Strategy Centre

Ecommerce Resources on the Web

 
  
03 November 2014 12:30
  
  
18 December 2015 12:00

Ecommerce Resources on the Web

You’ll be able to find a huge number of ecommerce and online marketing resources on the web.

In fact, the choice can be overwhelming. It can be difficult separating the helpful from the confusing.

To help you find your way, we’ve assembled a short list of some popular websites and blogs.

These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.



General Ecommerce and Marketing Resources

Google Releases and Best Practices

Industry Comparisons and Reports

Blogs from Agencies and Software Companies

Search Engine Advice and Analysis


General Ecommerce and Marketing Resources


Econsultancy

  • Econsultancy has been around since 1999, has more than 250,000 subscribers and is a highly-respected resource. The Econsultancy blog is very popular and is written by industry experts.
    Econsultancy offers a wide variety of professional reports, research, training and other services. You can register for their free newsletter.

Practical Ecommerce

  • Practical Ecommerce has also been around for some time (since 1995). They have an excellent blog containing regular, expert articles. They offer a free newsletter and a free e-book. You can also find webinars and podcasts.

Ecommerce Juice

  • Ecommerce Juice offers strategies to increase the profitability of your online business. There are a large number of helpful articles on ecommerce strategy, ecommerce marketing, traffic generation and ecommerce conversion. They offer a monthly newsletter containing tips and information.

Internet Retailer

  • Internet Retailer is a “portal to ecommerce intelligence” based in the US. It has a large number of articles covering e-retailers, mobile commerce, B2B, marketing and technology. There is also a section on trends and data. It features a blog, webinars and an extensive resource library. You can subscribe to get their daily newsletter.

Smart Insights

  • Smart Insights is a resource for planning and optimising your digital marketing. There is a free basic membership that includes templates, downloads and guides. Their blog contains a large number of expert-written articles.

Marketing Donut

  • Marketing Donut is a popular site that offers insights and advice on all aspects of marketing. There are how-to guides, FAQs, Q&As with marketing experts and a host of articles and blog posts on ecommerce. They offer a free monthly e-newsletter.

Copyblogger

  • Copyblogger is one of the best sites around for content marketing advice. It has been in existence since 2006 and offers an amazingly rich and varied source of content marketing resources. Not to be missed.

eMarketer

  • eMarketer is “the industry’s leading research firm, providing data, insights and perspective for marketing in a digital world”.

Retail Gazette

  • Retail Gazette provides regular retail news stories for retail professionals. The site covers multiple retail sectors and has a dedicated section for ‘Multichannel and e-tail’. You can sign up for free email updates and a daily newsletter.

Internet Retailing

  • Internet Retailing offers helpful articles about European ecommerce, a magazine, analysis, news, strategies and much more besides.

Digital Marketing Institute

ClickZ

  • ClickZ is “a hub of information providing the latest news and insights to help digital marketing professionals stay up to date with what’s happening in the industry”.

State of Digital

  • State of Digital provides lots of helpful articles and expert commentary on all aspects of digital marketing.

Social Media Examiner

  • Social Media Examiner “helps millions of businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales”.

Marketing Land

  • Marketing Land is a daily publication that covers all aspects of the digital marketing industry. Their site contains a specific section on retail.

SumAll

  • SumAll is a social media analytics company. Their blog articles contain research and analysis covering all the main social media channels.

Ecommerce Worldwide

  • Ecommerce Worldwide “provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world”. Ecommerce Worldwide was set up in association with IMRG.

Google Releases and Best Practices


Think with Google

  • Think with Google has a lot to offer. There are articles, insights and key statistics covering a broad range of industries, including consumer goods, fashion, healthcare, automotive, advertising, education, financial services and B2B.
    There are various tools on offer, including Google Trends, Brand Impressions, Mobile Benchmarks and many others. You can also register for their ‘Think Newsletter’.

Google Commerce

  • Google Commerce provides release information about Google Shopping and also general ecommerce and marketing tips and insights.

Industry Comparisons and Reports


IMRG

  • IMRG (Interactive Media in Retail Group) is “the voice for the online retail industry in the UK”. You can view a large number of reports, white papers and videos. If you become a paying member, you will have access to sector-specific indexes, data, reports, events, directories and forums.
    IMRG aims to support online retailers in multiple ways, particularly best practice events, trend analysis and benchmarking.

BizReport

  • BizReport provides news and insights covering all aspects of online marketing. They offer sector-specific magazines and a research library containing analysis of trends in multiple industries.
    There are webcasts, videos and whitepapers. You can also register for their newsletter.

Blogs from Agencies and Software Companies


Soap Media

  • Soap Media is a digital marketing agency. They have a blog that covers many aspects of online marketing.

PRWD

  • PRWD is a conversion optimisation agency. Their blog covers tips, best practices and commentary.

Conversioner

  • Conversioner is a conversion optimisation agency that incorporates ‘emotional targeting methodology’. Their blog features articles about website optimisation and multiple aspects of online marketing.

Polemic Digital Blog

  • Polemic Digital is an expert SEO agency. Their blog features may interesting articles about SEO.

Big Commerce Blog

Shopify Blog

  • The Shopify blog also covers several areas of online retailing and digital marketing.

Get Elastic

  • The popular Get Elastic blog offers “ecommerce tips, tricks, news and commentary”.

The Future of Commerce Blog (hybris)

The Retail Blogger (K3 Retail)

  • The Retail Blogger from K3 Retail contains numerous articles relevant to ecommerce. Also includes retail trends and innovation stories and a section specifically on multichannel commerce.

KISSmetrics

  • KISSmetrics produces “a blog about analytics, marketing and testing”. There are useful infographics, marketing guides and lots of webinars. You can sign up to receive updates by email.

ChannelAdvisor

  • ChannelAdvisor is a platform and managed services company that maintains a useful ecommerce blog covering multiple aspects of digital marketing, industry trends and insights.

HubSpot Blogs

  • HubSpot produce a marketing software platform and they have a series of separate blogs including ones specialising in marketing, sales and web design. You can subscribe to all of them.

Unbounce

  • Unbounce's mission is “to give marketers indispensable tools & resources to easily create high converting landing pages for every campaign”.

Search Engine Advice and Analysis


Search Engine Land

  • Search Engine Land is a comprehensive compendium of material covering the search marketing industry. There are numerous articles covering all aspects of digital marketing written by experts. There is a section devoted to retail ecommerce.
    You can find white papers, webcasts, research reports and numerous educational resources. There is also a daily newsletter that you can subscribe to.

Search Engine Watch

  • Search Engine Watch supplies you with advice about searching the web. You can find articles about how search engines work and how to improve your business' ranking in search results. There are also webinars and white papers on offer. You can sign up to receive their newsletters on a daily or weekly basis.

Inside AdWords

  • Inside AdWords is Google’s official blog for news, tips and information on AdWords.

Comments

You must be logged in to comment on this article.


Copyright © 2017 IRP Commerce. Use of this website constitutes acceptance of the IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy
IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company five times: 2010, 2011, 2012, 2013 & 2014   Deloitte.