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Brand Campaigns

You can find this section under PPC & SEO > Brand Campaigns in the IRP Admin left navigation menu.

Brand campaigns are set up to be focused primarily on the Brands and Products listed on your IRP. Brand campaigns allow you to create a structure that has each Brand represented individually at the Ad Group level.

Each Brand and the Product it includes can have a number of keywords produced in various formats as listed below, depending on what individual Brand settings you have within each Campaign, as well as the separate top-level Brand PPC Settings that have been added:

  • Brand Name
  • Brand Name Category Names
  • Brand Name Model Names
  • Brand Name Custom Keywords
  • Brand Name Part Codes
  • Brand Name EANs
  • Brand Name UPCs

Some of the Brand keyword variations will allow for the selection of one or more keyword match types to be included (Broad, Broad Modifier, Phrase and Exact).

The main overview page will provide a breakdown of all Brand Campaigns you have created within the IRP along with information relating to the number of active, paused, excluded and new Brand Ad Groups within each specific campaign. If IRP sales tracking is implemented and attached to the Campaign, a partner ID will also be displayed.

Each of the Brand Campaign upload files in a format required for the AdWords Editor is generated from this area including:

  • Keyword Upload Files
  • Ad Group Upload Files
  • Negative Keyword Upload Files

For more information, see the How To topics below.

How To Guides (5)

How To Add or Update a Brand Campaign
How To Update Multiple Brand Settings (1 Campaign)

At the top of the Brand Campaign edit page there is an advanced setting that allows you to make a change to settings across a number of brands at the same time. Click the Bulk Update Settings link at the top of the brands list to expand the options:

IRP Admin image

Each individual setting must be updated individually and any changes will be applied to the current brands that are selected through the status and brand filters. The only setting that cannot be updated this way is the PPC Ad Group name.

How To Create and Upload a Brand Keyword File
How To Generate a Brand Negatives Upload File
How To Generate a Brand Ad Group Upload File
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