12.05%15.75%3.69%30.65%
4Pottery & Art Supplies1.76%2.29%0.53%29.96%
5Hair & Beauty Products5.99%6.90%0.91%15.20%
6Mountain & Outdoor8.55%9.81%1.27%14.82%
7Gaelic Sports8.48%9.49%1.02%11.98%
8Camping3.90%4.11%0.21%5.30%
9Farm & Tractor Parts6.24%6.48%0.25%3.98%
10Baby Pram & Nursery Supplies7.49%7.56%0.07%0.95%
11Motorcycle Supplies5.21%5.22%0.01%0.24%
12FootwearN/A10.95%10.95%N/A
13Pottery, Crystal, Ceramic & Porcelain GoodsN/A5.97%5.97%N/A
14Dog & Pet Grooming5.57%5.38%-0.19%-3.42%
15Physio Supplies12.23%11.71%-0.52%-4.25%
16Sailing & Marine Chandlery4.51%4.03%-0.47%-10.46%
17Rugby21.28%18.70%-2.58%-12.10%
18Wine and Spirit Merchants6.04%5.27%-0.77%-12.75%
19Men's & Women's Clothing7.55%6.23%-1.32%-17.44%
20Jewellery10.97%8.08%-2.90%-26.42%
21Pet Supplies26.73%19.14%-7.58%-28.38%
22Golf5.75%4.08%-1.66%-28.92%
23Hockey6.65%4.49%-2.16%-32.44%
24Electrical & Security Supplies11.94%7.95%-3.98%-33.38%
25Health Products10.12%4.91%-5.21%-51.50%
26Coffee Machine Supplies8.77%4.14%-4.62%-52.73%
27Cycling6.73%3.17%-3.57%-52.97%
28Fishing17.76%2.31%-15.45%-86.99%

Conversion Rate

RankNameMar 2017Mar 2018DifferenceGrowth
1Men's & Women's Clothing0.77%1.12%0.35%45.99%
2Baby Pram & Nursery Supplies0.49%0.70%0.20%41.41%
3Home Security Items1.05%1.48%0.42%40.08%
4Rugby0.80%1.06%0.26%32.76%
5Fishing0.54%0.69%0.15%27.56%
6Jewellery1.96%2.42%0.46%23.26%
7Hair & Beauty Products1.71%2.07%0.36%21.31%
8Camping0.54%0.66%0.12%21.27%
9Dog & Pet Grooming2.56%2.98%0.43%16.67%
10Golf0.56%0.65%0.09%15.85%
11Pottery & Art Supplies3.20%3.56%0.36%11.35%
12Mountain & Outdoor1.44%1.61%0.16%11.30%
13Racking, Cabling & Lighting2.28%2.42%0.14%5.94%
14Health Products2.16%2.27%0.11%5.10%
15Gaelic Sports1.79%1.87%0.08%4.69%
16Pet Supplies1.48%1.54%0.06%4.00%
17Sailing & Marine Chandlery1.47%1.51%0.04%2.50%
18FootwearN/A0.80%0.80%N/A
19Pottery, Crystal, Ceramic & Porcelain GoodsN/A1.06%1.06%N/A
20Farm & Tractor Parts0.67%0.66%-0.02%-2.54%
21Coffee Machine Supplies3.00%2.72%-0.29%-9.61%
22Hockey1.51%1.35%-0.16%-10.51%
23Wine and Spirit Merchants1.08%0.96%-0.12%-11.29%
24Motorcycle Supplies1.10%0.94%-0.16%-14.56%
25Physio Supplies2.11%1.75%-0.36%-16.92%
26Sporting Goods1.49%1.12%-0.36%-24.52%
27Electrical & Security Supplies3.54%2.52%-1.02%-28.85%
28Cycling1.92%1.13%-0.78%-40.87%

Average Order Value (AOV)

RankNameMar 2017Mar 2018DifferenceGrowth
1Cycling£296.49£1144.77848.28%286.11%
2Golf£135.58£172.9737.39%27.58%
3Pet Supplies£42.42£49.887.46%17.59%
4Health Products£35.24£40.345.10%14.47%
5Hair & Beauty Products£39.55£45.155.60%14.16%
6Home Security Items£44.90£50.745.84%13.01%
7Physio Supplies£47.16£52.215.05%10.71%
8Motorcycle Supplies£119.80£128.118.31%6.94%
9Wine and Spirit Merchants£110.02£116.106.08%5.53%
10Dog & Pet Grooming£94.77£99.935.16%5.44%
11Racking, Cabling & Lighting£80.87£85.114.24%5.24%
12Pottery & Art Supplies£72.98£75.472.49%3.41%
13Mountain & Outdoor£73.23£75.111.88%2.57%
14Rugby£49.98£51.131.15%2.30%
15Coffee Machine Supplies£43.67£43.940.27%0.62%
16FootwearN/A£130.25130.25%N/A
17Pottery, Crystal, Ceramic & Porcelain GoodsN/A£80.2680.26%N/A
18Baby Pram & Nursery Supplies£199.90£194.89-5.01%-2.51%
19Farm & Tractor Parts£74.82£72.50-2.32%-3.10%
20Jewellery£49.35£47.33-2.02%-4.09%
21Gaelic Sports£50.21£47.89-2.32%-4.62%
22Sailing & Marine Chandlery£79.41£74.46-4.95%-6.23%
23Electrical & Security Supplies£41.82£36.71-5.11%-12.22%
24Camping£243.74£209.30-34.44%-14.13%
25Sporting Goods£66.98£56.88-10.10%-15.08%
26Hockey£71.11£58.54-12.58%-17.68%
27Men's & Women's Clothing£219.46£169.56-49.91%-22.74%
28Fishing£92.50£23.71-68.79%-74.37%

IRP Definitions & Calculations

All figures shown include VAT (Tax). Growth figures, if positive, are coloured green; if negative they are coloured red. For consistency, this convention applies also to Cost Per Acquisition figures. Growth figures are calculated using the formula: (Difference between Most Recent Month & Earlier Month / Earlier Month) * 100. The formulae are applied to the underlying data and then rounded off; thus re-applying the formulae to the rounded off figures may produce very slightly different figures. Sales Growth This is the percentage difference (positive or negative) between the Total Revenue (£) for the selected months. Monthly monetary values are not shown. Cost Per Acquisition This indicates how much it costs in terms of marketing spend to acquire a customer, expressed as a percentage. For each month, the CPA% is calculated using the formula: Total Marketing Cost / Total Revenue (£) * 100. Conversion Rate This is defined as the percentage of visitors who become customers or, more precisely, the percentage of sessions that result in a sale. For each month, the Conversion Rate is calculated using the formula: Total Transactions / Total Sessions * 100. Note that sessions are used in this calculation and not visitors. Average Order Value This is defined as the average monetary value of all orders in a single month. For each month, the AOV is calculated using the formula: Total Revenue (£) / Number of Orders. Average Sale Price of Item This is defined as the average price that products are sold for within a particular market or across all markets. For each month, the Average Sale Price is calculated using the formula: Total Revenue (£) / Number of Units Sold. Traffic Channels The pie chart shows the percentage contribution made by individual traffic channels to overall sales. The figures are calculated using the formula: Revenue from Traffic Channel (£) / Total Revenue (£) * 100.




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