Strategy Centre
Strategies for Success in Ecommerce
Ecommerce is complex and often challenging. The Strategy Centre offers you the knowledge and skills that you need to succeed.
Here you will find constructive, relevant and expert content to inspire you and help you to grow your online business.
Shoppable Video from Taggled
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Shoppable video allows the consumer to see a range of products highlighted on a bespoke video and click through instantly to buy them.

As a partner of IRP Commerce, Belfast-based Taggled is working with retailers that use its technology to create shoppable videos for its customers.

Customer Reviews
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Ecommerce As Chess
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Ecommerce Calculator
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Build, Manage & Grow
To grow you need to think globally. Expand your focus and sell your products internationally. Competitor research should form a core part of your strategy.
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Word-of-mouth marketing is a unique skill and very powerful. Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Whereas traditional online selling sees the customer decide what they need, new technologies such as shoppable video take it to the next degree by creating a whole new level of emotional and interactive engagement.
We were delighted to take part in QUB's annual Computer Science Recruitment Fair this week. The Fair attracts some of the best tech companies in the business, all vying for the most competent graduates.
It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.
In 2017, the best approach for companies on the IRP is to trust the data in IRP World and follow the formula that works.
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