Introduction
IRP actively reviews emerging AI technologies every month. This month we have been testing Image and Video Creation Tools like Nano Banana, Adobe and LTX Studio. High-quality product images are central to eCommerce conversion and these AI tools make it easier for Merchants to generate and optimise images at scale.
AI Video Content Increase Conversion Rates
AI Video Content Can Improve Engagement
IRP tested several specialist AI platforms to generate additional images, visual variations and videos without the need for costly video editing. Adobe Firefly automated creation of video content from static product images. The effect was convincing in its output - let's look at the results...
1️⃣ Starting Images
2️⃣ AI Created Video
Two images were used to create the AI video content using Adobe Firefly AI generation tool. The images were transformed into dynamic video content that simulates movement, adds transitions, highlights key product features and introduces engaging visual storytelling with a high quality, natural looking render.
The Results are Impressive and Natural Looking
Impressive Real World AI Video Creation
AI-driven innovations and the competitive landscape are changing quickly, with new solutions emerging and existing platforms improving their offerings. IRP watches this for the most promising tools. We think it is important for Merchants not to over invest at too early a stage. AI moves quickly and better and more cost effective tools will appear - the key is to watch out for the emerging winners established in niches.
IRP are Watching the AI eCommerce Space Closely
Summary
Ultimately the AI focus is on reducing overheads and increasing sales.
Over time IRP's DeepAgent will expand to support integrations with external AI Agentic engines and specialist services. This approach allows the IRP Platform to remain flexible while enabling Merchants to benefit from best-in-class AI solutions as they emerge.
The development of AI-generated product imagery and video content is just one example of how these technologies may support the next phase of digital commerce innovation. Tools like Adobe Firefly and LTX Studio have some momentum in the market, but there are many other AI image providers and eventually a few will rise to the top. IRP will continue to watch this space with interest.
