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Sales Overview

You can find this section under Statistics > Sales Overview in the IRP Admin left navigation menu.

The Sales Overview page (StatisticsHome.aspx) displays summaries of your key IRP sales data. This page is usually the default home page for IRP Admin (although you can change this on your Admin User page (AdminUserEditMyDetails.aspx) in the 'Other Account Settings' section and using the 'Admin Home Page' setting).

Top-level stats

Right at the top of the page you can see key stats for your online operation:

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You can see your target vs. projected figures and sales figures for the current month. You can also see the value of your website basket, checkout and orders.

You can also click the Reports button to go to the Reports.aspx page where you can pull information from your IRP database on any aspect of your IRP instance, including models, stock, orders, Admin Users, discounts, vouchers, private sales and so forth. You can create and run reports within the IRP or you can export them as a delimited text file which you can then open with your spreadsheet software for formatting and further analysis. For more details, see the Reports help topic.

Date picker tool

On several of the tabs in this section you can use the date picker tool to select a time frame for analysis:

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Click the Go button after you have selected your time frame.

All Sales

The All Sales tab shows key sales metrics:

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You can customise the line chart for the time frame selected by selecting from the drop-down lists for each of the following:

  • Brands
  • Categories
  • Countries
  • Order Types

Click the Go button after you have made your selections.

The summary table on the right of the page displays high-level sales metrics for the time frame selected, including sessions, orders, conversion rate, discounts, returns, shipping, desktop vs. mobile, etc.

Sales Summary

The Sales Summary tab shows key sales metrics for the last 24 hours, 30 days and 12 months:

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In the main grid you can see sales, orders, AOV and percentage-change figures for each time frame.

The summary table on the right of the page displays high-level sales metrics, including conversion rate, bounce rate, CLV, CPA, domestic vs. international, fulfilment rate, mailing list subscriptions, etc.

Sales Analysis

The Sales Analysis tab shows key sales metrics:

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Separate line charts for the time frame selected are displayed when you click on each of the following tabs:

  • Total Sales
  • Product Margin
  • AOV
  • Discounts

Click on any part of a chart to zoom in on the data.

The summary table on the right of the page displays high-level metrics for the time frame selected, including profit, margin, average shipping price, sessions, returns, desktop vs. mobile, etc.

Product Summary

The Product Summary tab shows key metrics for your products, categories and brands:

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In the main grid you can see rank, sales and growth figures for products, categories and brands in the time frame selected.

The summary table on the right of the page displays overall metrics for your stock and other high-level figures for the time frame selected, including conversion rate, dropped baskets and product views, etc.

Payment Summary

The Payment Summary tab shows key metrics for the payment methods used for orders on your website:

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In the main grid you can see details of payment methods used in the time frame selected, the percentage of failed transactions and key data including sales, AOV and growth figures for each payment method.

The summary table on the right of the page displays overall metrics for successful, declined, failed and 3D Secure transactions, for the time frame selected.

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