IRP DeepAgent AI

IRP’s DeepAgent AI is our vision for the future of eCommerce - it starts with DATA and ends with Autonomous TRADING.

DeepAgent AI has three core capabilities:

• DeepAgent ANALYSE – Understanding and learning from first party Merchant data.
• DeepAgent CREATE – Applying AI to execute common tasks for team efficiency.
• DeepAgent AUTOMATE – Trading automation learning and reacting in real-time.

At the heart of DeepAgent lies the IRP Core Metrics (CMD). DeepAgent uses a Merchant's own data – their own trading history –  and turns it into decisions they can act on. In fast-moving eCommerce speed and clarity gives Merchants a competitive advantage.

DeepAgent goes beyond automation – it’s the creation of a self-learning eCommerce Automated Trading Machine (eATM). 

IRP DeepAgent brings together ChatGPT and the IRP Core Metrics Datasets. When a Merchant starts a conversation, DeepAgent understands and returns the relevant metrics - such as sales, brands, categories, inventory, stock velocity, traffic and promotions.

Merchants can simply prompt: “What is my Net Profit?”, “What are my best-selling products?”, “Send an email to my Irish base?” DeepAgent takes over the work.

DeepAgent can also be prompted to carry out complex actions to create charts, generate vouchers, build promotions and produce Glenday Sieve stream analysis. Complex Tasks that took days now take seconds!  As DeepAgent learns it will take over the eCommerce Manager's tasks. 

DeepAgent is embedded within IRP Trader & Insights App. Easily activate DeepAgent using by clicking the Logo – and start a new conversation in the Chat window. It stores your Conversation history for easy retrieval and continued conversation.

Prompts take experimenting, just have a go!!  You can’t break DeepAgent - think of it as your most knowledgeable Team Member. Chat with it like you’re talking to an EXPERT. The more you explore the more you will learn about your own business. We’ve given you some example prompts below.

Merchants can prompt DeepAgent for eCommerce metrics - sales, brand, category, shipping country, model, site type, traffic source across date ranges and comparison periods of time. DeepAgent displays the results by metric name, metric value, previous value, change and percentage change.

Merchants can prompt DeepAgent about their brands, from worst to best performing.

Merchants can prompt DeepAgent about their categories, from worst to best performing.

Merchants can prompt DeepAgent about their stock, to be informed from worst to best performing.

Merchants can prompt DeepAgent for details about their stock position & velocity. What will sell out soon, what to restock and the estimated cost and quantity of restock. Download the sales velocity data in CSV format, including sell-out dates, stock shortage/surplus quantities, current cost prices & sales history for each item.

Merchants can prompt DeepAgent to display Data in chart format and to compare different data types in the same chart. This is useful to see trends over time FAST.

The data that can be analysed mirrors IRP Trader > Sales Analysis:

Add To Basket, Add To Basket %, Average Order Value, Average Unit Price, Conversion Rate, Cost Of Goods Sold, Cost Per Click, Customer Acquisition Cost, Discount %, Discount Value, eCPA, eGross Profit, eGross Profit Margin, Gross Profit, In Stock %, Margin, Net Profit, Net Profit Margin, Net Sales, New Customers, Ordering Customer %, Ordering Customers, Orders, Overheads, Overheads %, Postage, Product Conversion Rate, Product Views, Profit Growth, Returning Customer %, Returns %, Revenue Per Click, Sales, Sales Growth, Sessions, Traffic Spend, Unit eGross Profit, Unit Gross Profit, Unit Net Profit, Units Per Order and VAT.

The Glenday Sieve is the world's preferred segmenting analytic technique. It is used to understand which stock is actually delivering sales and the percentage of sales attributed to a product.

The result of the Glenday Sieve analysis is a breakdown of products into ‘streams’. In eCommerce usually between 6-9% of sales return approximately 50% of sales. This type of ‘stream’ analysis is a great way for Merchants to understand what sells well, what sells ok and what products never sell online. Merchants can makeBuying, traffic spend, marketing decisions to maximise capital.

The streams are colour coded into green (top 10% of products that contribute to 50% of sales), yellow (next 50% of products) and red (the remaining 40% of products).

Merchants can use DeepAgent to create work flows to save time and cost, including the creation of Vouchers, Promotions and Recommendation Emails.

Merchants can prompt DeepAgent to create voucher codes either as monetary or percentage vouchers. Any mandatory details such as currency will be requested by DeepAgent if not part of the prompt.

Merchants can prompt DeepAgent to create promotions. DeepAgent can apply clearance discounts to products with poor sales and apply to the database directly.

Merchants can prompt DeepAgent to create a recommendation email for a mailing list segments. This is useful to Merchants who want to create emails efficiently.

As DeepAgent learns it is beginning to gain the knowledge for AUTONOMY.

Maximum profitable trading is the end goal of DeepAgent AI. Day to day tasks will be taken over, the website will configure itself and buying will happen automatically. Merchants will increase their profits and become ever more efficient.  They will outperform their market.

Think of DeepAgent as the smartest Ecommerce Manager you always dreamed of – but for free.

DeepAgent is available on monthly rolling contracts.  IRP Merchant Success will evaluate if the Merchant is both Profit and Data driven – to assess if the DeepAgent technology can benefit. 

Contact IRP Merchant Success.