Notifications
You currently have no notifications!
Search
Menu
Close Menu
IRP Shopper
Common Tasks (1)
Open
Interventions (1)
Open
Languages (1)
Open
Questions & Answers (1)
Open
Reviews (1)
Open
Site Scripts (1)
Open
Subscriptions (1)
Open
Web Services (1)
Open
IRP Freshdesk
Training Videos
Peer Support

Brand Campaigns

You can find this section under PPC & SEO > Brand Campaigns in the IRP Admin left navigation menu.

Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that has each Brand represented individually at the Ad Group level.

Each Brand and the Product it includes can have a number of keywords produced in various formats as listed below, depending on what individual Brand settings you have within each Campaign, as well as the separate top-level Brand PPC Settings that have been added:

  • Brand Name
  • Brand Name Category Names
  • Brand Name Model Names
  • Brand Name Custom Keywords
  • Brand Name Part Codes
  • Brand Name EANs
  • Brand Name UPCs

Some of the Brand keyword variations will allow for the selection of one or more keyword match types to be included (Broad, Broad Modifier, Phrase and Exact).

The main overview page will provide a breakdown of all Brand Campaigns you have created within the IRP along with information relating to the number of active, paused, excluded and new Brand Ad Groups within each specific campaign. If IRP sales tracking is implemented and attached to the Campaign, a partner ID will also be displayed.

Each of the Brand Campaign upload files in a format required for the AdWords Editor is generated from this area including:

  • Keyword Upload Files
  • Ad Group Upload Files
  • Negative Keyword Upload Files

For more information, see the How To topics below.

How To Guides (5)

Close
Open
How To Add or Update a Brand Campaign
Open
How To Update Multiple Brand Settings (1 Campaign)
Open
How To Create and Upload a Brand Keyword File
Open
How To Generate a Brand Negatives Upload File
Open
How To Generate a Brand Ad Group Upload File
Live Market Data
Today v Yesterday 0.54%
March 2024 v March 2023 10.20%
YTD 2024 v 2023 15.62%
Arts and Crafts 0.39%
Baby & Child 0.85%
Cars and Motorcycling 0.98%
Electrical & Commercial Equipment 0.46%
Fashion Clothing & Accessories 0.30%
Food & Drink 0.08%
Health and Wellbeing 0.13%
Home Accessories and Giftware 0.25%
Kitchen & Home Appliances 2.10%
Pet Care 0.77%
Sports and Recreation 0.83%
Toys, Games & Collectables 0.57%
NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
Download

Copyright © 2023 IRP Commerce. Use of this website constitutes acceptance of the IRP World Acceptable Use Policy, IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy

IRP Commerce Limited, Concourse 3, Catalyst, BT3 9DT, UK. Company Number: NI 041856. VAT Number: GB 888249658
A Deloitte Fast 50 Company eight times: 2010, 2011, 2012, 2013, 2014, 2018, 2019 & 2020