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Text Adverts

You can find this section under PPC & SEO > Text Adverts in the IRP Admin left navigation menu.

You use this screen to create the adverts that appear in search engine results containing PPC keywords. After you configure the various parts of the advert, the IRP creates a text file that you can upload to your AdWords editing tool.

The screen presents you with a summary of PPC campaign information:

PPC Text Ads screen

You can see that there are two tabs:

  • Standard Text Ads: You use this tab to generate a standard text ads .txt file for selected Ad Groups and Campaigns.
  • Expanded Text Ads: You use this tab to generate an expanded text ads .txt file for selected Ad Groups and Campaigns based on the new Google Adwords expanded text ads specification.

The information on both tabs is grouped into the following sections:

  • Ad Group / Campaign Selection:
    This is where you select the Ad Group and the associated Campaigns for the text advert.
  • Advert Design:
    This is where you create the text message. You can use keyword functions (KWFs) to help you to design the message. There are separate sections for the text headline, the URL that is displayed in the text, the body of the text message and the URL that you want customers to arrive at when they click through to your website.

On the Standard tab there is a section called Device Preferences with an option to Output For Mobile. The file that is created when you click the ‘Create File’ button displays a column called ‘Device Preference’. This column is populated with ‘All’ if the ‘Output For Mobile’ checkbox is unchecked or the column is populated with ‘Mobile’ if the checkbox is checked. In addition, the ‘Final URL’ column of the file will be populated with the relevant Desktop URL when the ‘Output For Mobile’ checkbox is unchecked or will be populated with the relevant Mobile URL when the checkbox is checked.

You can also click the Brand PPC Campaigns, Category PPC Campaigns and Custom PPC Campaigns buttons at the top of the screen to take you to the IRP Admin pages for those sections.

For more details, refer to the How To Create a Text Advert article in this section.

How To Guides (1)

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How To Create a Text Advert

To create a PPC text advert, follow these steps:

  1. Go to PPC & SEO > Text Adverts in the IRP Admin left navigation menu.
    The PPCCampaignAdvertEdit.aspx page appears.
  2. Select the following details in the Ad Group / Campaign Selection section:
    • Campaign Type: Use the Filter bar to highlight the Campaign Type for the text advert (Brand, Category or Custom).
    • Ad Groups: Highlight the Ad Group for the text advert. The options available here will depend on what you have configured previously in the Settings sections for the Campaign Type (for example, Custom Settings).
    • Campaigns: Select the Campaign for the text advert. Again, the options available here will depend on what you have configured previously in the Settings sections for the Campaign Type (for example, Custom Settings).
  3. Enter the following details in the Advert Design section. Note: As described below, as you type, or as you check or uncheck the settings for using the keyword functions, the advert display box at the top of the Advert Design section changes. It is worth practising with the options to see the effect that it has on the advert composition and display.
    • Headline: The headline will appear right at the top of your text advert. As you type, the text appears in the box at the top of the Advert Design section.
      • Use KeyWord Function (KWF): Check this box if you want to include keywords in the headline.
      • Start Text: Type the start of the advert headline in this box.
      • Put Inside KWF: Check this box if you want to insert your 'start text' inside the keyword function.
      • No Dynamic Text In KWF: Check this box if you don't want to use any dynamic text in the keyword function. In this case, only the text that you type in the 'start text' and 'end text' boxes will appear in the advert.
      • Use Ad Group Name In KWF: Check this box if you want to insert the name of the Ad Group inside the keyword function. This name is what you have configured previously for the Ad Group Name setting in the Settings section for the Brand, Category or Custom campaign type (for example, Custom Settings).
      • Use Ad Group Headline In KWF: Check this box if you want to insert the Ad Group headline inside the keyword function. This headline is what you have configured previously for the Ad Group headline setting in the Settings section for the Brand, Category or Custom campaign type (for example, Custom Settings).
      • End Text: Type the end of the advert headline in this box.
      • Put Inside KWF: Check this box if you want to insert your 'end text' inside the keyword function.
    • Display Url: This part of the text advert appears immediately under the headline.
      • Use KeyWord Function (KWF): Check this box if you want to include keywords in the description.
      • (Your website URL): This is the URL of your website plus either the Ad Group Name or some Custom Text that you can type directly in the box provided if you select that option. As you type, the text appears in the box at the top of the Advert Design section.
    • Description Line 1: This part of the text advert appears right under the display URL in the text advert. As you type, the text appears in the box at the top of the Advert Design section.
      • Use KeyWord Function (KWF): Check this box if you want to include keywords in the description.
      • Start Text: Type the start of the advert description in this box.
      • Put Inside KWF: Check this box if you want to insert your 'start text' inside the keyword function.
      • No Dynamic Text In KWF: Check this box if you don't want to use any dynamic text in the keyword function. In this case, only the text that you type in the 'start text' and 'end text' boxes will appear in the advert.
      • Use Ad Group Name In KWF: Check this box if you want to insert the name of the Ad Group inside the keyword function. This name is what you have configured previously for the Ad Group Name setting in the Settings section for the Brand, Category or Custom campaign type (for example, Custom Settings).
      • Use Ad Group Description In KWF: Check this box if you want to insert the name of the Ad Group description inside the keyword function. Check this box if you want to insert the Ad Group description inside the keyword function. This description is what you have configured previously for the Ad Group description setting in the Settings section for the Brand, Category or Custom campaign type (for example, Custom Settings).
      • End Text: Type the end of the advert description in this box.
      • Put Inside KWF: Check this box if you want to insert your 'end text' inside the keyword function.
    • Description Line 2: This part of the text advert appears at the bottom of the advert. As you type, the text appears in the box at the top of the Advert Design section.
      • Use KeyWord Function (KWF): Check this box if you want to include keywords in the description.
      • Start Text: Type the start of the advert description in this box.
      • Put Inside KWF: Check this box if you want to insert your 'start text' inside the keyword function.
      • No Dynamic Text In KWF: Check this box if you don't want to use any dynamic text in the keyword function. In this case, only the text that you type in the 'start text' and 'end text' boxes will appear in the advert.
      • Use Ad Group Name In KWF: Check this box if you want to insert the name of the Ad Group inside the keyword function. This name is what you have configured previously for the Ad Group Name setting in the Settings section for the Brand, Category or Custom campaign type (for example, Custom Settings).
      • Use Ad Group Description In KWF: Check this box if you want to insert the name of the Ad Group description inside the keyword function. This description is what you have configured previously for the Ad Group description setting in the Settings section for the Brand, Category or Custom campaign type (for example, Custom Settings).
      • End Text: Type the end of the advert description in this box.
      • Put Inside KWF: Check this box if you want to insert your 'end text' inside the keyword function.
    • Destination Url: Check the box for the page that you want customers to arrive at when they click through to your site. This can be either you home page or the URL of your Ad Group.
  4. Click the Create File button to save the details.
  5. You will see that a text file is created and appears at the bottom-left corner of your screen for you to access:
    Text Adverts file
  6. You can now upload the contents to your AdWords Editing tool.

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