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Category Campaigns

You can find this section under PPC & SEO > Category Campaigns in the IRP Admin left navigation menu.

Category campaigns are set up to be primarily focused on the Categories listed on your IRP. They can also include Model PPC Keywords. Category campaigns allow you to create a structure that has each category represented individually at the Ad Group level or the option to hold several categories within one Ad Group.

Each category can have a number of keywords produced in various formats as listed below depending on what individual category settings you have selected within each campaign. These include:

  • Category Names
  • Category Name Variations
  • Category Name Model Names

These keywords are created and updated within the Category PPC section.

The above category keyword variations will allow for the selection of one or more keyword match types to be included (Broad, Broad Modifier, Phrase and Exact).

The main overview page will provide a breakdown of all category campaigns you have created within the IRP along with information relating to the number of active, paused, excluded and new category ad groups within each specific campaign. If IRP sales tracking is implemented and attached to the campaign a partner ID will also be displayed.

Each of the category campaign upload files can be created in a format required for the AdWords Editor is from this area including:

  • Keyword Upload Files
  • Ad Group Upload Files
  • Negative Keyword Upload Files

For more information, see the How To guides below.

How To Guides (5)

How To Add or Edit A Category Campaign
How To Update Multiple Category Settings
How To Generate a Category Keyword File
How To Generate a Category Negatives Upload File
How To Generate a Category Ad Group Upload File
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