Strategy Centre

Jewellery Sales Are Shining Despite Brexit

23 May 2017

Jewellery Sales Are Shining Despite Brexit

Leading jewellery retailer Argento, which has 50 jewellery stores across the UK and Ireland, employs more than 600 staff and has been using the IRP platform for almost 10 years, has seen a significant spike in online sales to non-EU countries since the Brexit result last June.

The company has been focusing on non-traditional markets in Asia, such as China and Hong Kong, and has seen monthly sales increase in some instances by 1900 per cent — based on the same period last year.

According to Online Marketing Manager, Joseph Cushley, there have been several reasons for the increase, “Like many retailers, we weren’t sure how the EU referendum result would impact on our business, but rather than see it as a challenge we embraced the opportunity.

“We visited Hong Kong and Shanghai to meet new ecommerce partners and glean insights into tastes and trends. Hong Kong is an excellent entry point to the rest of Asia and the contacts here helped us build our business in Taiwan, Singapore, Malaysia, China and Macau. Our research within these markets has also inspired us to design new collections which will not be available within the UK or Ireland.”

In addition, selling its products on the IRP ecommerce platform — which has transacted more than £1 billion online for UK and Irish companies — and working with the Export Technologies consultancy team, Argento has been able to optimise its website — making it more attractive for international shoppers.

Being able to generate international traffic to its website and convert them into customers, as well as handling language and currencies, helped sales considerably, as shipping, currency and customs are the main blocks to sale in international markets.

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Chris McEldowney, VP of Client Operations at Export Technologies said, “Just as Argento’s experience shows, there is still an enormous opportunity for online retailers who adopt a global approach to ecommerce. With the right technology, strategy and market conditions in place, it is possible to sell anywhere — the Brexit result did not change this.”

You can visit the Argento website at www.argento.co.uk.


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