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Custom Campaigns

You can find this section under PPC & SEO > Custom Campaigns in the IRP Admin left navigation menu.

Custom campaigns exist for you to create as many custom campaigns and Ad Groups as you wish. This can be used if you want to set up and use Keywords and Ad Groups in a way that does not fit the Brand & Category structures. This also gives the opportunity to create an Ad Group that focuses on specific Keywords or Products that would normally exist within the full Brand or Category Ad Groups.

The Custom Settings section is where you can add and update Custom Ad Groups. The Custom Ad Groups can be included in whichever campaigns you specify.

The main overview page will provide a breakdown of all Custom Campaigns you have created within the IRP along with information relating to the number of Active, Paused, Excluded and New custom Ad Groups within each specific campaign. If IRP Sales Tracking is implemented and attached to the Campaign, a Partner ID will also be displayed.

The following Custom Campaign Upload Files are generated in this area:

  • Keyword Upload Files
  • Ad Group Upload Files
  • Negative Keyword Upload Files

For more information, see theHow To topics below.

How To Guides (4)

How To Add or Edit a Custom Campaign
How To Generate & Upload a Custom Keyword File
How To Generate & Upload a Custom Negatives File
How To Generate & Upload a Custom Ad Group File
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