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The Feed Specification section of the IRP allows you to edit feed details as well as browse or edit the SQL query used to populate the feed.

The FeedSpecifications.aspx page appears as follows:

IRP Admin image

You can see the following details:

  • ID: The unique identifier for the feed specification, added automatically by IRP Admin.
  • Country: The country the Specification is targetted at.
  • Feed: The name of the feed, and logo of its Traffic Source.
  • Output: The output of the feed when activated - Product, Stock or Other.
  • Version: If available, this is the IRP World version of the specification.
  • Updated By: The person or system who last updated the specification.
  • Last Updated: The date and time when the specification was last updated.
  • Sales Last 30 Days: This is the total value of sales generated by this feed specification in the last 30 days.
  • Type: The type of the feed - Standard, Modified or Custom.
  • Status: This indicates if there is an active Feed associated with this specification.
  • Help: Click to open any Traffic Source specific help.
  • Edit: Click this button to edit a specification. For more details, see the How To Add or Edit a Feed Specification article in this section.

At the top of the page you can use the Download Feed Specifications button. You can click this button to update Standard Specifications with the latest version from IRP World.

On the FeedSpecifications.aspx page, IRP Admin image specifications are those which match the latest version published on IRP World. Modified specifications are those which are present in IRP World, but their settings or definition does not match that of the latest version in IRP World. Custom specifications are those which have no match in IRP World at all

Saving amount / percentage placeholders

Some feed specifications require a saving amount / percentage column to be displayed. Therefore, you can use the following savings amount and percentage placeholders alongside promotional pricing placeholders:

  • $$FINAL_SAVING$$ (This will always display a 0 if a saving is not available)
  • $$FINAL_SAVING_IF_PRESENT$$ (This will not display a value if a saving is not available)
  • $$FINAL_SAVING_PERCENTAGE$$ (This will always display a 0 if a saving is not available)
  • $$FINAL_SAVING_PERCENTAGE_IF_PRESENT$$ (This will not display a value if a saving is not available)

Notes on Google Shopping Feeds

The IRP can include the following attributes in Feed Specifications. Please contact your Systems Integrator and Google PPC Provider in order to upgrade your Google Shopping feed specifications in conjunction with your Shopping AdWords campaigns.


The IRP includes Model Season as a custom attribute in Feed Specifications to enable grouping in Google Shopping AdWords Campaigns. The possible error values are:

  • NoUrlPartsPresent: The required column 'url_parts' is not present in the data returned.
  • NotInDataSource: 'url_parts' is present but it does not contain a value for 'Season'
  • IncorrectFormat: The value for 'Season' should be a number
  • ValueNotRecognised: The value returned from the data source is a number but does not match a defined value in the IRP. The possible correct values are AllWeather - IRP Default / No Season Set / All Seasons Apply Spring Summer Autumn Winter.


Values for Percentage Margin and Actual Margin can be included in Feed Specifications for return in Feeds. This provides bid optimization in Google Shopping ad campaigns.

Sales Rank

The IRP can interpret a value into the final output of feeds for a Sales Rank. This allows best-selling products to be identified.

Offer Status

Google Shopping Feed Specifications in IRP have the ability to include the Offer Status of each individual item as a Custom Label. Custom Labels are an excellent way of grouping and optimizing Google Shopping Ad Campaigns.

How To Guides (2)

How To Manually Add A New Feed Specification
How to Edit a Feed Specification Downloaded from IRP World
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