Search Results "Brand Engagement"

	Application Settings Application Settings Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is... Published: 04 Oct 2023	View
	Banners Interface & Design You use the Banners section to add banners, graphics and images to your IRP. Published: 11 Oct 2021	View
	Home Page Content Interface & Design Home pages are a critical element of an IRP. They are responsible for displaying products. You can display up to five home pages. Published: 04 Nov 2020	View
	Brands Products Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Brands are used to group models by... Published: 14 Oct 2021	View
	Models Products Models are the products that you will sell on your website. Each model must be assigned a brand and category so it is important to add all required... Published: 18 Aug 2023	View
	Brand Campaigns PPC & SEO Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that... Published: 03 Nov 2020	View
	Brand Settings PPC & SEO The Brand Settings PPC section allows you to add and update several settings related to your Brand Ad Groups and also to view and update the current... Published: 15 Sep 2020	View
	Brands (Translations) Interface Translations You use the Brand Translations section to translate particular brand descriptions within the IRP into different languages. Published: 30 Mar 2021	View
	Attributes Products You use this section to define the attributes that can be assigned to products on your website. You can also link the attributes with categories. Published: 12 Oct 2021	View
	Sales Overview Statistics The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data. Published: 15 Oct 2021	View
	Stock Suppliers Stock Control You use this section to view and add details of companies that supply your stock. This is essential for creating Purchase Orders. Published: 02 Apr 2021	View
	Bulk Updates Data Imports / Exports You use this section to make updates to a selection of key tables in IRP Admin, including your brands, categories, customers, models, stock and... Published: 19 Oct 2021	View
	Product Settings Application Settings You use the Product Settings section to define settings for models, offer statuses, brands, categories, model images and product groups. Published: 30 Mar 2021	View
	Stock Locations Stock Control You use this section to view and edit all stock locations that are currently in the system. You should add any physical location where stock is held,... Published: 14 Oct 2021	View
	Stock Bulk Operations Stock Control You use this section to set various properties against selected stock items. You can do this for individual items or for a whole page of items. Published: 02 Apr 2021	View
	Interface Settings Application Settings You use the Interface Settings section to define settings for banners, baskets, home pages, left, right and top navigation, your mobile website and... Published: 12 Oct 2021	View
	Mobile Settings Application Settings You use the Mobile Settings section to define settings for the mobile version of your website. Published: 30 Mar 2021	View
	Navigation - Custom Mobile Menu Links Interface & Design The IRP allows you to add links into mobile menus, either at the top or bottom of the menu. The link text and URLs are translatable. You can also... Published: 09 Jul 2020	View
	Brand Category Page Settings PPC & SEO You use this section to set content against Brand-Category pairs. You can set separate SEO values for the B2C and B2B version of the pair and top and... Published: 07 Apr 2021	View
	Marketing Campaigns Email Marketing You use this page to set up and manage your event-driven email remarketing campaigns and mailshot campaigns. Published: 25 Oct 2021	View
	IRP Marketing Campaigns - Remarketing for Profit Marketing & Acquisition Ensure your email marketing is successfully generating revenue on the IRP. Published: 21 Sep 2021	View
	Getting the Most Out of SEO on the IRP Marketing & Acquisition SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines. Published: 06 Jan 2020	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Successful Sales and Promotions on the IRP Conversion & Retention Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy. Published: 01 Dec 2016	View

Application Settings

Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...

Published: 04 Oct 2023

View

Banners

Interface & Design

You use the Banners section to add banners, graphics and images to your IRP.

Published: 11 Oct 2021

View

Home Page Content

Interface & Design

Home pages are a critical element of an IRP. They are responsible for displaying products. You can display up to five home pages.

Published: 04 Nov 2020

View

Brands

Products

Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Brands are used to group models by...

Published: 14 Oct 2021

View

Models

Products

Models are the products that you will sell on your website. Each model must be assigned a brand and category so it is important to add all required...

Published: 18 Aug 2023

View

Brand Campaigns

PPC & SEO

Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that...

Published: 03 Nov 2020

View

Brand Settings

PPC & SEO

The Brand Settings PPC section allows you to add and update several settings related to your Brand Ad Groups and also to view and update the current...

Published: 15 Sep 2020

View

Brands (Translations)

Interface Translations

You use the Brand Translations section to translate particular brand descriptions within the IRP into different languages.

Published: 30 Mar 2021

View

Attributes

Products

You use this section to define the attributes that can be assigned to products on your website. You can also link the attributes with categories.

Published: 12 Oct 2021

View

Sales Overview

Statistics

The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data.

Published: 15 Oct 2021

View

Stock Suppliers

Stock Control

You use this section to view and add details of companies that supply your stock. This is essential for creating Purchase Orders.

Published: 02 Apr 2021

View

Bulk Updates

Data Imports / Exports

You use this section to make updates to a selection of key tables in IRP Admin, including your brands, categories, customers, models, stock and...

Published: 19 Oct 2021

View

Product Settings

Application Settings

You use the Product Settings section to define settings for models, offer statuses, brands, categories, model images and product groups.

Published: 30 Mar 2021

View

Stock Locations

Stock Control

You use this section to view and edit all stock locations that are currently in the system. You should add any physical location where stock is held,...

Published: 14 Oct 2021

View

Stock Bulk Operations

Stock Control

You use this section to set various properties against selected stock items. You can do this for individual items or for a whole page of items.

Published: 02 Apr 2021

View

Interface Settings

Application Settings

You use the Interface Settings section to define settings for banners, baskets, home pages, left, right and top navigation, your mobile website and...

Published: 12 Oct 2021

View

Mobile Settings

Application Settings

You use the Mobile Settings section to define settings for the mobile version of your website.

Published: 30 Mar 2021

View

Navigation - Custom Mobile Menu Links

Interface & Design

The IRP allows you to add links into mobile menus, either at the top or bottom of the menu. The link text and URLs are translatable. You can also...

Published: 09 Jul 2020

View

Brand Category Page Settings

PPC & SEO

You use this section to set content against Brand-Category pairs. You can set separate SEO values for the B2C and B2B version of the pair and top and...

Published: 07 Apr 2021

View

Marketing Campaigns

Email Marketing

You use this page to set up and manage your event-driven email remarketing campaigns and mailshot campaigns.

Published: 25 Oct 2021

View

IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

View

Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

Successful Sales and Promotions on the IRP

Conversion & Retention

Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.

Published: 01 Dec 2016

View

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