IRP v Shopify Price Comparison

The Service Marketplace Transforms Profits

The True COST of eCommerce SELLING is

PLATFORM FEES + TRAFFIC SPEND

IRP costs less and Merchants grow faster - but what makes us different is that the IRP Platform is built to Grow Sales AND Control Traffic Costs. Shopify costs escalate fast & even faster on international sales. IRP has no hidden fees and outperforms Shopify on the thing that matters most - MERCHANT PROFIT.

Platform Fees + Traffic Spend

TCO = Platform + Card Processing Fees + Traffic Spend

3%+ Total Fees + 15% Traffic Spend

18% COST

£180,000 Per Million Cost

UNCONTROLLED Traffic Spend

3%+ Total Fees + 6% Traffic Spend

9% COST

£90,000 Per Million Cost

CONTROLLED Traffic Spend

IRP v Shopify Selling Fees

Shopify has Card Fees on top of Platform Fees


Platform Fees	Shopify Plan Fee	1.95% Starting at
International Card Fees	5%+	1.2%+
Domestic Card Fees	1.5%+	0.5%+
Per Card Transaction	25p	5p
Prices can Increase	YES	FIXED PRICES

The above data is based on Shopify Advanced Plan and Shopify Payments. Key to Shopify Rates are "Card Rates Starting at" in their cited costs. Shopify Payments charges on GMV and takes Fees on all transactions regardless if returned goods or even fraud. Shopify Payments Card Rates vary by card scheme and start above Shopify quoted online "From Rates". Shopify applies a 25p transaction fee to all transactions. The exact % cost per an Order varies by average order value, payment scheme type and order currency. Domestic Rates come in around 2.1%+. International Card Fee rates can be above 5% on Shopify. The 5%+ International Fees comes from a FOUR CORE SHOPIFY FEES ON INTERNATIONAL ORDERS as follows: Shopify Payments Card Scheme Rate of 2.5%+, 25p Fee, a "Mid Market" Spot Conversion Fee, a 2% surcharge by Shopify to move money to ther Merchant Payout currency. The CAN BECOME EIGHT+ FEES ON SHOPIFY INTERNATIONAL ORDERS - a 5th of 1% if Duties Calculator used, a 6th of 1% if Shop Pay was used, a 7th for any App Fees due on sales, an 8th for Plan fee. You could amortise a 9th for Development fees and 10th for Agency fees and so on. Finally - if the International order is returned - the Merchant will LOSE this 5%+ fee. The main cost problem on Shopify is however TRAFFIC SPEND. Shopify advocate a 25% CPA as "Good". This lack of Traffic Spend control is why 80%+ of Shopify Merchants are unprofitable. Additional VAT of 23% is charged on Shopify Payments in Ireland - as Shopify Payments is domiciled there. Shopify can increase prices with no notice. See "Detailed Information" below.

IRP Costs Much Less for International Markets

IRP v Shopify Annual App Fees

IRP Apps and Modules are Built in & Come as Standard


Email Platform	£5,000	£1,000
Analytics & Attribution	£5,000	FREE
Shopping Feeds	£2,000	FREE
Loyalty & Subscriptions	£3,000	FREE
Other Apps	£5,000	FREE
ANNUAL COST	£20,000	£1,000
MONTHLY AVERAGE	£1,666	£85

IRP Apps are built into the Platform. Shopify App fees are a mix of monthly fixed and variable costs that generally increase with usage or sales. For simplicity we have priced Apps for £1M of sales for a typical Merchant using Klayvio as their Email Platform.

IRP App Fees Cost Less than Shopify

IRP v Shopify Traffic Spend

Traffic Spend Control Determines Merchant Net Profit


Realtime Cost Visibility
Service Marketplace Control
Net Profit Reporting
Traffic Spend CPA%	15%	6%
Traffic Spend per £1million sales	£150,000	£60,000

Traffic Spend is paid directly to Google, Facebook & other channels. IRP controls Traffic Spend with realtime CPA visibility to sku level & a performance based Service Marketplace for Agencies. Shopify has NO visibility or control mechanism of the Traffic Spend variable cost that largely dictates Merchant Profit.

Control of Traffic Spend Determines Merchant Profit

IRP v Shopify Agency Fees

Every IRP Merchant Selects a Certified Performance Agency


Profit Based Ecosystem
Account Manager Included
One Off Deployment Fee	£10K to 60K+ ShopifyPlus	£15K+

A Platform is only half of an eCommerce solution. To solve the Profit problem IRP offers a Platform + Service Marketplace where Merchants choose an Agency to drive Sales Growth & Control Traffic Costs. This Agency Service completes the offer, comes as standard on IRP and is BUNDLED into our Platform fees.

Total Yearly Running Costs

Combined Platform, Card & App Fees + Traffic Costs on £1Million of Sales


Card Payment Fees	£30,000	£10,000
Platform Fees	£3,000	£20,000
App Fees	£20,000	£1,000
Traffic Costs per £1million sales	£150,000	£60,000
TOTAL COSTS	£203,000	£91,000
SAVING WITH IRP		£112,000 SAVING

When comparing PLATFORM TCO it is uncontrolled TRAFFIC SPEND that is BY FAR the largest cost. Variable Traffic Spend should be foremost in Platform selection. Merchants also need to consider Deployment Fees, Hidden Card Processing Fees, Ongoing Platform Fees, App Fees, Agency Fees and Development Fees.

IRP costs less than Shopify, grows sales faster, controls Traffic Spend & delivers more MERCHANT PROFIT.

The True Cost of eCommerce Selling is PLATFORM FEES + TRAFFIC SPEND

DETAILED INFORMATION

EXAMPLE CALCULATIONS

The Service Marketplace Transforms Profits +275%

Chain Reaction Cycles - A unique phenomenon in UK ecommerce performance

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IRP Costs Less Than Shopify