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World's second-largest dog grooming suppliers

Christies Direct Licenses the IRP Insights Terminal to Accelerate their Online Growth

The Insights Terminal harnesses the power of machine leaning, advanced statistical analyses and AI to guarantee revenue acceleration and boost efficiency for IRP companies.
14 June 2019

IRP customer Christies Direct, the world's second-largest dog grooming suppliers, have licensed the recently-launched IRP Insights Terminal. The Insights Terminal harnesses the power of machine leaning, advanced statistical analyses and AI to guarantee revenue acceleration and boost efficiency for IRP companies – using data to remove guesswork from ecommerce.

Colin Christie, CEO of Christies Direct, said: “We had a demonstration of how the Insights Terminal works and we could see the unique ability of the technology to pinpoint specific actions we can take to increase our sales. It is fantastic technology and different to analytics – it brings sales actions to the core of the ecommerce platform.

We've grown our business over many years on the IRP ecommerce platform and this new technology has real potential to assist our ecommerce team in driving our revenues upwards and outperforming the market.”

IRP Insights Terminal - Unique Trading Technology That Turns Data Into Revenue

Dan Loughlin, CEO of IRP Commerce, said “Christies Direct is a successful and highly-valued customer. I am a big believer in their business and their team – so we are delighted that they have taken the time to properly evaluate the Insights Terminal and to understand its potential.

The Insights Terminal is the culmination of more than four years' research and development and significant financial investment. This unique technology heralds a new era of 'intelligence-led commerce' for all of our customers. It will have a huge impact on the bottom line for companies.”

How the IRP Insights Terminal benefits IRP customers

The Insights Terminal has the potential to generate unparalleled sales results, improve your ecommerce efficiency and save you valuable time. The Insights Terminal:

  • Identifies instantly-actionable, revenue-led tasks through the Intelligence Portal, eliminating time spent deciphering data and saving you money.
  • Gives you access to Mission Control where you can immediately grasp the status of your entire online operation and view comprehensive business metrics from one central dashboard.
  • Benchmarks your results against other IRP Customers using the Comparison utility so that you know how you are performing within your industry and sector.
  • Produces full, unbiased performance-based reviews of your Service Providers that will help you achieve the best results possible.
  • Uses your unique IRP primary data, the richest and most important data set available, to report on every action needed and to offer an immediate solution.
  • Uses machine learning to predict purchase likelihoods and intervene in a way of your choosing.
  • Leverages the power of statistics and AI to detect and respond automatically to key selling opportunities.

You can find out more about the IRP Insights Terminal here.

IRP Insights Terminal – unique trading technology that turns data into revenue

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