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Ireland's biggest beauty spa and trade show took place on 20-21st October.

IRP Commerce Attends Professional Beauty Ireland at the RDS

The annual Professional Beauty Ireland event is attended by hundreds of beauty industry experts, salon owners and beauty bosses from all over the country.
24 October 2019 - 3 min read

A bit about the Professional Beauty Ireland event…

There were over 200 brands in attendance and 100+ stands, with competitions and demonstrations by lash, hair and nail specialists. We witnessed live tutorials at every corner from social media influencers.

We were very impressed with the setup – it was really well organised. There were so many interactive stands and it was great to see the incredible innovation and technology coming out of Ireland.

IRP Commerce Attends Professional Beauty Ireland at the RDS

Why did we go?

Up until the last few years, we had a small number of clients from the beauty industry. More recently, this number has grown and we now have around 25% of our client base from the beauty industry.

We’ve seen incredible results, so we were interested to get a glimpse into the Irish beauty world for ourselves.

The perfect scenario for us is when we’re coupled with a passionate industry expert who wants to really grow their online sales globally. We’ve found with our beauty clients that this is often the business owner.

Generally, the business owner has created the brand themselves, so they know it inside and out and want to bring their brand to a global stage. That’s where we fit in.

We now have several beauty brands live on IRP technology and some exciting opportunities in the pipeline with well-recognised brands in the beauty industry.

We want to make the right connections with the right people and we felt that the Professional Beauty Ireland event would open some doors for us.

What did we learn?

We learned more about the challenges that beauty bosses face with the online side of their business.

A number of the business owners we spoke with had limited time and resources to focus on their online presence but they knew it was really important for their business growth.

What’s next?

We’ve scheduled a number of meetings to further discuss ecommerce with some of the business owners we met.

We met lots of really interesting people at the event and look forward to catching up with everyone soon.

Are you a beauty business with an excellent offline presence, a great influencer network and superb distribution channels but you're not quite sure how to take your ecommerce profits to the next level?

Find out how to take your beauty business further in Partnership with IRP Commerce.

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