When pursuing merchant profit, the goal is to pick service providers who return the best growth at an acceptable CPA%.
Rank |
Google PPC Provider |
Merchant Revenues |
Cost of Goods Sold |
Cost of Traffic |
CPA% |
YOY Growth% |
Ecommerce Gross Profit |
1 |
Service Provider 1 |
£1,000,000 |
£400,000 |
£80,000 |
8% |
10.00% |
£520,000 |
2 |
Service Provider 2 |
£1,000,000 |
£400,000 |
£100,000 |
10% |
5.00% |
£500,000 |
3 |
Service Provider 3 |
£1,000,000 |
£400,000 |
£150,000 |
15% |
-2.00% |
£450,000 |
Once you measure the channels and service providers, a 'service marketplace' can be leveraged so that services and profits effectively start to become 'tradeable'.
IRP is a neutral service marketplace provider. Merchants are free to use the performance data to choose any combination of service providers. Merchants are free to trade services within their contracted terms.
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