Homepage Library & Targeting

You can find this section under ShopFront Homepages > Homepage Library & Targeting in the IRP Admin left navigation menu.

The Homepage Library & Targeting page is a central repository for a merchant’s homepages across Mobile, Desktop and Trade channels. It maintains a complete library of all homepage versions, whether currently live on storefronts or inactive. Over time, merchants can build and manage a wide range of homepages across their shopping channels - including mobile, desktop, and trade sites - from standard layouts to seasonal or promotional pages such as Mother’s Day, Easter, sales events, Black Friday, and Christmas.

Merchants can create and maintain their homepages using the No-HTML editor that comes loaded with UX components like Enhanced images, Brand Scrollers, Model Scrollers, Images, and Text.

Prebuilt IRP Homepage Templates can be added to the Homepage Library as a base for homepages, making the process of homepage creation fster and more efficient.

Merchants can select to:

• Edit: Edit the homepage directly in the editor, the user can edit and add to the homepage using the available UX components and save the homepage
• Preview: Preview the homepage in mobile, desktop and trade views. The user can select to 'edit' which will open the editor.
• Copy: Make a direct copy of the selected homepage for the basis of a new homepage version
• Delete: Delete the hompepage and any associated targeting
• Target: Target homepages to specific countries

Merchants can assign specific homepages by targeting specific countries. For example, a merchant might create a standard desktop homepage and then develop tailored variants for countries such as Ireland, the UK, the USA, or Canada. When a homepage is 'targeted' to a country then a 'LIVE' label is indicated on the homepage and an indication of the channel and country count is display. E.g. Targeted: Desktop (10), Mobile (5) LIVE. Where no countries are targeted then the homepage displays 'Targeted: No Countries'

Homepages can be easily targeted to a channel and country by selecting the 'Target' button. The 'Target Countries' window allows the user to select the channel (Mobile, Desktop or Trade) and add the countries that the merchant would like to target with the homepage content.

IMPORTANT NOTE: It is important to UNCACHE the application to see the homepage content working on the live storefronts, use the 'Uncache' button in the bottom bar of IRP Admin to do so.

The Homepage Editor is an easy to use editor that requires no HTML knowledge for content creation. Design responsive homepages, (that works on mobile and desktop channels), using drag and drop rows and content directly into the editor window.

• No-HTML Email Homepage Builder
• Use responsive templates to get up and running quickly
• Target homepages to countries

Beefree is a popular and widely use No-HTML content builder. Merchants will already have experience of the editor through IRP Marketing Cloud - Email Campaigns and Flows. It has extensive tutorials and online academy.

Beefree Academy

Beefree YouTube Channel

Homepage content can be created using an existing template or by selecting 'Add Homepage' which creates a blank homepage in the editor. Content is created by first inserting rows into the homepage. Drag and drop configurable display components into the rows. Select from:

• Enhanced Images - Advanced image control including text and image animation
• Brand Scroller - Insert an automatically generated brand scroller with brand images
• Model Scroller - Add a scroller and select from the type: Custom Product List, Best Selling, Best Selling in Brand, Best Selling in Brand Category, Best Selling Brand/Category
• Custom Product List - A list of products
• Title text
• Paragraph text
• Lists
• Images
• Buttons
• Tables
• Dividers
• Spacers
• Social media icons
• HTML - Add your own html content
• Video
• Icons
• Text

Enhanced Images are a special UX component image type that support advanced image properties and animation that are not available in the standard 'Image' UX component. Merchants can built enhanced images inline and assign Title, Subtitle, Description and multiple buttons to a single image. They can assign fonts, colours, padding and animation properties to text, buttons and images.

Apply Zoom effects to images for mouseOver events on Desktop and animations that apply text effects from more engaging user experiences

Each image can support 0 to 6 buttons that are very useful when displaying category images with sub categories. E.g. New Season Fashion with buttons for Jackets, Dresses, Trousers and Shoes all within the same image.

Responsive images are UX component that allows for simple responsive images to be added with animations. This is a useful component where merchants add images that have the text embedded directly within the image.

Apply Zoom effects to images for mouseOver events on Desktop and animations that apply text effects from more engaging user experiences

Note: Use the 'Enhanced Image' UX compoent for more advanced image and text features