Design Set to Become Drag & Drop in January
The January 2026 IRP V9.7 release puts user experience at the center of storefront creation. IRP is investing in intuitive design tools so that Merchants manage their storefronts with simple drag-and-drop interactions.
This ease of UX creation in the IRP system will make teams more efficient, will create cleaner & more visually consistent websites - it means no more HTML editing (unless you want to). Building on IRP’s partnership with BeeFree, drag-and-drop functionality will extend across the platform.
Drag and Drop becomes the default way to create - but what truly sets IRP apart is that all international storefronts exist within one platform. This makes it super easy to localise design, content and experience by market - driving higher conversion rates without complexity.
Drag & Drop Becomes the Default Way to Create
Homepage Editor Now Drag and Drop 🎨
No more HTML required - unless you want it. The IRP Homepage Editor is designed for superfast, super easy storefront creation.In V9.7, teams can design and manage homepage layouts using Drag-and-Drop components.
This enables faster design and clearer collaboration between commercial and creative teams. Merchants no longer need technical skills. The result is rapid iteration across mobile, desktop and trade storefronts, stronger merchandising - and homepages that are simple and easy to make!
Downloadable Themes - Optimised for Instant Use
The IRP Homepage Editor gives teams freedom to build high-performance pages with Drag and Drop. Users can either make their own pages using pre-built components OR download a fully designed page themes that is ready to use out of the box - simply add images, links, and text content.
Image components now include built-in animation controls, allowing teams to add subtle visual enhancements and motion to pages without the need for JavaScript - maintaining accessibility and performance while increasing engagement.
This flexibility ensures teams can move at speed, maintaining brand and design consistency and can launch new pages without developer dependency. It's a welcome breakthrough on IRP for UX!
UX takes Centre Stage on IRP in 2026
International Homepages are AI Generated
A key strength of the IRP Homepage Editor is its native international support. Sometimes it is best left to AI to generate the content for you. AI can create optimised international homepages that match the demand in markets - that is 170 homepages for 170 countries powered by AI.
There is no need for separate “Storefronts” as IRP already has a storefront for every country built in. This makes it the most internationalised eCommerce platform available. It is simple to manage international storefronts, ensuring consistent brand presentation while allowing for localised merchandising, language and content requirements.
Teams can adapt layouts efficiently across countries, reducing duplication of effort and accelerating growth in new markets. This is invaluable for Merchants operating at scale, where speed and consistency directly impact international revenues.
AI Powered International Homepages in Seconds
UX as a Platform Strategy in 2026
The Homepage Editor reflects a broader UX strategy within IRP in 2026 - to simplify everything UX related and increase its commercial impact.
The Editor is set to take over every part of IRP Design within Shopper - from banners to Blogs to content pages to content blocks. All are being developed in H1 alongside complete IRP Themes - with AI assisting image design as needed.
This UX-first approach also extends across Admin - all products from IRP Trader to Marketing Cloud will become simplified. Advanced capabilities will be accessible without complexity - with international support built in. The idea being IRP will enable teams to move faster, trade smarter and scale globally.
The Future is Intelligent & Automated
What’s Coming Next in IRP
UX takes centre stage in the 2026 Roadmap and IRP will continue UX momentum across all sections.
The IRP 2026 Roadmap is published here, outlining the next phase of product innovation and strategic direction. IRP remains focused on the core eCommerce profit challenges with actionable insights based on our Core Metrics.
Work on DeepAgent AI continues at pace, with Microsoft agreeing to part-fund our AI research - accelerating IRP’s journey towards intelligent, profit-driven, automated ecommerce trading.
IRP V9.7 will be Released in January - watch out for the Release Notes...
