Powerful Upgrades in IRP V9.8 to Simplify & Automate
IRP is excited to share details of the upcoming IRP V9.8 release in May. Version 9.8 is packed with upgrades across the system. Section by section, page by page, feature by feature - the whole IRP system is being upgraded in 2026 to make it more Simple, Automated and Intelligent.
The UX Editor is being rolled out across Content and Blogs to bring greater flexibility and control over international storefronts. Trader’s Mission Control has been upgraded, Estimated Delivery Dates are arriving and AI is moving to the Microsoft Agent Framework.
The V9.8 release is packed with upgrades - it continues to Simplify<>Automate as part of IRP’s commitment to building a more powerful and intuitive IRP for Merchants.
1️⃣ DeepAgent 2️⃣ Mission Control 3️⃣ UX Editor 🎯
What is in the IRP Version 9.8 Release?
New Mission Control
IRP Trader Mission Control page has been rebuilt to provide a comprehensive, real-time view of the entire eCommerce equation - from total sales through to net profit. Traders can get the sentiment of their market in seconds.
Mission Control now brings together key elements of the wider ecosystem, including Marketing Cloud performance, Email Campaign results, and Feed Manager activity, all within a single unified dashboard and gateway.
Alongside key data is visibility into User Journeys, Time-of-Day Trends, and Team Performance, giving businesses an actionable overview of what’s driving results and where opportunities exist.
Mission Control New Unified Dashboard
DeepAgent ports to the Microsoft Agent Framework
IRP’s DeepAgent is rapidly evolving into a core, daily decision-making tool for Merchants for proactive data-led teams. Rather than simply reporting on performance, DeepAgent surfaces insights, can act on opportunities, and guides eCommerce Managers toward profitable outcomes.
Version 9.8 has replaced Semantic Kernel with Microsoft Agent Framework to give a more powerful AI brain at the centre of DeepAgent AI. This technical change strengthens the central intelligence layer within IRP as AI becomes a key driver of eCommerce trading and first party data approach enables us to overcome privacy hurdles.
DeepAgent Ports to Microsoft Agent Framework
Sales Analysis Trader Filters - Unmatched Advanced Data
Sales Analysis gives over 30 key metrics on everything from Brand to Category to Model and to individual stock items - all segmentable by 12 combinable dimensions. This is unmatched data in eCommerce - from Sales through all key metrics to Unit Net Profit. In Sales Analysis filters are “Saveable” in a much more configurable way - and also allow feed URLs of the data for automated export to spreadsheet. This data is fundamental for eCommerce Traders.
Estimated Delivery Dates
IRP Shopper’s ability to calculate and display precise delivery dates directly in the basket, and throughout checkout removes a friction point of delivery uncertainty in ecommerce. With Estimated Deliver Dates (EDD), IRP Shopper now presents a clear message “Order within 2 hours for delivery Wednesday,” which creates urgency and reinforces reliability. This combination of urgency and trust is a proven driver of conversion uplift. EDDs brings consistency throughout the entire customer journey - from the basket, through checkout, to the order confirmation page then into confirmation emails and the My Account area. This end-to-end visibility reinforces trust at every touchpoint.
Estimates Delivery Dates has Arrived
Split Tests Improvements
Split Tests is one of the most powerful ways to increase conversion rates. Key UX elements like banners and css classes have an outsized impact on Conversion. IRP has tidied up the Split Test reporting to make it easy to use and understand. Test can be segmented by all key variables including country so that international sites can be mined out for conversion uplifts.
Advanced Pricing Enhanced
IRPs pricing has taken a leap forward. IRP can already charge and price in comprehensive and complex ways in over 30 individual currencies. Advanced Pricing now takes pricing forward - and has been rebuilt to be more simple, to allow administration of prices in a faster way and to enable rounding. Rounding allows the automation of prices into a prescribed format, for example 23.29 becomes 23.95 - saving time and increasing conversion rates. This is a powerful upgrade and conversion driver.
Drag & Drop Editor for Content Pages
The Drag and Drop Editor is now built in to manage Content Pages using ready-made responsive templates, removing the need for HTML and making it quicker and easier to build and update key pages such as About Us, Delivery, and Returns. This Content area allows separate pages for each country if needed making it a powerful tool for conversion where content is matched to the domestic or international buyers needs.
UX Editor Content Pages and Blogs
Drag & Drop Editor for Blogs
The Drag and Drag Editor now has the ability to manage Blog pages making it quicker and easier to build Blog pages. A Blog UX component has also been created. This component can be used on the Homepage or throughout the site and shows priority Blog tiles that link through to the Blog. Blogs are an effective way to drive content traffic, build trust and increase sales over time. This work makes Blogs much more simple to manage and create.
UX Widget "Category Scroller" for Drag & Drop Editor
A new category scroller UX Widget enables you to display a wide range of key categories in a compact tile format for mobile and desktop. This UX Widget improves usability and helps shoppers find relevant products faster. It supports internal linking with flexible configuration options available within the Editor. Merchants can control the number of categories displayed and tailor the design to match their brand, ensuring both functionality and visual appeal.
UX Widget "Accordion" for Drag & Drop Editor
A new accordion UX Widget makes it easier to present large volumes of content - such as Frequently Asked Questions - in a clean, structured, and user-friendly way. By allowing sections to expand and collapse, this Widget keeps pages concise while still giving users quick access to information they need. This Drag and Drop Widget improves readability, enhances responsiveness, and helps users navigate content for a smoother and more engaging experience.
Additional Editor Fixes and Improvements
We’ve also implemented a number of fixes and enhancements suggested by Merchants to improve the overall performance and usability of the existing Editor functionality to make it easier to use. The changes are based on Feedback and the Editor is now faster and more configurable.
Depreactions
Amazon Fees were excessively high and its payment share declining. Our Merchants also felt Amazon Pay helps a competitor. We listened to the consensus to remove Amazon Pay from the IRP system. This has now been done as communicated in March to the final Merchants who were still using Amazon Pay.
Other Fixes in V9.8
V9.8 contains dozens of minor upgrades and bug fixes. From a smoother editor to fixes in User Journeys, Attribution, Time of Day fixes, Service Marketplace webservice upgrades and updates across the system. Performance and speed has also been a focus in V9.8. IRP V9.8 tees up the next phase of Development on the “Road to IRP V10 Trading Terminal”.
IRP V9.9 Development is Already Underway
What’s is Coming Next in Version V9.9
The work on Version 9.9 has already started. The Microsoft Agent Framework will enable IRP to expand out the tables that DeepAgent can read in the system. DeepAgent will extend to Dropped Baskets, User Journeys and customer interactions. It will begin to Automate Emails, Feeds and Promotions as Autonomous thinking progresses.
Insights App will be rebranded and enhanced to bring data and intelligence into the hands of owners. UX work will extend to Banners, Menus and to all sections of “Shopfront Design” as IRP simplifies and automates UX. A new end to end “Genesis Theme” is being developed to act as a baseline of UX excellence.
And there is more - updates to search, upgrades to Trader and also front end UX work will begin. All sections, page by page, will be reworked on the “Road to IRP V10 Trading Terminal” and across all areas Intelligence will start to appear. More soon on IRP V9.9 and our Simplify <> Automate agenda.
Read the IRP Road Map here...
The IRP Development Team
