Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources. It measures conversions and sales and is the most widely-used website statistics service.
Google provides many resources to help you get up to speed with Google Analytics, including their Google Analytics Help Centre and their official Google Analytics YouTube Channel which covers beginner-level to advanced-level topics.
Once you are familiar with Google Analytics, you can test your knowledge and gain industry-recognised qualifications by completing the Analytics Academy Courses and Google Analytics IQ Exam.
Google Help Centre Articles
To increase your knowledge and understanding of Google Analytics it is important to understand the importance of digital analytics and how Google Analytics works. The following articles from the Google Analytics Help Centre provide an overview of both these topics:
You can find many other helpful articles in the Google Analytics IQ Study Guide.
Google YouTube Videos
The Google Analytics YouTube Channel provides short videos that relate to the Google Analytics Academy Courses. You can watch these videos anytime to increase your knowledge of Google Analytics.
Digital Analytics Fundamentals
Google Analytics Platform Principles
Ecommerce Analytics: From Data to Decisions
Google Analytics Academy
To further improve your analytics skills, Google offer a number of free online courses written by Google’s digital analytics experts. The courses include ecommerce analytics, digital analytics and mobile application analytics.
You can apply what you learn by completing short quizzes and practice exercises. For more details about the courses, see the Google Analytics Academy website.
As more and more data is collected on a daily basis, data analysis is going to be ever more important. By having an understanding of digital analytics and Google Analytics you will be able to interpret and convert data into meaningful information.