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Sales Overview

You can find this section under Statistics > Sales Overview in the IRP Admin left navigation menu.

The Sales Overview section displays a summary of the sales within the IRP. This page is usually the default home page for IRP Admin (although you can change this on your Admin User page (AdminUserEditMyDetails.aspx) in the ‘Other Account Settings’ section and using the ‘Admin Home Page’ setting.

You can use the bar at the top of the screen to select dates, sales types and visitor types. The rest of the screen contains several sections, as described below.


All Sales

You can select to view sales figures for Brands, Categories, Countries and Order Types:

You use the Date Range drop-down menu for the Order Value / Order Count Sales Charts. If you choose to use a custom date range, ensure that your dates are in the format dd/MM/yyyy. Click the Apply Selections button to view the updated charts.

You can also use the following buttons:

  • Show Key Notes: This displays all Key Notes at appropriate places on the chart.
  • Show All Key Notes Popup: This displays a list of all Key Notes in a new pop-up list.
  • Show Costs: Costs can be shown only when viewing by month and cannot be displayed at the same time as the previous year sales.

Key Stat Analysis

This section shows some of the key cost and profit data, including:

  • Total Sales including VAT for the selected time frame
  • Total Profit for the time frame
  • Total Marketing Costs for the selected time frame
  • Total CPA percentage for the selected time frame
  • Total Profit After Costs for the selected time frame
  • Total number of visitors for the selected time frame
  • Average Order Value for the selected time frame
  • Total Value of all Applied Discounts for the selected time frame
  • Total Conversion Rate for the selected time frame
  • Total number of visitors per day for the selected time frame

You can view charts for the following statistics:

  • Traffic Source Costs
  • Conversion Rates
  • Number of Visitors
  • Average Order Value
  • Traffic Source Profits
  • Overall Traffic Source Profit
  • Total Traffic Source Costs (pie chart)
  • Total Traffic Source Sales (pie chart)
  • Traffic Source Profit (pie chart)

You can also see a summary of CPA % Breakdown by Traffic Source.

You use the Date Range boxes to set the date range for the cost charts. Note that costs can be entered only retrospectively, so there is no option to view costs for the current month. If you choose to use a custom date range, ensure that your dates are in the format dd/MM/yyyy. Click the Apply Selections button to view the updated charts.


Brand Sales

This chart displays the percentage of sales per brand in a pie chart:

You can also use the following settings to configure the chart:

  • Date Range: Select the Date Range for the Brand pie chart. If you choose to use a Custom Date Range, please ensure you enter the dates in the format dd/MM/yyyy.
  • Slice Threshold (%): Any Brands below this threshold will be grouped into a collective pie chart slice.
  • Show Previous Year: View the Brand Sales Chart for the previous year.

Click the Apply Selections button to view the updated chart.


Category Sales

This chart displays the percentage of sales per category in a pie chart:

You can also use the following settings to configure the chart:

  • Date Range: Select the Date Range for the Categories pie chart. If you choose to use a Custom Date Range, please ensure you enter the dates in the format dd/MM/yyyy.
  • Slice Threshold (%): Any Categories below this threshold will be grouped into a collective pie chart slice.
  • Show Previous Year: View the Category Sales Chart for the previous year.

Click the Apply Selections button to view the updated chart.


Storyboards

In this section you can see any available Storyboards. Click the View button to go to the StoryboardView.aspx page.


Sales By Partner (under ‘Other Charts’)

This chart displays the percentage of sales per partner in a pie chart:

You can also use the following settings to configure the chart:

  • Date Range: Select the Date Range for the pie chart. If you choose to use a Custom Date Range, please ensure you enter the dates in the format dd/MM/yyyy.
  • Slice Threshold (%): Any results below this threshold will be grouped into a collective pie chart slice.
  • Show Previous Year: View the Partner Sales Chart for the previous year.

Click the Apply Selections button to view the updated chart.


Sales By Shipping Country (under ‘Other Charts’)

This chart displays the percentage of sales per Shipping Country in a pie chart:

You can also use the following settings to configure the chart:

  • Date Range: Select the Date Range for the pie chart. If you choose to use a Custom Date Range, please ensure you enter the dates in the format dd/MM/yyyy.
  • Slice Threshold (%): Any results below this threshold will be grouped into a collective pie chart slice.
  • Show Previous Year: View the Shipping Country Sales Chart for the previous year.

Click the Apply Selections button to view the updated chart.


Advanced Reporting (under ‘Other Charts’)

When you click this button you go directly to the Report Builder section.




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IRP Commerce is a Trading Name of Export Technologies Limited, a Deloitte Fast 50 Company six times: 2010, 2011, 2012, 2013, 2014 & 2018   Deloitte.