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Ecommerce Market Data
IRP Attribution Model
2nd   -   7.81% Growth

Google PPC Performance Data

Growth 7.81%
2nd
October
2023
Total Sales
00.00
Channel Sales
00.00
Channel Costs
00.00
% of Total Sales
52.49%
Growth
7.81%
Channel CPA
12.30%
Avg % Sales: 49.45%
Min % Sales: 21.86%
Max % Sales: 79.66%
Avg CPA: 14.16%
Min CPA: 2.55%
MAX CPA: 38.26%
Service Providers: 0000
IRP Merchants: 0000
Merchant Participation: 92.68%

Service Provider Performance

Rank Service Provider October 2023 October 2022 Growth % Source CPA % Overall CPA %
1st Withheld Withheld Withheld 51.85% 11.19% 7.54%
2nd Withheld Withheld Withheld 32.30% 28.13% 20.79%
3rd Withheld Withheld Withheld 32.24% 11.91% 8.47%
4th Withheld Withheld Withheld 14.18% 21.15% 10.71%
5th Withheld Withheld Withheld 12.44% 9.10% 5.00%
6th Withheld Withheld Withheld 12.36% 18.70% 11.89%
7th Withheld Withheld Withheld 11.86% 13.09% 7.51%
8th Withheld Withheld Withheld -1.31% 8.21% 5.20%
9th Withheld Withheld Withheld -26.49% 10.74% 8.27%
10th Withheld Withheld Withheld -63.81% 38.26% 13.65%
Live Market Data
Today v Yesterday +0.07%
December 2023 v December 2022 +26.47%
YTD 2023 v 2022 +1.14%
Arts and Crafts +0.10%
Baby & Child +0.05%
Cars and Motorcycling +0.09%
Electrical & Commercial Equipment +0.22%
Fashion Clothing & Accessories +0.08%
Food & Drink -0.15%
Health and Wellbeing +0.11%
Home Accessories and Giftware +0.04%
Kitchen & Home Appliances +0.13%
Pet Care +0.11%
Sports and Recreation +0.00%
Toys, Games & Collectables +0.24%
NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
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