1 Million Customers = 1 Million Personal Emails
IRP downed tools on DeepAgent Analyse to complete ONE DeepAgent Automate project. The reason? Analysing data does not make money if businesses don't act on it.
The R&D team set out to build ONE practical AI Automation to prove a fundamental principle: That AI can perform commercial work at a scale and quality that human teams simply cannot match.
We chose Email Marketing because everyone understands it. The objective was simple: "Hyper-personalise email marketing at scale".
DeepAgent Automate will Outperform Teams on Profit
Data Is Individual. Marketing Should Be Too.
Like fingerprints, no two customers are alike.
IRP has spent a decade developing a unique first party data architecture, collecting every view, click, search, purchase and signal to understand individual customer behaviour. If the data is personal, the marketing should be too.
Collecting data was never the ultimate objective. Turning data into profitable trading actions is and that is where DeepAgent Automate excels.
AI can Hyper-personalise Marketing at Scale
Beyond Mass Marketing to Mass AI Hyper-personalisation
IRP's new Product Affinity Agent, already showing in Customer Admin, calculates the products most relevant to each individual customer.
It combines their browsing behaviour, purchase history, product information, geography and buying signals to identify the products most likely to interest each customer.
DeepAgent Automate then uses this intelligence to create a unique, one-to-one Product Recommendation Email for every customer. Work that would take human marketing teams months can be prepared by AI in minutes.
DeepAgent sends 1,000,000 Hyper-personalised 1 to 1 Emails in Minutes
Product Affinity goes far beyond Email Marketing - the same intelligence will power personalised recommendations across the IRP platform, including website content, remarketing channels, such as Google and Facebook, and product feeds.
DeepAgent Analyse to DeepAgent Automate
Product Affinity shows these recommendations in Customer Admin now and the full DeepAgent email automation is being released soon.
Product Affinity is our first practical demonstration of AI Trading Automation. IRP has returned to developing DeepAgent Analyse, extending its ability to understand complex eCommerce data to explain the "why" behind performance. This DeepAgent Automate projects will prove that AI can generate more profit than traditional human-led methods.
Automating Profit Based Trading is the future of IRP ProfitOS 🎯
