Agentic is a Small but Fast Growing Market
ChatGPT Shopping is the fastest-growing channel in ecommerce and it is FREE to LIST. Agentic commerce helps customers discover, evaluate, and purchase products.
- Currently ChatGPT Shopping is under 1% of eCommerce sales
- AII-driven shopping traffic has surged over 800% year-on-year
- AI tools like ChatGPT may influence up to 25% of organic retail traffic
What is ChatGPT Shopping?
ChatGPT Shopping enables customers to discover products through natural language, such as:
- “Best trainers for marathon training under £120”
- “Top-rated aquarium for small living room”
Instead of browsing pages of results, users receive intelligent, curated recommendations - powered entirely by structured product data.
ChatGPT Shopping Feed is FREE in Feed Manager
IRP Feed Manager Now has Agentic Built In
Feed Manager generates 60% of revenues on the IRP platform with hundreds of Shopping Feeds domestic and international - out of the box ready to use.
The new ChatGPT Shopping Feed is FREE in Feed Manager. There’s no complex setup or no third-party apps. Data is pushed directly from Feed Manager to ChatGPT - the consumer discovers the product in ChatGPT Shopping - they click on the link - and they arrive to buy the product on IRP.
Orders are Processed as Normal in IRP. It’s simple - it's easy - and IRP does not apply any fees or API charges. The IRP infrastructure was designed for the Agentic era.
HOW TO GET LIVE ON GPT SHOPPING 1️⃣ 2️⃣ 3️⃣ ✅
Step 1: Apply for ChatGPT Merchant Access
👉 Merchants first need to Apply to OpenAI’s Merchant Programme.
Once approved, your product data can be incorporated into ChatGPT’s shopping experience.
When you are approved by ChatGPT - you are now ready to wire up Feed Manager.
Step 2: Link Up Your Feed in IRP Feed Manager
On most platforms, this step requires custom development. On IRP, it’s already done in Feed Manager.
With Feed Manager, your product feed is:
- ✅ Automatically generated
- ✅ Fully mapped to OpenAI’s specification
- ✅ Continuously updated in real time
👉 No plugins. No integrations. No manual work - you simply wire up the Feed URL in Feed Manager
Step 3: Seamless Submission & Sync
Your feed is shared with OpenAI from IRP Feed Manager. Feed Manager handles:
- Real-time updates
- Automated synchronisation
- Your catalogue stays fresh, accurate, and AI-ready - without ongoing effort
👉 Feed Manager doesn’t just generate feeds - it optimises them.
Your Clicks will be tracked via a PartnerID, your Orders will be attributed correctly and Trader will harvest all of the data. ChatGPT Shopping will take a small percentage of the Order.
ChatGPT’s Shopping Costs are Circa 4%
ChatGPT Shopping has a performance-based model which is different from traditional channels with no upfront spend, no bidding or ad competition, pay ONLY when a sales comes in.
- There is no cost to list products or submit your feed
- There is no CPC or paid advertising required to appear in results
- Merchants pay a ~4% transaction fee when a sale is completed
And with IRP, there are NO additional setup costs - Feed Manager is already built in and ready to go.
Summary
ChatGPT powered shopping is already shaping how shoppers discover and choose products. Feed Manager gives IRP Merchants a Free direct path into Agentic eCommerce - making products easier to find for AI.
IRP enables Merchants to plug into the next generation of eCommerce discovery - where visibility is driven by relevance, intent, and intelligent recommendations rather than just search rankings.
Another step forward in the AI journey. IRP + Agentic Ecommerce = Driving Profits.
