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Ardmore joins IRP ecosystem after acquiring BFG

IRP is delighted to learn that agency partner Built For Growth Digital (BFG) has been acquired by Ardmore Advertising.
21 March 2022 - 2 min read

IRP is delighted to learn that agency partner Built For Growth Digital (BFG) has been acquired by Ardmore Advertising.

Ardmore is a globally aligned, award winning, results focused, marketing communications industry leader. Based in Holywood - Ardmore’s full service marketing and ecommerce capabilities perfectly align with IRP’s commitment to profitable ecommerce trading.

“This is a decisive step forward - not just for the IRP merchants - but for the whole IRP ecosystem and the agency model.”

Dan Loughlin - IRP CEO

Established in 1988, Ardmore have global expertise in behaviour change, tourism & transport, food, fashion, retail and FMCG with a client base that includes Lidl, National Trust, Power NI, Dale Farm, Lunn’s and many more. Ardmore is also part of Worldwide Partners, the world’s largest owner-operated agency network.

The acquisition gives Built for Growth Digital the global reach to support IRP Merchant growth in the years to come.

“I am looking forward to working with Mark and John as well as all of the existing BFG team who are delighted to join Ardmore.”

Phil Macartney - IRP CCO

A New Opportunity for IRP Merchants

Ardmore’s acquisition of BFG brings new opportunities to IRP Merchants. For merchants things remain the same but better. Opportunity and growth are enhanced by Ardmore’s capabilities and expertise in building brands and delivering high impact advertising campaigns .  The IRP-Ardmore BFG partnership will help merchants achieve better returns from their online trading by bringing together people, data and profit.

IRP looks to the future and to our merchants' success within a bigger and stronger ecosystem.

“Ardmore's acquistion of BFG is a significant event in Ireland's ecommerce market. We see this as another positive step toward IRP’s vision of turning Northern Ireland into an ecommerce economic powerhouse.”

Dan Loughlin - IRP CEO

Anonymous - Delighted to see BFG acquired by a great company like Ardmore. It significantly boosts the IRP ecosystem and benefits all BFGs existing merchants.
21 Mar 2022 16:40
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