PIONEERING A NEW ERA OF INTELLIGENT QUANTITATIVE ECOMMERCE - THAT WORKS FOR YOU
ECOMMERCE MARKET DATA
  • Sep 2018 Sales Growth: 24.34%
  • Sep 2018 Conversion: 1.52%
  • Sep 2018 AOV: £85.31
  • Sep 2018 Average Sale Price of Item: £42.65
  • Sep 2018 CPA: 8.55%
Time Frame:  v

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2. Select a market segment:

Summary data for all markets and segments - September 2017 v September 2018

Measure Sep 2017 Sep 2018 Difference Growth
Sales Growth Withheld Withheld Withheld 24.34%
Average Order Value £135.70 £85.31 £-50.39 -37.14%
Cost Per Acquisition 8.78% 8.55% -0.23% -2.58%
Conversion Rate 1.60% 1.52% -0.08% -5.11%
Average Sale Price of Item £44.21 £42.65 £-1.56 -3.54%

Traffic Source Summary Data - September 2017 v September 2018

  Traffic Source September 2017 September 2018 Growth % Participating % CPA %
Google PPC Withheld Withheld 6.48% Withheld 9.92%
Facebook Paid Withheld Withheld 7.01% Withheld 13.51%
IRP Email Marketing Withheld Withheld 139.73% Withheld 0.01%
AWIN Withheld Withheld 6.42% Withheld 5.48%
Bing & Yahoo PPC Withheld Withheld 26.49% Withheld 9.18%
3rd Party Email System Withheld Withheld -22.60% Withheld 17.01%
IRP Visitor Value Index:
£0.94
IRP Visitor Cost:
£0.07

Historical comparison data for all markets and segments - September 2017 v September 2018

Sales Growth - Historical

Total Sales (Dec 2017) Total Sales (Nov 2017) Total Sales (Oct 2017) Total Sales (Sep 2017) Total Sales (Aug 2017) Total Sales (Jul 2017) Total Sales (Jun 2017) Total Sales (May 2017) Total Sales (Apr 2017) Total Sales (Mar 2017) Total Sales (Feb 2017) Total Sales (Jan 2017) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Jan 2018) Total Sales (Dec 2017) Total Sales (Dec 2017) Total Sales (Nov 2017) Total Sales (Nov 2017) Total Sales (Oct 2017) Total Sales (Oct 2017) Total Sales (Sep 2017) Total Sales (Sep 2017) Total Sales (Aug 2017) Total Sales (Aug 2017) Total Sales (Jul 2017) Total Sales (Jul 2017) Total Sales (Jun 2017) Total Sales (Jun 2017) Total Sales (May 2017) Total Sales (May 2017) Total Sales (Apr 2017) Total Sales (Apr 2017) Total Sales (Mar 2017) Total Sales (Mar 2017) Total Sales (Feb 2017) Total Sales (Feb 2017) Total Sales (Sep 2018) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Feb 2018)

Summary

Sales in all segments of all ecommerce markets increased by an average of 24.34% in September 2018 compared to September 2017.

Cost Per Acquisition (CPA) - Historical

Average CPA (Dec 2017)
6.89% Average CPA (Nov 2017)
6.66% Average CPA (Oct 2017)
8.97% Average CPA (Sep 2017)
8.78% Average CPA (Aug 2017)
7.83% Average CPA (Jul 2017)
8.07% Average CPA (Jun 2017)
8.16% Average CPA (May 2017)
8.21% Average CPA (Apr 2017)
7.94% Average CPA (Mar 2017)
8.21% Average CPA (Feb 2017)
8.21% Average CPA (Jan 2017)
8.86% Average CPA (Sep 2018)
8.55% Average CPA (Aug 2018)
7.25% Average CPA (Jul 2018)
8.87% Average CPA (Jun 2018)
8.80% Average CPA (May 2018)
7.77% Average CPA (Apr 2018)
7.18% Average CPA (Mar 2018)
7.23% Average CPA (Feb 2018)
8.54% Average CPA (Jan 2018)
7.69% Average CPA (Dec 2017)
6.89% Average CPA (Dec 2017)
6.89% Average CPA (Nov 2017)
6.66% Average CPA (Nov 2017)
6.66% Average CPA (Oct 2017)
8.97% Average CPA (Oct 2017)
8.97% Average CPA (Sep 2017)
8.78% Average CPA (Sep 2017)
8.78% Average CPA (Aug 2017)
7.83% Average CPA (Aug 2017)
7.83% Average CPA (Jul 2017)
8.07% Average CPA (Jul 2017)
8.07% Average CPA (Jun 2017)
8.16% Average CPA (Jun 2017)
8.16% Average CPA (May 2017)
8.21% Average CPA (May 2017)
8.21% Average CPA (Apr 2017)
7.94% Average CPA (Apr 2017)
7.94% Average CPA (Mar 2017)
8.21% Average CPA (Mar 2017)
8.21% Average CPA (Feb 2017)
8.21% Average CPA (Feb 2017)
8.21% Average CPA (Sep 2018)
8.55% Average CPA (Sep 2018)
8.55% Average CPA (Aug 2018)
7.25% Average CPA (Aug 2018)
7.25% Average CPA (Jul 2018)
8.87% Average CPA (Jul 2018)
8.87% Average CPA (Jun 2018)
8.80% Average CPA (Jun 2018)
8.80% Average CPA (May 2018)
7.77% Average CPA (May 2018)
7.77% Average CPA (Apr 2018)
7.18% Average CPA (Apr 2018)
7.18% Average CPA (Mar 2018)
7.23% Average CPA (Mar 2018)
7.23% Average CPA (Feb 2018)
8.54% Average CPA (Feb 2018)
8.54%

Summary

The average CPA in all segments of all ecommerce markets decreased by -2.58% to 8.55% in September 2018 compared to September 2017.

Conversion Rate - Historical

Average Conversion Rate (Dec 2017)
1.88% Average Conversion Rate (Nov 2017)
1.82% Average Conversion Rate (Oct 2017)
1.58% Average Conversion Rate (Sep 2017)
1.60% Average Conversion Rate (Aug 2017)
1.62% Average Conversion Rate (Jul 2017)
1.55% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (May 2017)
1.57% Average Conversion Rate (Apr 2017)
1.56% Average Conversion Rate (Mar 2017)
1.56% Average Conversion Rate (Feb 2017)
1.59% Average Conversion Rate (Jan 2017)
1.70% Average Conversion Rate (Sep 2018)
1.52% Average Conversion Rate (Aug 2018)
1.56% Average Conversion Rate (Jul 2018)
1.51% Average Conversion Rate (Jun 2018)
1.47% Average Conversion Rate (May 2018)
1.47% Average Conversion Rate (Apr 2018)
1.46% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Feb 2018)
1.47% Average Conversion Rate (Jan 2018)
1.54% Average Conversion Rate (Dec 2017)
1.88% Average Conversion Rate (Dec 2017)
1.88% Average Conversion Rate (Nov 2017)
1.82% Average Conversion Rate (Nov 2017)
1.82% Average Conversion Rate (Oct 2017)
1.58% Average Conversion Rate (Oct 2017)
1.58% Average Conversion Rate (Sep 2017)
1.60% Average Conversion Rate (Sep 2017)
1.60% Average Conversion Rate (Aug 2017)
1.62% Average Conversion Rate (Aug 2017)
1.62% Average Conversion Rate (Jul 2017)
1.55% Average Conversion Rate (Jul 2017)
1.55% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (Jun 2017)
1.59% Average Conversion Rate (May 2017)
1.57% Average Conversion Rate (May 2017)
1.57% Average Conversion Rate (Apr 2017)
1.56% Average Conversion Rate (Apr 2017)
1.56% Average Conversion Rate (Mar 2017)
1.56% Average Conversion Rate (Mar 2017)
1.56% Average Conversion Rate (Feb 2017)
1.59% Average Conversion Rate (Feb 2017)
1.59% Average Conversion Rate (Sep 2018)
1.52% Average Conversion Rate (Sep 2018)
1.52% Average Conversion Rate (Aug 2018)
1.56% Average Conversion Rate (Aug 2018)
1.56% Average Conversion Rate (Jul 2018)
1.51% Average Conversion Rate (Jul 2018)
1.51% Average Conversion Rate (Jun 2018)
1.47% Average Conversion Rate (Jun 2018)
1.47% Average Conversion Rate (May 2018)
1.47% Average Conversion Rate (May 2018)
1.47% Average Conversion Rate (Apr 2018)
1.46% Average Conversion Rate (Apr 2018)
1.46% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Mar 2018)
1.52% Average Conversion Rate (Feb 2018)
1.47% Average Conversion Rate (Feb 2018)
1.47%

Summary

The average conversion rate in all segments of all ecommerce markets decreased by -5.11% to 1.52% in September 2018 compared to September 2017.

Traffic Channels

Affiliate Marketing
(9.2 %) Email Marketing
(12.4 %) Paid Social Media Marketing
(13.9 %) Direct
(16.8 %) Paid Search Marketing
(47.6 %)

Summary

Paid Search Marketing was the best-performing Traffic Channel in terms of sales in September 2018. Affiliate Marketing was the worst-performing Traffic Channel in terms of sales in September 2018.

Average Order Value - Historical

Average Order Value (Dec 2017)
£189.94 Average Order Value (Nov 2017)
£140.19 Average Order Value (Oct 2017)
£126.19 Average Order Value (Sep 2017)
£135.70 Average Order Value (Aug 2017)
£150.33 Average Order Value (Jul 2017)
£134.67 Average Order Value (Jun 2017)
£117.46 Average Order Value (May 2017)
£111.75 Average Order Value (Apr 2017)
£138.65 Average Order Value (Mar 2017)
£116.70 Average Order Value (Feb 2017)
£120.49 Average Order Value (Jan 2017)
£124.50 Average Order Value (Sep 2018)
£85.31 Average Order Value (Aug 2018)
£88.92 Average Order Value (Jul 2018)
£88.85 Average Order Value (Jun 2018)
£85.28 Average Order Value (May 2018)
£88.54 Average Order Value (Apr 2018)
£120.89 Average Order Value (Mar 2018)
£197.26 Average Order Value (Feb 2018)
£123.37 Average Order Value (Jan 2018)
£142.26 Average Order Value (Dec 2017)
£189.94 Average Order Value (Dec 2017)
£189.94 Average Order Value (Nov 2017)
£140.19 Average Order Value (Nov 2017)
£140.19 Average Order Value (Oct 2017)
£126.19 Average Order Value (Oct 2017)
£126.19 Average Order Value (Sep 2017)
£135.70 Average Order Value (Sep 2017)
£135.70 Average Order Value (Aug 2017)
£150.33 Average Order Value (Aug 2017)
£150.33 Average Order Value (Jul 2017)
£134.67 Average Order Value (Jul 2017)
£134.67 Average Order Value (Jun 2017)
£117.46 Average Order Value (Jun 2017)
£117.46 Average Order Value (May 2017)
£111.75 Average Order Value (May 2017)
£111.75 Average Order Value (Apr 2017)
£138.65 Average Order Value (Apr 2017)
£138.65 Average Order Value (Mar 2017)
£116.70 Average Order Value (Mar 2017)
£116.70 Average Order Value (Feb 2017)
£120.49 Average Order Value (Feb 2017)
£120.49 Average Order Value (Sep 2018)
£85.31 Average Order Value (Sep 2018)
£85.31 Average Order Value (Aug 2018)
£88.92 Average Order Value (Aug 2018)
£88.92 Average Order Value (Jul 2018)
£88.85 Average Order Value (Jul 2018)
£88.85 Average Order Value (Jun 2018)
£85.28 Average Order Value (Jun 2018)
£85.28 Average Order Value (May 2018)
£88.54 Average Order Value (May 2018)
£88.54 Average Order Value (Apr 2018)
£120.89 Average Order Value (Apr 2018)
£120.89 Average Order Value (Mar 2018)
£197.26 Average Order Value (Mar 2018)
£197.26 Average Order Value (Feb 2018)
£123.37 Average Order Value (Feb 2018)
£123.37

Summary

Average Order Values in all segments of all ecommerce markets decreased by -37.14% in September 2018 compared to September 2017.

Average Sale Price of Item - Historical

Average Sale Price of Item (Dec 2017)
£42.27 Average Sale Price of Item (Nov 2017)
£42.28 Average Sale Price of Item (Oct 2017)
£42.80 Average Sale Price of Item (Sep 2017)
£44.21 Average Sale Price of Item (Aug 2017)
£43.81 Average Sale Price of Item (Jul 2017)
£42.01 Average Sale Price of Item (Jun 2017)
£43.71 Average Sale Price of Item (May 2017)
£44.83 Average Sale Price of Item (Apr 2017)
£42.28 Average Sale Price of Item (Mar 2017)
£42.64 Average Sale Price of Item (Feb 2017)
£38.78 Average Sale Price of Item (Jan 2017)
£40.53 Average Sale Price of Item (Sep 2018)
£42.65 Average Sale Price of Item (Aug 2018)
£41.72 Average Sale Price of Item (Jul 2018)
£40.85 Average Sale Price of Item (Jun 2018)
£40.73 Average Sale Price of Item (May 2018)
£41.47 Average Sale Price of Item (Apr 2018)
£41.61 Average Sale Price of Item (Mar 2018)
£41.35 Average Sale Price of Item (Feb 2018)
£42.32 Average Sale Price of Item (Jan 2018)
£42.24 Average Sale Price of Item (Dec 2017)
£42.27 Average Sale Price of Item (Dec 2017)
£42.27 Average Sale Price of Item (Nov 2017)
£42.28 Average Sale Price of Item (Nov 2017)
£42.28 Average Sale Price of Item (Oct 2017)
£42.80 Average Sale Price of Item (Oct 2017)
£42.80 Average Sale Price of Item (Sep 2017)
£44.21 Average Sale Price of Item (Sep 2017)
£44.21 Average Sale Price of Item (Aug 2017)
£43.81 Average Sale Price of Item (Aug 2017)
£43.81 Average Sale Price of Item (Jul 2017)
£42.01 Average Sale Price of Item (Jul 2017)
£42.01 Average Sale Price of Item (Jun 2017)
£43.71 Average Sale Price of Item (Jun 2017)
£43.71 Average Sale Price of Item (May 2017)
£44.83 Average Sale Price of Item (May 2017)
£44.83 Average Sale Price of Item (Apr 2017)
£42.28 Average Sale Price of Item (Apr 2017)
£42.28 Average Sale Price of Item (Mar 2017)
£42.64 Average Sale Price of Item (Mar 2017)
£42.64 Average Sale Price of Item (Feb 2017)
£38.78 Average Sale Price of Item (Feb 2017)
£38.78 Average Sale Price of Item (Sep 2018)
£42.65 Average Sale Price of Item (Sep 2018)
£42.65 Average Sale Price of Item (Aug 2018)
£41.72 Average Sale Price of Item (Aug 2018)
£41.72 Average Sale Price of Item (Jul 2018)
£40.85 Average Sale Price of Item (Jul 2018)
£40.85 Average Sale Price of Item (Jun 2018)
£40.73 Average Sale Price of Item (Jun 2018)
£40.73 Average Sale Price of Item (May 2018)
£41.47 Average Sale Price of Item (May 2018)
£41.47 Average Sale Price of Item (Apr 2018)
£41.61 Average Sale Price of Item (Apr 2018)
£41.61 Average Sale Price of Item (Mar 2018)
£41.35 Average Sale Price of Item (Mar 2018)
£41.35 Average Sale Price of Item (Feb 2018)
£42.32 Average Sale Price of Item (Feb 2018)
£42.32

Summary

Average Sale Price of Item sales in all segments of all ecommerce markets decreased by an average of -3.54% in September 2018 compared to September 2017.

Revenue by Location

International
(45.7 %) Domestic
(54.3 %)

Summary

Domestic was the best-performing Location in terms of sales in September 2018. International was the worst-performing Location in terms of sales in September 2018.

Revenue by Device

Tablet
(8.5 %) Mobile
(41.4 %) Desktop
(50.1 %)

Summary

Desktop was the best-performing Device in terms of sales in September 2018. Tablet was the worst-performing Device in terms of sales in September 2018.

Visitors

Visitor Total - Dec 2017
4,032,899 Visitor Total - Nov 2017
4,630,311 Visitor Total - Oct 2017
3,377,822 Visitor Total - Sep 2017
3,353,190 Visitor Total - Aug 2017
3,469,167 Visitor Total - Jul 2017
3,729,240 Visitor Total - Jun 2017
3,075,131 Visitor Total - May 2017
2,906,985 Visitor Total - Apr 2017
2,812,985 Visitor Total - Mar 2017
3,027,897 Visitor Total - Feb 2017
2,739,415 Visitor Total - Jan 2017
2,850,927 Visitor Total - Sep 2018
4,740,555 Visitor Total - Aug 2018
5,060,795 Visitor Total - Jul 2018
4,564,016 Visitor Total - Jun 2018
4,365,765 Visitor Total - May 2018
4,538,731 Visitor Total - Apr 2018
4,288,394 Visitor Total - Mar 2018
4,125,675 Visitor Total - Feb 2018
3,508,508 Visitor Total - Jan 2018
3,709,046 Visitor Total - Dec 2017
4,032,899 Visitor Total - Dec 2017
4,032,899 Visitor Total - Nov 2017
4,630,311 Visitor Total - Nov 2017
4,630,311 Visitor Total - Oct 2017
3,377,822 Visitor Total - Oct 2017
3,377,822 Visitor Total - Sep 2017
3,353,190 Visitor Total - Sep 2017
3,353,190 Visitor Total - Aug 2017
3,469,167 Visitor Total - Aug 2017
3,469,167 Visitor Total - Jul 2017
3,729,240 Visitor Total - Jul 2017
3,729,240 Visitor Total - Jun 2017
3,075,131 Visitor Total - Jun 2017
3,075,131 Visitor Total - May 2017
2,906,985 Visitor Total - May 2017
2,906,985 Visitor Total - Apr 2017
2,812,985 Visitor Total - Apr 2017
2,812,985 Visitor Total - Mar 2017
3,027,897 Visitor Total - Mar 2017
3,027,897 Visitor Total - Feb 2017
2,739,415 Visitor Total - Feb 2017
2,739,415 Visitor Total - Sep 2018
4,740,555 Visitor Total - Sep 2018
4,740,555 Visitor Total - Aug 2018
5,060,795 Visitor Total - Aug 2018
5,060,795 Visitor Total - Jul 2018
4,564,016 Visitor Total - Jul 2018
4,564,016 Visitor Total - Jun 2018
4,365,765 Visitor Total - Jun 2018
4,365,765 Visitor Total - May 2018
4,538,731 Visitor Total - May 2018
4,538,731 Visitor Total - Apr 2018
4,288,394 Visitor Total - Apr 2018
4,288,394 Visitor Total - Mar 2018
4,125,675 Visitor Total - Mar 2018
4,125,675 Visitor Total - Feb 2018
3,508,508 Visitor Total - Feb 2018
3,508,508

Summary

Visitors in all segments of all ecommerce markets increased by an average of 41.37% in September 2018 compared to September 2017.

Bounce

Average Bounce (Dec 2017) Average Bounce (Nov 2017) Average Bounce (Oct 2017) Average Bounce (Sep 2017) Average Bounce (Aug 2017) Average Bounce (Jul 2017) Average Bounce (Jun 2017) Average Bounce (May 2017) Average Bounce (Apr 2017) Average Bounce (Mar 2017) Average Bounce (Feb 2017) Average Bounce (Jan 2017) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Jan 2018) Average Bounce (Dec 2017) Average Bounce (Dec 2017) Average Bounce (Nov 2017) Average Bounce (Nov 2017) Average Bounce (Oct 2017) Average Bounce (Oct 2017) Average Bounce (Sep 2017) Average Bounce (Sep 2017) Average Bounce (Aug 2017) Average Bounce (Aug 2017) Average Bounce (Jul 2017) Average Bounce (Jul 2017) Average Bounce (Jun 2017) Average Bounce (Jun 2017) Average Bounce (May 2017) Average Bounce (May 2017) Average Bounce (Apr 2017) Average Bounce (Apr 2017) Average Bounce (Mar 2017) Average Bounce (Mar 2017) Average Bounce (Feb 2017) Average Bounce (Feb 2017) Average Bounce (Sep 2018) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Feb 2018)

Summary

The bounce rate in all segments of all ecommerce markets decreased by -0.06% to 52.72% in September 2018 compared to September 2017.

Markets Risers & Fallers - September 2017 v September 2018

Sales

RankNameSep 2017Sep 2018DifferenceGrowth
1Electrical & Commercial EquipmentWithheldWithheldWithheld98.62%
2Health and WellbeingWithheldWithheldWithheld68.28%
3Home Accessories and GiftwareWithheldWithheldWithheld54.55%
4Food & DrinkWithheldWithheldWithheld44.86%
5Kitchen & Home AppliancesWithheldWithheldWithheld40.82%
6Agricultural SuppliesWithheldWithheldWithheld40.29%
7Pet CareWithheldWithheldWithheld25.70%
8Fashion Clothing & AccessoriesWithheldWithheldWithheld16.25%
9Arts and CraftsWithheldWithheldWithheld11.92%
10Cars and MotorcyclingWithheldWithheldWithheld10.91%
11Baby & ChildWithheldWithheldWithheld2.69%
12Sports and RecreationWithheldWithheldWithheld0.26%

Cost Per Acquisition (CPA)

RankNameSep 2017Sep 2018DifferenceGrowth
1Kitchen & Home Appliances1.13%5.69%4.56%404.96%
2Arts and Crafts1.87%1.91%0.04%2.26%
3Electrical & Commercial Equipment8.88%9.08%0.20%2.25%
4Baby & Child8.23%8.35%0.12%1.46%
5Health and Wellbeing8.35%8.22%-0.13%-1.55%
6Fashion Clothing & Accessories10.95%10.58%-0.37%-3.39%
7Pet Care7.43%6.86%-0.57%-7.70%
8Agricultural Supplies8.95%6.88%-2.07%-23.09%
9Sports and Recreation8.42%6.18%-2.24%-26.60%
10Home Accessories and Giftware13.75%9.59%-4.16%-30.28%
11Cars and Motorcycling7.46%4.99%-2.47%-33.17%
12Food & Drink9.75%5.50%-4.25%-43.62%

Conversion Rate

RankNameSep 2017Sep 2018DifferenceGrowth
1Pet Care2.24%2.87%0.63%28.16%
2Cars and Motorcycling1.03%1.19%0.16%15.37%
3Food & Drink0.66%0.76%0.10%14.88%
4Arts and Crafts3.42%3.72%0.30%8.74%
5Electrical & Commercial Equipment2.71%2.91%0.20%7.42%
6Fashion Clothing & Accessories1.03%1.09%0.06%6.16%
7Agricultural Supplies0.64%0.65%0.02%2.40%
8Health and Wellbeing2.11%2.09%-0.02%-0.99%
9Home Accessories and Giftware1.01%0.96%-0.05%-5.16%
10Baby & Child0.82%0.71%-0.10%-12.81%
11Kitchen & Home Appliances1.94%1.64%-0.30%-15.57%
12Sports and Recreation1.52%1.21%-0.32%-20.90%

Average Order Value (AOV)

RankNameSep 2017Sep 2018DifferenceGrowth
1Health and Wellbeing£41.23£49.528.30%20.13%
2Agricultural Supplies£71.16£82.9711.81%16.60%
3Home Accessories and Giftware£71.98£82.8610.88%15.12%
4Food & Drink£115.06£129.0413.98%12.15%
5Pet Care£72.68£74.872.20%3.02%
6Electrical & Commercial Equipment£61.35£57.76-3.60%-5.86%
7Arts and Crafts£82.65£77.04-5.61%-6.79%
8Kitchen & Home Appliances£42.78£38.12-4.66%-10.89%
9Cars and Motorcycling£114.72£101.50-13.22%-11.52%
10Baby & Child£202.78£178.33-24.45%-12.06%
11Fashion Clothing & Accessories£141.60£110.53-31.07%-21.94%
12Sports and Recreation£195.95£85.37-110.59%-56.43%

Segments Risers & Fallers - September 2017 v September 2018

Sales

RankNameSep 2017Sep 2018DifferenceGrowth
1Electrical & Security SuppliesWithheldWithheldWithheld254.39%
2Men's & Women's ClothingWithheldWithheldWithheld143.30%
3Hair & Beauty ProductsWithheldWithheldWithheld80.77%
4Pet SuppliesWithheldWithheldWithheld75.03%
5FishingWithheldWithheldWithheld69.71%
6Pottery, Crystal, Ceramic & Porcelain GoodsWithheldWithheldWithheld54.55%
7GolfWithheldWithheldWithheld48.34%
8Wine and Spirit MerchantsWithheldWithheldWithheld44.86%
9Home Security ItemsWithheldWithheldWithheld44.06%
10Coffee Machine SuppliesWithheldWithheldWithheld40.71%
11Farm & Tractor PartsWithheldWithheldWithheld40.29%
12FootwearWithheldWithheldWithheld33.87%
13Sailing & Marine ChandleryWithheldWithheldWithheld29.45%
14Dog & Pet GroomingWithheldWithheldWithheld20.79%
15HockeyWithheldWithheldWithheld16.26%
16Pottery & Art SuppliesWithheldWithheldWithheld11.92%
17Motorcycle SuppliesWithheldWithheldWithheld10.91%
18Physio SuppliesWithheldWithheldWithheld6.72%
19Racking, Cabling & LightingWithheldWithheldWithheld6.02%
20Baby Pram & Nursery SuppliesWithheldWithheldWithheld2.69%
21CyclingWithheldWithheldWithheld1.12%
22JewelleryWithheldWithheldWithheld0.04%
23Gaelic SportsWithheldWithheldWithheld-6.73%
24CampingWithheldWithheldWithheld-7.61%
25Mountain & OutdoorWithheldWithheldWithheld-19.97%
26Health ProductsWithheldWithheldWithheld-25.20%
27Sporting GoodsWithheldWithheldWithheld-27.28%
28RugbyWithheldWithheldWithheld-90.62%

Cost Per Acquisition (CPA)

RankNameSep 2017Sep 2018DifferenceGrowth
1Coffee Machine Supplies0.20%5.18%4.98%2431.08%
2Footwear3.91%6.22%2.31%59.02%
3Hockey3.27%4.26%0.99%30.21%
4Mountain & Outdoor12.40%13.45%1.04%8.41%
5Hair & Beauty Products7.80%8.44%0.64%8.21%
6Electrical & Security Supplies9.35%10.00%0.65%6.91%
7Pet Supplies14.80%15.38%0.58%3.94%
8Jewellery11.30%11.57%0.27%2.39%
9Pottery & Art Supplies1.87%1.91%0.04%2.26%
10Baby Pram & Nursery Supplies8.23%8.35%0.12%1.46%
11Rugby23.36%N/A-23.36%N/A
12Sailing & Marine Chandlery7.33%7.23%-0.10%-1.36%
13Racking, Cabling & Lighting8.59%7.25%-1.34%-15.64%
14Dog & Pet Grooming6.70%5.63%-1.07%-15.94%
15Camping8.25%6.92%-1.34%-16.19%
16Men's & Women's Clothing10.04%7.92%-2.12%-21.14%
17Farm & Tractor Parts8.95%6.88%-2.07%-23.09%
18Gaelic Sports11.36%8.72%-2.64%-23.26%
19Cycling7.03%5.14%-1.90%-26.97%
20Golf9.28%6.67%-2.61%-28.15%
21Home Security Items28.31%20.23%-8.08%-28.55%
22Pottery, Crystal, Ceramic & Porcelain Goods13.75%9.59%-4.16%-30.28%
23Motorcycle Supplies7.46%4.99%-2.47%-33.17%
24Wine and Spirit Merchants9.75%5.50%-4.25%-43.62%
25Physio Supplies12.01%6.43%-5.58%-46.46%
26Health Products7.62%3.91%-3.71%-48.63%
27Sporting Goods13.03%6.17%-6.86%-52.67%
28Fishing17.20%2.86%-14.34%-83.37%

Conversion Rate

RankNameSep 2017Sep 2018DifferenceGrowth
1Fishing0.68%1.09%0.40%58.77%
2Dog & Pet Grooming2.56%3.44%0.88%34.24%
3Golf0.38%0.49%0.11%28.43%
4Pet Supplies1.91%2.30%0.38%20.02%
5Footwear0.65%0.76%0.11%17.03%
6Motorcycle Supplies1.03%1.19%0.16%15.37%
7Wine and Spirit Merchants0.66%0.76%0.10%14.88%
8Physio Supplies2.35%2.60%0.24%10.39%
9Pottery & Art Supplies3.42%3.72%0.30%8.74%
10Racking, Cabling & Lighting2.35%2.54%0.19%7.98%
11Electrical & Security Supplies3.07%3.28%0.21%6.99%
12Gaelic Sports1.65%1.71%0.06%3.93%
13Sailing & Marine Chandlery1.33%1.39%0.05%3.91%
14Farm & Tractor Parts0.64%0.65%0.02%2.40%
15Health Products2.31%2.37%0.05%2.24%
16Jewellery2.03%2.06%0.03%1.39%
17Sporting Goods0.95%0.96%0.01%0.84%
18Hair & Beauty Products1.90%1.90%0.00%0.18%
19Pottery, Crystal, Ceramic & Porcelain Goods1.01%0.96%-0.05%-5.16%
20Baby Pram & Nursery Supplies0.82%0.71%-0.10%-12.81%
21Coffee Machine Supplies3.03%2.56%-0.47%-15.51%
22Home Security Items0.85%0.72%-0.13%-15.77%
23Camping0.70%0.56%-0.14%-19.99%
24Mountain & Outdoor1.66%1.31%-0.34%-20.72%
25Men's & Women's Clothing0.72%0.56%-0.16%-22.37%
26Hockey3.20%2.35%-0.85%-26.61%
27Cycling1.65%0.98%-0.67%-40.75%
28Rugby1.20%0.60%-0.60%-49.97%

Average Order Value (AOV)

RankNameSep 2017Sep 2018DifferenceGrowth
1Hair & Beauty Products£37.15£49.0811.93%32.12%
2Health Products£38.20£45.497.29%19.08%
3Camping£172.43£205.3332.90%19.08%
4Farm & Tractor Parts£71.16£82.9711.81%16.60%
5Pottery, Crystal, Ceramic & Porcelain Goods£71.98£82.8610.88%15.12%
6Wine and Spirit Merchants£115.06£129.0413.98%12.15%
7Gaelic Sports£49.37£54.795.42%10.98%
8Golf£135.96£149.1513.19%9.70%
9Mountain & Outdoor£65.07£70.145.07%7.79%
10Dog & Pet Grooming£95.02£101.986.96%7.32%
11Sporting Goods£62.67£66.193.52%5.62%
12Physio Supplies£52.40£55.322.92%5.57%
13Sailing & Marine Chandlery£66.60£70.263.66%5.50%
14Hockey£69.05£72.393.34%4.84%
15Home Security Items£34.67£36.211.54%4.44%
16Racking, Cabling & Lighting£76.77£72.85-3.92%-5.11%
17Pet Supplies£50.33£47.76-2.57%-5.11%
18Pottery & Art Supplies£82.65£77.04-5.61%-6.79%
19Electrical & Security Supplies£45.93£42.66-3.27%-7.12%
20Motorcycle Supplies£114.72£101.50-13.22%-11.52%
21Baby Pram & Nursery Supplies£202.78£178.33-24.45%-12.06%
22Footwear£165.39£144.39-21.00%-12.70%
23Jewellery£57.94£49.88-8.07%-13.92%
24Men's & Women's Clothing£171.54£139.68-31.86%-18.57%
25Coffee Machine Supplies£50.88£40.02-10.86%-21.34%
26Rugby£53.81£38.74-15.07%-28.01%
27Fishing£74.78£20.58-54.20%-72.48%
28Cycling£513.48£97.58-415.91%-81.00%

IRP Definitions & Calculations

All figures shown include VAT (Tax). Growth figures, if positive, are coloured green; if negative they are coloured red. For consistency, this convention applies also to Cost Per Acquisition figures. Growth figures are calculated using the formula: (Difference between Most Recent Month & Earlier Month / Earlier Month) * 100. The formulae are applied to the underlying data and then rounded off; thus re-applying the formulae to the rounded off figures may produce very slightly different figures. Sales Growth This is the percentage difference (positive or negative) between the Total Revenue (£) for the selected months. Monthly monetary values are not shown. Cost Per Acquisition This indicates how much it costs in terms of marketing spend to acquire a customer, expressed as a percentage. For each month, the CPA% is calculated using the formula: Total Marketing Cost / Total Revenue (£) * 100. Conversion Rate This is defined as the percentage of visitors who become customers or, more precisely, the percentage of sessions that result in a sale. For each month, the Conversion Rate is calculated using the formula: Total Transactions / Total Sessions * 100. Note that sessions are used in this calculation and not visitors. Average Order Value This is defined as the average monetary value of all orders in a single month. For each month, the AOV is calculated using the formula: Total Revenue (£) / Number of Orders. Average Sale Price of Item This is defined as the average price that products are sold for within a particular market or across all markets. For each month, the Average Sale Price is calculated using the formula: Total Revenue (£) / Number of Units Sold. Traffic Channels The pie chart shows the percentage contribution made by individual traffic channels to overall sales. The figures are calculated using the formula: Revenue from Traffic Channel (£) / Total Revenue (£) * 100.




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