The all-new, mobile-first IRP Models page is optimised for conversion across all device types (including Mobile, Desktop and Trade. It has been designed from the ground up to maximise your revenues, margins and profits.
The Models/Product page is one of the most important pages in eCommerce as it is often the first page that shopper experience on a site (from Traffic channels like Google).
Model Pages can be configured through the IRP Admin > Model Page Settings...
The Models/Product page incorporates multiple IRP features that combine together to increase sales and upsell opportunities, for example:
- Model details Information
- International Pricing details
- Image display
- Model attribute support (e.g. Size and Colour)
- Model Personalisation
- Loyalty
- Subscriptions
- Shipping details
- Cross sell and Upsell options
- Banners
- Reviews
- And many more features...
Note: This help topic covers the technical aspects of the models page. If you are an IRP Merchant or partner, you should read all about the key benefits of the new models page here.
Models/Product Page Overview
Models are highly configurable and settings allow configuration displays for B2C Desktop, B2C Mobile and Trade Desktop shopping to be individually configurable. All models across IRP are based on model data and user experiences are common across devices.
Merchants can choose how model images are displayed, where and how to display model pricing, descriptions, reviews, banners and determine how model attributes (like colour and size) are displayed.
The Models page has enhanced cross and upsell capabilities for linked models and kits with configuration to determine when and how these types of products are sold directly within the page.
This topic covers the following areas:
- Product images configuration (including linking images to Stock Items)
- Attribute Configuration
- Product Pricing (including Inc/Ex Vat)
- Product Descriptions
- Offer Status (e.g. New In, Sale)
- Part code and Stock ID
- Size Guides
- Price Match
- Questions & Answers
- Add to Wish List
- Quantity Selection
- Quantity Discounts
- Shipping Details (including Fee Delivery Threshold)
- Inline Banners and Messaging
- Promotional Messaging
- Quick Buy options
- Stock Alerts
- In Stock / Out of Stock Messaging
- Inline customers reviews and images
- Specific Gift Voucher messaging
- Click and Collect Locations
- Klarna / PayPal Messaging
- Add to Basket
Cross Sell and Upsell
- Linked Models Upsell
- Best Seller Upsell
- Similar Products display options
- Offer Kit Bundle options directly inline
Advanced IRP Modules
