A NEW ERA OF INTELLIGENT QUANTITATIVE ECOMMERCE - THAT WORKS FOR YOU ECOMMERCE - THAT WORKS FOR YOU
Knowledge Base
+
Admin Messages (1)
+
Common Tasks (1)
+
Insights (1)
+
Interventions (1)
+
Languages (1)
+
Questions & Answers (1)
+
Reviews (1)
+
Site Scripts (1)
+
Web Services (1)

Brand Campaigns

How Tos (5)

You can find this section under PPC & SEO > Brand Campaigns in the IRP Admin left navigation menu.

Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that has each Brand represented individually at the Ad Group level.

Each Brand and the Product it includes can have a number of keywords produced in various formats as listed below, depending on what individual Brand settings you have within each Campaign, as well as the separate top-level Brand PPC Settings that have been added:

  • Brand Name
  • Brand Name Category Names
  • Brand Name Model Names
  • Brand Name Custom Keywords
  • Brand Name Part Codes
  • Brand Name EANs
  • Brand Name UPCs

Some of the Brand keyword variations will allow for the selection of one or more keyword match types to be included (Broad, Broad Modifier, Phrase and Exact).

The main overview page will provide a breakdown of all Brand Campaigns you have created within the IRP along with information relating to the number of active, paused, excluded and new Brand Ad Groups within each specific campaign. If IRP sales tracking is implemented and attached to the Campaign, a partner ID will also be displayed.

Each of the Brand Campaign upload files in a format required for the AdWords Editor is generated from this area including:

  • Keyword Upload Files
  • Ad Group Upload Files
  • Negative Keyword Upload Files


How To Guides (5)


Copyright © 2018 IRP Commerce. Use of this website constitutes acceptance of the IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy
IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company six times: 2010, 2011, 2012, 2013, 2014 & 2018   Deloitte.