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How To Get The Most From Your Google Map Listings

  
30 November 2017
  

How To Get The Most From Your Google Map Listings

Like all marketers, we want to get the maximum exposure for our clients' brand presence and do it in such a cost-effective way that the returns are phenomenal.

This is where Google Posts, part of the Google Business listings, comes in!

At the moment, it is a completely FREE service to allow clients to get maximum brand exposure of the offers they are running.

Simply search the client brand name and Voila! - free advertising that takes up almost the top quarter of the page:


Example Google Map Listing

And here it is in action for another IRP client:

Example Google Map Listing

So, how do they do it?

It's simple for all clients to do this themselves on a regular basis and when they wish to promote upcoming in-store or on-site offers to potential customers.

And to aid in this endeavour, I've written the following brief step-by-step guide on how to get it up and running.

Step 1

Log in to Google via the business listings page https://www.google.com/business/:

Google My Business website

Step 2

In the left menu, look for the Posts section (which may be highlighted by a blue 'NEW' icon):

Posts section

Step 3

On the right side, click 'Write your post':

Write your post section

You will then be presented with options to create a new post, add images and make the post an event (a sale or product launch, etc.):

Write your post details

You can also add a button such as 'Shop now' or 'Explore'.

In making the post an event, you'll also be able to schedule start dates and times and end dates and times.

Now, I would recommend that you post only one event at a time as it will add a Call To Action and increased sense of urgency to potentially push forward sales.

It is possible to schedule others but users can get a preview of them if you do that and could wait for the event they want.

Step 4

The finished article should look like the following; if not make any necessary amendments and then repost.

Finished posting

Step 5

Posts for first-time users can take a few hours to appear as they will be manually checked by Google to ensure that they meet quality standards and do not violate any policies. But as you become a regular poster, your posts will typically show within 10 minutes of publication.

The screen capture below shows the finished article live for an IRP client:

Example Google Map Listing

Final thoughts

This service has been around for some time now and at present is totally free! I would highly recommend that all ecommerce managers and digital marketing managers build these posts into their calendar of activities as another standard 'tick box', 'this-MUST-be-done' exercise.

There's no downside to it and it gives the brand great free exposure whilst promoting your latest and greatest to potential buyers and hopefully boosting revenues in the process!

Comments

Anonymous - This is an excellent article and we should set up for all clients
24 Jan 2018 08:19
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