Conversion - 23 results in Strategy Centre
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Accelerate Your International Revenues Using Alternative Payment Methods on the IRP
Offering your customers a checkout experience where they can use their local payment method will undoubtedly increase your international conversion rate.
Conversion & Retention
Published: 21 Jun 2019
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Alipay on the IRP and the Implications of Currency Conversions on Accounting
Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.
IRP Research
Published: 25 Jan 2019
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
IRP Research
Published: 17 Apr 2017
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Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Conversion & Retention
Published: 12 Apr 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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The Essence of Conversion in Ecommerce
It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.
Conversion & Retention
Published: 09 Jan 2017
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Conversion & Retention
Published: 28 Jul 2015
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The Importance Of Your ‘About Us’ Page
As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be.
Conversion & Retention
Published: 15 Jun 2015
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Optimising Your Mobile Site can Increase Revenue by Over 150%
The results made it clear that our initiatives had a much greater impact than we originally expected.
IRP Research
Published: 09 Jun 2015
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Third-Party Validation & the Impact of Trustpilot on Conversion
Third-party affirmations such as Trustpilot have a fantastic return on investment. They help to generate trust.
Conversion & Retention
Published: 26 Jan 2015
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IRP Ecommerce Calculator
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Ecommerce Fundamentals
Published: 26 Nov 2014
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The Pros and Cons of Online Customer Reviews
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Conversion & Retention
Published: 15 Oct 2014
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Defining Your A/B Testing Goals
By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.
Conversion & Retention
Published: 13 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Marketing & Acquisition
Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
IRP Research
Published: 09 Oct 2014
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Customer Service
Good customer service is key to converting customers, retaining customers and reducing costs.
Conversion & Retention
Published: 14 Jan 2014
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Email Marketing
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Marketing & Acquisition
Published: 14 Jan 2014
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Traffic, Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Conversion & Retention
Published: 24 Oct 2013
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Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Ecommerce Fundamentals
Published: 24 Oct 2013
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