AI - 48 results in Strategy Centre
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Ecommerce Basics For Entering Hong Kong
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Conversion & Retention
Published: 02 Sep 2019
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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Accelerate Your International Revenues Using Alternative Payment Methods on the IRP
Offering your customers a checkout experience where they can use their local payment method will undoubtedly increase your international conversion rate.
Conversion & Retention
Published: 21 Jun 2019
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Optimising Email Deliverability Using the IRP and SendGrid
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Conversion & Retention
Published: 18 Feb 2019
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IRP Commerce Trade Mission to China
In October 2017, the IRP Commerce and Export Technologies teams undertook a joint ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
IRP Research
Published: 20 Dec 2017
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Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland
Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology
Inspiration & Opinion
Published: 12 Dec 2017
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IRP Campaign Checklist
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Marketing & Acquisition
Published: 29 Nov 2017
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Updates to USA Tax Regulations for Ecommerce Sales
This article summarises some recent US bills and sales tax laws that have implications for ecommerce businesses.
IRP Research
Published: 17 Aug 2017
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
IRP Research
Published: 17 Apr 2017
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Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach.
IRP Research
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Conversion & Retention
Published: 12 Apr 2017
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Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
IRP Research
Published: 14 Mar 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.
IRP Research
Published: 14 Feb 2017
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How to Create a Successful Product Launch
The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Inspiration & Opinion
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Inspiration & Opinion
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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How to Import Google Campaigns into Bing
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.
Marketing & Acquisition
Published: 25 Jul 2016
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The Revolution in Digital Communications
Digital technology has revolutionised communications and has permitted access to a vast amount of information.
Marketing & Acquisition
Published: 04 Jul 2016
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AI – Nature vs Nurture
Can we control the nature of AI to an extent that anything that subsequently nurtures it does not affect it in a way we don't want it to?
Inspiration & Opinion
Published: 04 Jul 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Ecommerce Financial Secrets
Published: 09 Mar 2016
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The Role of Artificial Intelligence in the Future of Commerce
Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.
Inspiration & Opinion
Published: 12 Jan 2016
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The Social Commerce Revolution
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.
Marketing & Acquisition
Published: 01 Sep 2015
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Christmas Ecommerce Campaigns
During the summer holidays, Christmas shopping may not seem like the most obvious hot topic. But for online retailers, it should be.
Conversion & Retention
Published: 11 Aug 2015
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How Click & Collect Can Impact Sales
The number of UK shoppers using Click & Collect is poised to more than double by 2017.
Conversion & Retention
Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Conversion & Retention
Published: 28 Jul 2015
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5 Tips for Online Retailers This Summer
Ecommerce activity has been known to decrease by anything up to 30% during the summer months. Follow our tips to make sure your site doesn't suffer from the holiday blues.
Conversion & Retention
Published: 10 Jul 2015
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Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Marketing & Acquisition
Published: 07 Jul 2015
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Create Effective Email Marketing Campaigns
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Marketing & Acquisition
Published: 10 Jun 2015
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Effective Marketing for Father’s Day
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Marketing & Acquisition
Published: 10 Jun 2015
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Omnichannel Retailing — Inspiration from 3 Top High Street Stores
Here are three examples of High Street stores that are making the most of digital opportunities.
Marketing & Acquisition
Published: 29 May 2015
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How to Optimise a Facebook Campaign
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Marketing & Acquisition
Published: 05 May 2015
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The Role of Technology in the Retail Landscape
The retail environment is set to become ever more complex and reliant on technology for success.
Inspiration & Opinion
Published: 31 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
IRP Research
Published: 11 Dec 2014
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Paid Offline Advertising — Making the Most of PR
Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.
Marketing & Acquisition
Published: 11 Nov 2014
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Remarketing and Display Advertising
The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.
Marketing & Acquisition
Published: 14 Oct 2014
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Irasshaimase
Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
Inspiration & Opinion
Published: 10 Oct 2014
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Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Marketing & Acquisition
Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
IRP Research
Published: 09 Oct 2014
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Translations as a Way of Increasing Sales
Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.
Build, Manage & Grow
Published: 14 Jan 2014
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Email Marketing
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Marketing & Acquisition
Published: 14 Jan 2014
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Multichannel Optimisation
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Marketing & Acquisition
Published: 14 Jan 2014
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International Expansion
Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.
Build, Manage & Grow
Published: 24 Oct 2013
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