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IRP customer Christies Direct wins two ECMOD Direct Commerce awards
Christies Direct Wins Prestigious Direct Commerce Awards
The pet grooming retailer, whose ecommerce site ChristiesDirect.com is the second most-visited pet grooming site in the world, won Best Multichannel B2B Business and Best Digital Performance (B2B)
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21 June 2018 - 4 min read

IRP Commerce is pleased to announce that Christies Direct, who use the IRP ecommerce platform to grow their online sales, won two awards at the prestigious ECMOD Direct Commerce award ceremony in London.

The pet grooming retailer, whose ecommerce site ChristiesDirect.com is the second most-visited pet grooming site in the world, won Best Multichannel B2B Business, as well as Best Digital Performance (B2B).

Christies Direct, based in County Antrim, employs over 70 staff and has been working with ecommerce platform provider and sales optimisation consultancy, Export Technologies to grow its online sales since 2010.

The ECMOD awards, now in their 20th year, recognise business excellence for organisations engaged in direct-to-customer retailing across traditional and newly-emerging channels. Christies Direct came out on top thanks to a combination of factors, including their focus on customer service, high quality products and their use of Export's ecommerce platform, the IRP, which is specifically focused on internationalisation and maximising online sales performance.

Christies Direct has experienced steady growth since its conception in 1992, with 50,000+ orders being delivered to more than 70 countries worldwide in 2018.

Speaking about the win, Lindy Harper, Marketing Manager from Christies Direct said, “We are delighted to be recognised in such a prestigious industry award. To be named alongside other retail big hitters such as BrandAlley, Virgin Experience Days and Home Leisure Direct is a great boost for our team. The award shows that with online, location is not a barrier to success. Being based in Northern Ireland is no obstacle to us being able to trade internationally and this award reinforces this fact.”

Export Technologies is well-known in the ecommerce industry and the IRP platform has transacted more than £1 billion in online sales for Irish and UK retailers, manufacturers and distributors.

Chief Operating Officer for Export Technologies, Michael Curran said, “We are delighted that Christies Direct has won this award and it's testament to the strength of our partnership and the IRP's capabilities. Many of the most successful online ecommerce businesses in Ireland have used our consultancy or IRP platform at some point, and we believe that being highlighted to a national audience, through this award, will raise the profile of our company and lead to more UK-wide business.”

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